netrashetty
MP Guru
The Allstate Corporation (NYSE: ALL) is the second-largest personal lines insurer in the United States (behind State Farm) and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993.[3] The company has its headquarters in Northfield Township, Illinois, near Northbrook.[4][5] Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.
Allstate sponsors many sporting events, including the Allstate Sugar Bowl, the Allstate 400 at the Brickyard NASCAR race, and the United States Olympic Committee. In 2009, Allstate's total revenue was $32 billion, of which $26.2 billion came from Property Liability.
The Norton Healthcare is a non-profit organization that operates Norton Hospital, Kosair Children's Hospital, and the Norton Healthcare Pavilion in the Louisville Medical Center. The healthcare society needs some agency to provide social goods, but because of their nature, social goods are not compatible with the market mechanism. As there has been adverse effects of market power offset by the provision of research in marketing for the children's ailments, that allow the hospitals to make public decision on their own without consulting directly the public as there needs to have appropriate methods in order to achieve effectiveness of such purpose and goals in the presentation of the proposed study for Kosair Children's Hospital per se.
Literature Review
''Many people believe that the goal of a marketing research and its system should be improve the 'quality of life', range, accessibility and cost of goods and the quality of the cultural environment. They would judge marketing systems not solely by the amount of direct consumer satisfaction that is created, but by the impact of marketing activity on the quality of the physical and cultural environment. Most people would agree that quality of life is a worthwhile goal for the marketing system''. (Kotler, 1986, p. 21) There had been major change in the direction of marketing development and discipline and sometimes sole orientation was the managerial thrust. The discipline of marketing management evolved with its focus on company sales and profits by providing products and
services that satisfy consumers in an efficient manner, arriving at marketing decisions as well as responsibilities in such areas as health and welfare, quality of life and civil rights are being investigated.
Moreover, childhood is the time when important elements of self-esteem are established in personality. Numerous studies associate a strong sense of self-esteem with the child's feeling of control over his environment. The inculcation of a sense of enforced helplessness may thus have more damaging results in a child than in an adult. Second, adult patients are beginning to act as their own through the healthcare consumer movement and to seek changes in the system of adult health-care delivery. Thus, how the children are treated in the hospital and the manner of attempting to reveal the contradictions between the institutional goals and the caring goals of hospitals is critical. The ailments that bring children to hospitals vary with the age of the child. Infants are particularly vulnerable to infections and respiratory diseases per se. Children's hospitals are also wavered under present regulations. Nevertheless, the hospitals are responding to a number of pressures for change. Furthermore, Kosair Crippled Children's Hospital opened on Eastern Parkway and rapidly established itself as the region's premier orthopedic and polio treatment facility. For decades, the hospital's doctors, nurses and therapists helped children benefit from advances in orthopedic treatment and polio care discovered elsewhere and by helping discover new treatments.
Statement of the Research Problem
During the year 1923 in the country Kentucky, poverty was commonplace with the rampant presence of diseases mostly affecting children such as typhoid fever, polio and smallpox often reached killing or disabling their path. In the midst of despair, a group of Shriners shared an ambitious vision to prevent the ravages of these disabling diseases from the children of Kentucky and to provide the highest quality health care possible for children who had nowhere else to turn. Thus, such issues carry marketing activities well beyond the usual bounds of marketing research action and have a host of interesting questions and challenges for investigation by marketing practitioners in unfolding of the body of marketing knowledge, finding valid ways that marketing research is the cure for the children's ailments at Kosair Children's Hospital as the process calls for marketing research and the subsequent development of a well-conceived product and appeals moving through mass and specialized communication media through paid agents and voluntary groups to reach targeted audiences.
Research Question
Is Marketing Research the Cure for Norton Healthcare Kosair Children's Hospital's Ailments?
Research Objectives
¢ To assess the topic in areas where market research has been applied and could be extended in the future
¢ To evaluate appropriate research methods which have been applied successfully and the trend towards interactive and participative methods
¢ To provide information which influence the opportunities and challenges for market research in health and social care for the children
¢ To discuss the relevance of market research within the changing health context and give details to research methods and how they should be used in planning and management for the Kosair Children's Hospital
Methodology
Secondary Data
In part of the methodology, Kosair need to adapt ample marketing planning approach and that research in marketing appears to represent a bridging mechanism which links the knowledge of human behavior with the useful implementation of what that knowledge allows. It offers a useful framework for effective social planning at a time when social issues have become more critical. Moreover, physicians who work with children should be required to demonstrate sensitivity to psychological and emotional needs just as they are required to demonstrate knowledge of physiological conditions. Therefore, the physician who will later work exclusively would benefit from the pediatric service, regardless of their ultimate career goals and must be prepared for their pediatric rotation and should incorporate material on the emotional side of children's illnesses and ways of dealing with children who suffer from specific ailments and taking
procedures.
Primary Data
Marketing strategies in a form of an open interview as well as the use of questionnaire surveys are important as the hospitals will have significant efforts to help find basic ways in providing cure for the children with ailments as well as to develop marketing strategies that focused on procedures, populations, and services as hospitals are competing for patients through direct marketing and advertising activities. More often, hospitals today are encouraging doctors to form professional associations to provide specialized services for profit contract basis. In addition, hospitals have identified those diseases which are profitable under the DRG system, and they seek to increase admissions of patients with the ailments. The marketing research has implications for human resource usage in order to take steps to run the hospital more like a business.
Survey Methodology
The questionnaire instrument is crucial in several hospitals along with the matrix program. The accuracy of the informants' recall was verified in two ways: comparing the answers of administrators and nursing directors from hospitals in which both responded and comparing informants' responses to published descriptions of their matrix programs.
The Questionnaire
Allstate sponsors many sporting events, including the Allstate Sugar Bowl, the Allstate 400 at the Brickyard NASCAR race, and the United States Olympic Committee. In 2009, Allstate's total revenue was $32 billion, of which $26.2 billion came from Property Liability.
The Norton Healthcare is a non-profit organization that operates Norton Hospital, Kosair Children's Hospital, and the Norton Healthcare Pavilion in the Louisville Medical Center. The healthcare society needs some agency to provide social goods, but because of their nature, social goods are not compatible with the market mechanism. As there has been adverse effects of market power offset by the provision of research in marketing for the children's ailments, that allow the hospitals to make public decision on their own without consulting directly the public as there needs to have appropriate methods in order to achieve effectiveness of such purpose and goals in the presentation of the proposed study for Kosair Children's Hospital per se.
Literature Review
''Many people believe that the goal of a marketing research and its system should be improve the 'quality of life', range, accessibility and cost of goods and the quality of the cultural environment. They would judge marketing systems not solely by the amount of direct consumer satisfaction that is created, but by the impact of marketing activity on the quality of the physical and cultural environment. Most people would agree that quality of life is a worthwhile goal for the marketing system''. (Kotler, 1986, p. 21) There had been major change in the direction of marketing development and discipline and sometimes sole orientation was the managerial thrust. The discipline of marketing management evolved with its focus on company sales and profits by providing products and
services that satisfy consumers in an efficient manner, arriving at marketing decisions as well as responsibilities in such areas as health and welfare, quality of life and civil rights are being investigated.
Moreover, childhood is the time when important elements of self-esteem are established in personality. Numerous studies associate a strong sense of self-esteem with the child's feeling of control over his environment. The inculcation of a sense of enforced helplessness may thus have more damaging results in a child than in an adult. Second, adult patients are beginning to act as their own through the healthcare consumer movement and to seek changes in the system of adult health-care delivery. Thus, how the children are treated in the hospital and the manner of attempting to reveal the contradictions between the institutional goals and the caring goals of hospitals is critical. The ailments that bring children to hospitals vary with the age of the child. Infants are particularly vulnerable to infections and respiratory diseases per se. Children's hospitals are also wavered under present regulations. Nevertheless, the hospitals are responding to a number of pressures for change. Furthermore, Kosair Crippled Children's Hospital opened on Eastern Parkway and rapidly established itself as the region's premier orthopedic and polio treatment facility. For decades, the hospital's doctors, nurses and therapists helped children benefit from advances in orthopedic treatment and polio care discovered elsewhere and by helping discover new treatments.
Statement of the Research Problem
During the year 1923 in the country Kentucky, poverty was commonplace with the rampant presence of diseases mostly affecting children such as typhoid fever, polio and smallpox often reached killing or disabling their path. In the midst of despair, a group of Shriners shared an ambitious vision to prevent the ravages of these disabling diseases from the children of Kentucky and to provide the highest quality health care possible for children who had nowhere else to turn. Thus, such issues carry marketing activities well beyond the usual bounds of marketing research action and have a host of interesting questions and challenges for investigation by marketing practitioners in unfolding of the body of marketing knowledge, finding valid ways that marketing research is the cure for the children's ailments at Kosair Children's Hospital as the process calls for marketing research and the subsequent development of a well-conceived product and appeals moving through mass and specialized communication media through paid agents and voluntary groups to reach targeted audiences.
Research Question
Is Marketing Research the Cure for Norton Healthcare Kosair Children's Hospital's Ailments?
Research Objectives
¢ To assess the topic in areas where market research has been applied and could be extended in the future
¢ To evaluate appropriate research methods which have been applied successfully and the trend towards interactive and participative methods
¢ To provide information which influence the opportunities and challenges for market research in health and social care for the children
¢ To discuss the relevance of market research within the changing health context and give details to research methods and how they should be used in planning and management for the Kosair Children's Hospital
Methodology
Secondary Data
In part of the methodology, Kosair need to adapt ample marketing planning approach and that research in marketing appears to represent a bridging mechanism which links the knowledge of human behavior with the useful implementation of what that knowledge allows. It offers a useful framework for effective social planning at a time when social issues have become more critical. Moreover, physicians who work with children should be required to demonstrate sensitivity to psychological and emotional needs just as they are required to demonstrate knowledge of physiological conditions. Therefore, the physician who will later work exclusively would benefit from the pediatric service, regardless of their ultimate career goals and must be prepared for their pediatric rotation and should incorporate material on the emotional side of children's illnesses and ways of dealing with children who suffer from specific ailments and taking
procedures.
Primary Data
Marketing strategies in a form of an open interview as well as the use of questionnaire surveys are important as the hospitals will have significant efforts to help find basic ways in providing cure for the children with ailments as well as to develop marketing strategies that focused on procedures, populations, and services as hospitals are competing for patients through direct marketing and advertising activities. More often, hospitals today are encouraging doctors to form professional associations to provide specialized services for profit contract basis. In addition, hospitals have identified those diseases which are profitable under the DRG system, and they seek to increase admissions of patients with the ailments. The marketing research has implications for human resource usage in order to take steps to run the hospital more like a business.
Survey Methodology
The questionnaire instrument is crucial in several hospitals along with the matrix program. The accuracy of the informants' recall was verified in two ways: comparing the answers of administrators and nursing directors from hospitals in which both responded and comparing informants' responses to published descriptions of their matrix programs.
The Questionnaire