Airgas, Inc. (NYSE: ARG), headquartered in Radnor Township, Pennsylvania, through its subsidiaries, is the largest U.S. distributor of industrial, medical and specialty gases (delivered in packaged or cylinder form), and hardgoods (welding, safety and related products).

While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business.

1. Surveys. With concise and straightforward questionnaires, you can analyze a sample group that represents your target market. The larger the sample, the more reliable your results will be.

In-person surveys are one-on-one interviews typically conducted in high-traffic locations such as shopping malls. They allow you to present people with samples of products, packaging, or advertising and gather immediate feedback. In-person surveys can generate response rates of more than 90 percent, but they are costly. With the time and labor involved, the tab for an in-person survey can run as high as $100 per interview.
Telephone surveys are less expensive than in-person surveys, but costlier than mail. However, due to consumer resistance to relentless telemarketing, convincing people to participate in phone surveys has grown increasingly difficult. Telephone surveys generally yield response rates of 50 to 60 percent.

While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business.

1. Surveys. With concise and straightforward questionnaires, you can analyze a sample group that represents your target market. The larger the sample, the more reliable your results will be.

In-person surveys are one-on-one interviews typically conducted in high-traffic locations such as shopping malls. They allow you to present people with samples of products, packaging, or advertising and gather immediate feedback. In-person surveys can generate response rates of more than 90 percent, but they are costly. With the time and labor involved, the tab for an in-person survey can run as high as $100 per interview.
Telephone surveys are less expensive than in-person surveys, but costlier than mail. However, due to consumer resistance to relentless telemarketing, convincing people to participate in phone surveys has grown increasingly difficult. Telephone surveys generally yield response rates of 50 to 60 percent.

RESEARCH APPROACH

Accordingly, snacking behavior provides fertile ground for examining situational influence in another culture to determine whether situational analysis is useful beyond the HK market. The study method utilizes regression procedure to characterize each snack product in terms of its suitability for every situational factor. Then, research on HK snacking from a consumer behavior perspective is relatively scarce. Researchers have focused on consumer demand or descriptive analyses of consumer spending patterns. Several studies show that consumers spend more on packaged snack foods and less on fresh food (1994). Promotions contributing to the shift in consumption tout confectionary snack food products and salty snacks as healthy, nutritious and high-energy alternatives to other healthy types of snack food.





Since, the manufacturers of the product does not know if the certain crisp snacks which are based in United Kingdom will have positive impact in Hong Kong and be successful within their market, it is just appropriate for the crisp snacks manufacturers to undergo research investigation and find out assumptions pointing towards global market communication of the product, and be able to look further on such management within brand value and its identity respectively. The research approach proper for the market research is basically to gather first hand as well as secondary information through such techniques such as case study and its useful analysis, the case pointing towards the determination of characteristics of the Hong Kong consumers in terms of appreciating certain crisp and snack food product, probably the survey questionnaire is essential for the study particularly, The Consumer Satisfaction Survey, as it will help assess as to what specific crisp and snack items are to be accepted by the Hong Kong consumers. Aside, there can be the utilization of effective entry strategies such as considering the related market in lieu to location of business, and mostly, knowing the reality that competition is tough in the HK markets in such goods and services. The manufacturers need to identify areas in which it outshines competitors and take advantage of those strengths. The key principle will depend in selecting appropriate brand communication measures and its process hat can contribute to the HK society as a whole rather than benefiting within a single area and or service units.
 
Last edited:

jamescord

MP Guru
Airgas, Inc. (NYSE: ARG), headquartered in Radnor Township, Pennsylvania, through its subsidiaries, is the largest U.S. distributor of industrial, medical and specialty gases (delivered in packaged or cylinder form), and hardgoods (welding, safety and related products).

While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business.

1. Surveys. With concise and straightforward questionnaires, you can analyze a sample group that represents your target market. The larger the sample, the more reliable your results will be.

In-person surveys are one-on-one interviews typically conducted in high-traffic locations such as shopping malls. They allow you to present people with samples of products, packaging, or advertising and gather immediate feedback. In-person surveys can generate response rates of more than 90 percent, but they are costly. With the time and labor involved, the tab for an in-person survey can run as high as $100 per interview.
Telephone surveys are less expensive than in-person surveys, but costlier than mail. However, due to consumer resistance to relentless telemarketing, convincing people to participate in phone surveys has grown increasingly difficult. Telephone surveys generally yield response rates of 50 to 60 percent.

While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business.

1. Surveys. With concise and straightforward questionnaires, you can analyze a sample group that represents your target market. The larger the sample, the more reliable your results will be.

In-person surveys are one-on-one interviews typically conducted in high-traffic locations such as shopping malls. They allow you to present people with samples of products, packaging, or advertising and gather immediate feedback. In-person surveys can generate response rates of more than 90 percent, but they are costly. With the time and labor involved, the tab for an in-person survey can run as high as $100 per interview.
Telephone surveys are less expensive than in-person surveys, but costlier than mail. However, due to consumer resistance to relentless telemarketing, convincing people to participate in phone surveys has grown increasingly difficult. Telephone surveys generally yield response rates of 50 to 60 percent.

RESEARCH APPROACH

Accordingly, snacking behavior provides fertile ground for examining situational influence in another culture to determine whether situational analysis is useful beyond the HK market. The study method utilizes regression procedure to characterize each snack product in terms of its suitability for every situational factor. Then, research on HK snacking from a consumer behavior perspective is relatively scarce. Researchers have focused on consumer demand or descriptive analyses of consumer spending patterns. Several studies show that consumers spend more on packaged snack foods and less on fresh food (1994). Promotions contributing to the shift in consumption tout confectionary snack food products and salty snacks as healthy, nutritious and high-energy alternatives to other healthy types of snack food.





Since, the manufacturers of the product does not know if the certain crisp snacks which are based in United Kingdom will have positive impact in Hong Kong and be successful within their market, it is just appropriate for the crisp snacks manufacturers to undergo research investigation and find out assumptions pointing towards global market communication of the product, and be able to look further on such management within brand value and its identity respectively. The research approach proper for the market research is basically to gather first hand as well as secondary information through such techniques such as case study and its useful analysis, the case pointing towards the determination of characteristics of the Hong Kong consumers in terms of appreciating certain crisp and snack food product, probably the survey questionnaire is essential for the study particularly, The Consumer Satisfaction Survey, as it will help assess as to what specific crisp and snack items are to be accepted by the Hong Kong consumers. Aside, there can be the utilization of effective entry strategies such as considering the related market in lieu to location of business, and mostly, knowing the reality that competition is tough in the HK markets in such goods and services. The manufacturers need to identify areas in which it outshines competitors and take advantage of those strengths. The key principle will depend in selecting appropriate brand communication measures and its process hat can contribute to the HK society as a whole rather than benefiting within a single area and or service units.

Nice topic netra!,

I read your article and really liked it. I am also uploading a document where you will get more information Research Report on Airgas
 

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