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Netra Shetty
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Marketing Research of Analog Devices - March 31st, 2011

known as ADI, is an American multinational semiconductor company specializing in data conversion and signal conditioning technology, headquartered in Norwood, Massachusetts. [1] In 2010, Analog Devices led the worldwide data converter market with a 46% share, according to analyst firm databeans. [2]
The company is a leading manufacturer of analog, mixed-signal and digital signal processing (DSP) integrated circuits (ICs) used in electronic equipment. [3] [4] These technologies are used to convert, condition and process real-world phenomena, such as light, sound, temperature, motion, and pressure into electrical signals. [5]
Analog Devices has approximately 60,000 customers worldwide. The company serves customers in the following industries: communications, computer, industrial, instrumentation, military/aerospace, automotive, and high-performance consumer electronics applications.

eBooks are already bestsellers in some countries. The major online retailer Amazon recently reported that it sold more eBooks than paperbacks in the USA last year.
However, electronic books continue to be a niche product in Germany. According to calculations carried out by GfK Panel Ser-vices, eBooks only achieved a 0.5% share of overall book sales in Germany in 2010, registering a total sales volume of EUR 21 million. At present, only 35% of German publishers offer eBooks, although many intend to follow suit before long.

The internet is an important sales channel for media products such as books, music, films, software and games. In 2010, around a quarter of overall sales in these product groups in Germany were generated by online stores.

Order a product today and receive it by post the very next day – this distribution model has been experiencing increasing popularity among consumers for many years and has resulted in sales declines for high street retailers.

As well as ordering physical products such as CDs and print books, content can also be purchased over the internet in a file format that can be downloaded instantly.

Following years of stagnation, the download market in Germany is now also steadily gathering momentum. According to calculations by GfK Panel Services, downloads were responsible for 5% of overall sales of media products in 2010.

The industry generated sales worth EUR 417 million from download purchases of music, audio books, software, games, videos and eBooks, which represents a 54% increase on the prior year. Significant growth was also recorded for volume sales, with a 42% rise to 98 million files.

However, just 5% of the overall download market was attributable to sales of eBooks.

Fiction particularly popular in eBook segment
Last year, Germans spent a total of EUR 21 million on eBooks (not including textbooks and specialist books) and around 2 million electronic books were sold overall. Approximately 540,000 individuals made purchases in 2010, with the typical eBook client being male and aged between 30 and 49 years.

In terms of book genre, fiction titles achieved a high share of 60%, while the sales share of this genre in print book copies only comprised 48%. Self-help books also recorded higher popularity in the form of eBooks than as print books, with sales shares of 24% and 15% respectively.

In contrast, travel literature and books for children and young adults were significantly less popular in the eBook format.

eBooks have become very well known in Germany. In January 2011, 62% of Germans over the age of 10 stated that they had heard of eBooks, which equates to around 39.5 million individuals.

In the prior year, only 49% declared this, and the figure was even lower in 2009, at 35%. However, at present, 54% of Germans say that although they have heard of eBooks, they know nothing or very little about them. Of those who have actually purchased eBooks, almost half feel they are not very well informed.

Providers clearly still need to greatly improve the information they provide. A recent survey conducted among publishers and book retailers by GfK Panel Services on behalf of the Börsenverein des Deutschen Buchhandels (German Book Traders’ Association) showed that 35% of publishers currently include eBooks in their range.

A further 18% intend to introduce eBooks this year, and an additional 7% are planning to do so in 2012. Looking at just the major publishers, the share of those who already offer eBooks stands at 67%.

Potential for eBooks also increasing in Germany
The potential for eBooks is currently rising markedly and is likely to increase further as more German titles become available. At present, around 9 million Germans are interested in eBooks, whereas this figure was only approximately 7 million in the prior year.

According to those consumers who have heard of the eBook, the electronic format offers a series of advantages. Almost 60% consider eBooks to be more environmentally friendly than print books, and 56% believe that eBooks can be offered at a lower price. In addition, nearly half of respondents think they are a good solution to limited space in the home and 40% consider them modern and the future of reading.

However, it is not expected that the electronic book will become a real threat to print books in the foreseeable future: at the moment, 78% of Germans state that they do not wish to read books on a screen. Nevertheless, the fact that, in 2009, a higher proportion of respondents (83%) said the same demonstrates that there is potential for this to change.

The survey
The analysis is based on findings from GfK Media*Scope, which continuously surveys 20,000 consumers in Germany about their media market purchases (music, games, cinema, videos, books).

The results are used to generate projections for the whole German population over the age of ten. In January 2009, 2010 and 2011, 10,000 people were interviewed in an additional ad hoc survey on the topic of the eBook.´

Need to conduct a little market research, but don't know what approach to use? Among the many tools out there, the survey stands out as a time-tested and popular option for many small businesses.

Telephone surveys are popular because they're inexpensive and easy to do. But you can also conduct surveys through the mail, in one-on-one interviews, or on the Web. Your business' specific needs and budget will determine which type of survey to use.

Surveys can help you evaluate your customers' buying habits, compare your products with those of your competitor, or test a new ad campaign. In other words, surveys produce essential data that can guide many important business decisions.

Once you've determined your survey method and specific goals, you're ready to write the questionnaire. As you prepare the questions, remember a few basic rules:

Keep the questions short and to the point.
Include no more than 12 questions per survey.
Ask one question per sentence.
Put your questions in logical order, usually from general to specific.
Pretest your questions. Try out the questionnaire on friends, employees, and colleagues before you send out the real thing.
Avoid questions that could trick or embarrass the respondent.
Use neutral language. Try not to influence the response.
Ask respondents their age and income level — have them choose from among a range of ages and income levels.
Reveal your company's name and how you will use the information.
Thank the respondents for their time and effort.

Change will always be a part of any business operations. Change is done whenever the company is already a success and wants to reach newer feats. Change is also done whenever there are flaws in how a company provides services to the clients. Change occurs in various sectors such as retail, banking, manufacturing, airline and others. Change can lead to both good and bad things for the company depending on the strategies the company deems to use. One company that allowed change to transpire in their organization is ABC food retailer of Hong Kong. The main change the company wants to do is to enter the US market. The company wants to develop its image by reaching newer markets starting with the US market. This paper aims to make a report to make recommendations on the types of marketing information required to enter the US market.



There are different parts for this project. Each parts has a different focus for a specific course of action that will benefit the study The paper will include a background on the retailing business and why the report is based on the US market. The paper will include a situational analysis on the macro and micro environment using various analytical tools. The paper will have a competitive analysis that will identify the competitive advantages, skills and market knowledge that will be helpful in achieving the company’s goals. The paper will include corporate and international marketing strategies which will justify how the US market strategy fit the company’s own strategy. Moreover the paper will discuss about market entry wherein the selection criteria, risk control and marketing research will be given attention and explanation. The paper will then have recommendations to collect market information required and the marketing entry selection criteria. The last part of the paper will be the conclusion part.
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Re: Marketing Research of Analog Devices
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Jitendra Mazee
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Re: Marketing Research of Analog Devices - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
known as ADI, is an American multinational semiconductor company specializing in data conversion and signal conditioning technology, headquartered in Norwood, Massachusetts. [1] In 2010, Analog Devices led the worldwide data converter market with a 46% share, according to analyst firm databeans. [2]
The company is a leading manufacturer of analog, mixed-signal and digital signal processing (DSP) integrated circuits (ICs) used in electronic equipment. [3] [4] These technologies are used to convert, condition and process real-world phenomena, such as light, sound, temperature, motion, and pressure into electrical signals. [5]
Analog Devices has approximately 60,000 customers worldwide. The company serves customers in the following industries: communications, computer, industrial, instrumentation, military/aerospace, automotive, and high-performance consumer electronics applications.

eBooks are already bestsellers in some countries. The major online retailer Amazon recently reported that it sold more eBooks than paperbacks in the USA last year.
However, electronic books continue to be a niche product in Germany. According to calculations carried out by GfK Panel Ser-vices, eBooks only achieved a 0.5% share of overall book sales in Germany in 2010, registering a total sales volume of EUR 21 million. At present, only 35% of German publishers offer eBooks, although many intend to follow suit before long.

The internet is an important sales channel for media products such as books, music, films, software and games. In 2010, around a quarter of overall sales in these product groups in Germany were generated by online stores.

Order a product today and receive it by post the very next day – this distribution model has been experiencing increasing popularity among consumers for many years and has resulted in sales declines for high street retailers.

As well as ordering physical products such as CDs and print books, content can also be purchased over the internet in a file format that can be downloaded instantly.

Following years of stagnation, the download market in Germany is now also steadily gathering momentum. According to calculations by GfK Panel Services, downloads were responsible for 5% of overall sales of media products in 2010.

The industry generated sales worth EUR 417 million from download purchases of music, audio books, software, games, videos and eBooks, which represents a 54% increase on the prior year. Significant growth was also recorded for volume sales, with a 42% rise to 98 million files.

However, just 5% of the overall download market was attributable to sales of eBooks.

Fiction particularly popular in eBook segment
Last year, Germans spent a total of EUR 21 million on eBooks (not including textbooks and specialist books) and around 2 million electronic books were sold overall. Approximately 540,000 individuals made purchases in 2010, with the typical eBook client being male and aged between 30 and 49 years.

In terms of book genre, fiction titles achieved a high share of 60%, while the sales share of this genre in print book copies only comprised 48%. Self-help books also recorded higher popularity in the form of eBooks than as print books, with sales shares of 24% and 15% respectively.

In contrast, travel literature and books for children and young adults were significantly less popular in the eBook format.

eBooks have become very well known in Germany. In January 2011, 62% of Germans over the age of 10 stated that they had heard of eBooks, which equates to around 39.5 million individuals.

In the prior year, only 49% declared this, and the figure was even lower in 2009, at 35%. However, at present, 54% of Germans say that although they have heard of eBooks, they know nothing or very little about them. Of those who have actually purchased eBooks, almost half feel they are not very well informed.

Providers clearly still need to greatly improve the information they provide. A recent survey conducted among publishers and book retailers by GfK Panel Services on behalf of the Börsenverein des Deutschen Buchhandels (German Book Traders’ Association) showed that 35% of publishers currently include eBooks in their range.

A further 18% intend to introduce eBooks this year, and an additional 7% are planning to do so in 2012. Looking at just the major publishers, the share of those who already offer eBooks stands at 67%.

Potential for eBooks also increasing in Germany
The potential for eBooks is currently rising markedly and is likely to increase further as more German titles become available. At present, around 9 million Germans are interested in eBooks, whereas this figure was only approximately 7 million in the prior year.

According to those consumers who have heard of the eBook, the electronic format offers a series of advantages. Almost 60% consider eBooks to be more environmentally friendly than print books, and 56% believe that eBooks can be offered at a lower price. In addition, nearly half of respondents think they are a good solution to limited space in the home and 40% consider them modern and the future of reading.

However, it is not expected that the electronic book will become a real threat to print books in the foreseeable future: at the moment, 78% of Germans state that they do not wish to read books on a screen. Nevertheless, the fact that, in 2009, a higher proportion of respondents (83%) said the same demonstrates that there is potential for this to change.

The survey
The analysis is based on findings from GfK Media*Scope, which continuously surveys 20,000 consumers in Germany about their media market purchases (music, games, cinema, videos, books).

The results are used to generate projections for the whole German population over the age of ten. In January 2009, 2010 and 2011, 10,000 people were interviewed in an additional ad hoc survey on the topic of the eBook.´

Need to conduct a little market research, but don't know what approach to use? Among the many tools out there, the survey stands out as a time-tested and popular option for many small businesses.

Telephone surveys are popular because they're inexpensive and easy to do. But you can also conduct surveys through the mail, in one-on-one interviews, or on the Web. Your business' specific needs and budget will determine which type of survey to use.

Surveys can help you evaluate your customers' buying habits, compare your products with those of your competitor, or test a new ad campaign. In other words, surveys produce essential data that can guide many important business decisions.

Once you've determined your survey method and specific goals, you're ready to write the questionnaire. As you prepare the questions, remember a few basic rules:

Keep the questions short and to the point.
Include no more than 12 questions per survey.
Ask one question per sentence.
Put your questions in logical order, usually from general to specific.
Pretest your questions. Try out the questionnaire on friends, employees, and colleagues before you send out the real thing.
Avoid questions that could trick or embarrass the respondent.
Use neutral language. Try not to influence the response.
Ask respondents their age and income level — have them choose from among a range of ages and income levels.
Reveal your company's name and how you will use the information.
Thank the respondents for their time and effort.

Change will always be a part of any business operations. Change is done whenever the company is already a success and wants to reach newer feats. Change is also done whenever there are flaws in how a company provides services to the clients. Change occurs in various sectors such as retail, banking, manufacturing, airline and others. Change can lead to both good and bad things for the company depending on the strategies the company deems to use. One company that allowed change to transpire in their organization is ABC food retailer of Hong Kong. The main change the company wants to do is to enter the US market. The company wants to develop its image by reaching newer markets starting with the US market. This paper aims to make a report to make recommendations on the types of marketing information required to enter the US market.



There are different parts for this project. Each parts has a different focus for a specific course of action that will benefit the study The paper will include a background on the retailing business and why the report is based on the US market. The paper will include a situational analysis on the macro and micro environment using various analytical tools. The paper will have a competitive analysis that will identify the competitive advantages, skills and market knowledge that will be helpful in achieving the company’s goals. The paper will include corporate and international marketing strategies which will justify how the US market strategy fit the company’s own strategy. Moreover the paper will discuss about market entry wherein the selection criteria, risk control and marketing research will be given attention and explanation. The paper will then have recommendations to collect market information required and the marketing entry selection criteria. The last part of the paper will be the conclusion part.
Wow netra, it is really awesome my friend! i am really impressed by your effort and also thanks for the information on Analog Devices. BTW, you would be happy to know that i am also going to share a report on Analog Devices which would help more and more people.
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