Arrow Electronics (NYSE: ARW) is a Fortune 500 company headquartered in Melville, New York. The company specializes in distribution and value added services relating to electronic components and computer products.

For businesses like Mobile Phone Service Company operating in integrated global industries, unifying important decision issues in marketing such as brand names, product positioning, packaging, and pricing is effective (Laroche et al., 2001). The business head office, with a broader picture of worldwide processes, can make more organized marketing decisions. For instance, central coordination of service allocation and positioning permits for the transfer of a service that has been tested in other markets. Ultimately, the method of performing promotion seems to be comparatively amorphous because it engages subjective judgment, trial and error, and various contingencies. This recommends that it tends to be complex to codify its procedure into well-specified measures, policies and manuals. Therefore formalization is likely to be moderately less efficient in integrating marketing actions globally.



Ø There is a significant relationship between global integration effectiveness and business management process of Mobile Phone Service Company.

As revealed in the study of Hitt & Ireland (1985), the effective management of business functions contributes positively to firm performance. For multinational companies in integrated global industries, a vital part of the management of business functions is their efficient global integration, which fundamentally necessitates the employment of an ideal usage outline (configuration or pattern) of combining modes. This ideal outline signifies the extent to which companies should use the modes to efficiently incorporate a business function globally.



Key variables and Instruments to be used

As discussed previously, this research study aimed to assess the perspective of Mobile Phone Service Company in accordance to global integration. With respect to this, this paper will consider the following Key Variables:

Dependent Variable

1. Integration effectiveness – Integration effectiveness will be measured on a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking how effective in general the use of integrating modes was in globally coordinating and controlling the chosen function.


Independent Variables
2. Marketing performance – Similarly, a five-point Likert scale ranging from 'strongly agree' to 'strongly disagree' will be use to measure marketing performance by asking the current stance of marketing approaches performed by Mobile Phone Service Company.
3. Business management performance – This variable will be considered using a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking the current stance of overall business management approach performed by Mobile Phone Service Company.


Basically, the subjects needed to fill out the survey questionnaires. As indicated in the paper of Barnett (1991), the subjects will grade each statement in the survey-questionnaire using a Likert scale. These Likert scale will be consisted of with a five-response scale.

The corresponding values for responses will be:

Values Interpretation

4.50 – 5.00 Highly Satisfactory

3.50 – 4.49 Satisfactory

2.50 – 3.49 Uncertain

1.50 – 2.49 Unsatisfactory

0.00 – 1.49 Highly Unsatisfactory



The researcher selected the questionnaire as a tool because it is easy to construct and followed by the respondents. Aside from this, the copies of the questionnaire could get in to a significant number of respondents either by personal distribution or by mail. In general, the responses to a questionnaire are standardised and objectified and these could make tabulation simple. But the most important is that the respondents’ responses are of their own free will since there is no interviewer to pressure them. This is one way to avoid biases, mostly the interviewers’ bias. The researcher will also use charts and figures for data presentation.



Samples

The overall sample for this study is composed 30 administrative staff of Mobile Phone Service Company. Actually, these respondents are asked regarding the current status of global integration and the current stance of Mobile Phone Service Company in global market and their individual views about it.

In the paper of Guilford, J.P. & B. Fruchter (1973), they advised to the formula of Slovin in choosing sample sizes. Therefore, the sample size of the population in this paper will be determined by the formula of Slovin. The Slovin’s formula is given as follows:


Where:
n = a sample size
N= population size
e= desired margin of error (percent allowance for non-precision because of the use of the sample instead of the population).


Research Methods and Data Collection

The research described in this document is partly based on quantitative research methods. This permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues and questions as they arise, and allows the investigators to drop unproductive areas of research from the original research plan.

And since this study intends to investigate the current stance of the perspective of Mobile Phone Service Company regarding global integration, then this study will survey 30 administrative staff in the said business regarding the effect of global integration. For this study, primary research and secondary research will be used. Moreover, the descriptive research method will be utilised. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research utilises observations in the study. To illustrate the descriptive type of research, Creswell (1994) guided the researcher when he stated: Descriptive method of research is to gather information about the present existing condition.
For primary research, the researcher will be conducting surveys to 30 administrative staff. At this point, the questionnaires will be used to gather quantitative data. On the other hand, secondary data will be based from the recent literatures related to global integration, marketing and business management.
As indicated previously, this paper will initially base its findings through quantitative research methods because this allows iterative and flexible approach. All throughout of data collection the choice and design of methods are persistently modified, based on partial analysis.


Data Analysis Procedures

In global integration context, there are some instances that the used were classified on the basis of intervals of time constitute vital information in the control of business activity, since this the most effective method of showing the changes that are taking place in the business, an industry or in total economic activity. Closely related to the problem of measuring changes in business activity is the making of forecast of future activity. The management of operation requires a continual making of decisions regarding the future and the basis for such forecasts is the record of the past performance.

Data on debt, sales, income, assets, economic indicators or even firm valuation are important in determining the possible future of a certain business. The said data are of interests chiefly in order that the figures for one period maybe compared with similar figures for other figures.
 

jamescord

MP Guru
Arrow Electronics (NYSE: ARW) is a Fortune 500 company headquartered in Melville, New York. The company specializes in distribution and value added services relating to electronic components and computer products.

For businesses like Mobile Phone Service Company operating in integrated global industries, unifying important decision issues in marketing such as brand names, product positioning, packaging, and pricing is effective (Laroche et al., 2001). The business head office, with a broader picture of worldwide processes, can make more organized marketing decisions. For instance, central coordination of service allocation and positioning permits for the transfer of a service that has been tested in other markets. Ultimately, the method of performing promotion seems to be comparatively amorphous because it engages subjective judgment, trial and error, and various contingencies. This recommends that it tends to be complex to codify its procedure into well-specified measures, policies and manuals. Therefore formalization is likely to be moderately less efficient in integrating marketing actions globally.



Ø There is a significant relationship between global integration effectiveness and business management process of Mobile Phone Service Company.

As revealed in the study of Hitt & Ireland (1985), the effective management of business functions contributes positively to firm performance. For multinational companies in integrated global industries, a vital part of the management of business functions is their efficient global integration, which fundamentally necessitates the employment of an ideal usage outline (configuration or pattern) of combining modes. This ideal outline signifies the extent to which companies should use the modes to efficiently incorporate a business function globally.



Key variables and Instruments to be used

As discussed previously, this research study aimed to assess the perspective of Mobile Phone Service Company in accordance to global integration. With respect to this, this paper will consider the following Key Variables:

Dependent Variable

1. Integration effectiveness – Integration effectiveness will be measured on a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking how effective in general the use of integrating modes was in globally coordinating and controlling the chosen function.


Independent Variables
2. Marketing performance – Similarly, a five-point Likert scale ranging from 'strongly agree' to 'strongly disagree' will be use to measure marketing performance by asking the current stance of marketing approaches performed by Mobile Phone Service Company.
3. Business management performance – This variable will be considered using a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking the current stance of overall business management approach performed by Mobile Phone Service Company.


Basically, the subjects needed to fill out the survey questionnaires. As indicated in the paper of Barnett (1991), the subjects will grade each statement in the survey-questionnaire using a Likert scale. These Likert scale will be consisted of with a five-response scale.

The corresponding values for responses will be:

Values Interpretation

4.50 – 5.00 Highly Satisfactory

3.50 – 4.49 Satisfactory

2.50 – 3.49 Uncertain

1.50 – 2.49 Unsatisfactory

0.00 – 1.49 Highly Unsatisfactory



The researcher selected the questionnaire as a tool because it is easy to construct and followed by the respondents. Aside from this, the copies of the questionnaire could get in to a significant number of respondents either by personal distribution or by mail. In general, the responses to a questionnaire are standardised and objectified and these could make tabulation simple. But the most important is that the respondents’ responses are of their own free will since there is no interviewer to pressure them. This is one way to avoid biases, mostly the interviewers’ bias. The researcher will also use charts and figures for data presentation.



Samples

The overall sample for this study is composed 30 administrative staff of Mobile Phone Service Company. Actually, these respondents are asked regarding the current status of global integration and the current stance of Mobile Phone Service Company in global market and their individual views about it.

In the paper of Guilford, J.P. & B. Fruchter (1973), they advised to the formula of Slovin in choosing sample sizes. Therefore, the sample size of the population in this paper will be determined by the formula of Slovin. The Slovin’s formula is given as follows:


Where:
n = a sample size
N= population size
e= desired margin of error (percent allowance for non-precision because of the use of the sample instead of the population).


Research Methods and Data Collection

The research described in this document is partly based on quantitative research methods. This permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues and questions as they arise, and allows the investigators to drop unproductive areas of research from the original research plan.

And since this study intends to investigate the current stance of the perspective of Mobile Phone Service Company regarding global integration, then this study will survey 30 administrative staff in the said business regarding the effect of global integration. For this study, primary research and secondary research will be used. Moreover, the descriptive research method will be utilised. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research utilises observations in the study. To illustrate the descriptive type of research, Creswell (1994) guided the researcher when he stated: Descriptive method of research is to gather information about the present existing condition.
For primary research, the researcher will be conducting surveys to 30 administrative staff. At this point, the questionnaires will be used to gather quantitative data. On the other hand, secondary data will be based from the recent literatures related to global integration, marketing and business management.
As indicated previously, this paper will initially base its findings through quantitative research methods because this allows iterative and flexible approach. All throughout of data collection the choice and design of methods are persistently modified, based on partial analysis.


Data Analysis Procedures

In global integration context, there are some instances that the used were classified on the basis of intervals of time constitute vital information in the control of business activity, since this the most effective method of showing the changes that are taking place in the business, an industry or in total economic activity. Closely related to the problem of measuring changes in business activity is the making of forecast of future activity. The management of operation requires a continual making of decisions regarding the future and the basis for such forecasts is the record of the past performance.

Data on debt, sales, income, assets, economic indicators or even firm valuation are important in determining the possible future of a certain business. The said data are of interests chiefly in order that the figures for one period maybe compared with similar figures for other figures.

hello netra,

here i am uploading Corporate Social Responsibility of Arrow, please check attachment below.
 

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