netrashetty
MP Guru
Agilent Technologies (NYSE: A), or Agilent, is a company which designs and manufactures electronic and bio-analytical measurement instruments and equipment for measurement and evaluation. The company's headquarters are in Santa Clara, California, in the Silicon Valley region.
Many of Agilent's predecessor product lines were developed by Hewlett-Packard, the American computing company founded in 1939. In 1999, the product lines not directly connected with computers, storage, and imaging were grouped into a separate company (Agilent), the stock of which was offered to the public in an initial public offering. The Agilent IPO may have been the largest in the history of Silicon Valley.[7]
The company thus created in 1999 was an $8 billion company with about 47,000 employees, manufacturing scientific instruments, semiconductors, optical networking devices, and electronic test equipment for telecom and wireless R&D and production.
RESEARCH APPROACH
Accordingly, snacking behavior provides fertile ground for examining situational influence in another culture to determine whether situational analysis is useful beyond the HK market. The study method utilizes regression procedure to characterize each snack product in terms of its suitability for every situational factor. Then, research on HK snacking from a consumer behavior perspective is relatively scarce. Researchers have focused on consumer demand or descriptive analyses of consumer spending patterns. Several studies show that consumers spend more on packaged snack foods and less on fresh food (1994). Promotions contributing to the shift in consumption tout confectionary snack food products and salty snacks as healthy, nutritious and high-energy alternatives to other healthy types of snack food.
Since, the manufacturers of the product does not know if the certain crisp snacks which are based in United Kingdom will have positive impact in Hong Kong and be successful within their market, it is just appropriate for the crisp snacks manufacturers to undergo research investigation and find out assumptions pointing towards global market communication of the product, and be able to look further on such management within brand value and its identity respectively. The research approach proper for the market research is basically to gather first hand as well as secondary information through such techniques such as case study and its useful analysis, the case pointing towards the determination of characteristics of the Hong Kong consumers in terms of appreciating certain crisp and snack food product, probably the survey questionnaire is essential for the study particularly, The Consumer Satisfaction Survey, as it will help assess as to what specific crisp and snack items are to be accepted by the Hong Kong consumers. Aside, there can be the utilization of effective entry strategies such as considering the related market in lieu to location of business, and mostly, knowing the reality that competition is tough in the HK markets in such goods and services. The manufacturers need to identify areas in which it outshines competitors and take advantage of those strengths. The key principle will depend in selecting appropriate brand communication measures and its process hat can contribute to the HK society as a whole rather than benefiting within a single area and or service units.
The first step is to conduct marketing and branding evaluation cycle enabling the organization to realize the decisions made upon allocation of resources intended to generate branding stability to reach organization success. (1992) The members of the strategic planning team can develop forecasts to determine whether a brand unit will basically support promotions and market entrance in support to strategic brand management plan as the proper information integrates value for analysis in terms of developing a strategic brand communication direction and pursuing specific brand services. This will help the business to identify which markets will produce the strongest brand communication impact to its partners and catered group respectively. (1992)
The Study for HK Market Demand
There will determine brand lines offering potential growth and will then look into the demand for certain services like for instance, information on health status through the services being offered in finding opportunities and challenges (2000) and explores the possibility of adding a patient service through examining its database to determine the number of procedures it has performed or the number of patients admitted in a given brand communication line. Thus, marketing information can be used to create a psychographic profile of consumers and define such consumer concerns and needs; identify relevant traffic patterns and shopping habits of area consumers and determine the media, methods and referral networks that can be used to reach a target market and develop a strategy for promoting appropriate brand communication services. (2000) The business marketing staff may gather some qualitative information on the selected group to find out their opinions on crisp and snacks foods from UK, facilities and brand value image and how they make healthcare choices.
Measuring Product Market Profitability
There is cost system within the organization that enables financial managers to determine whether certain brand communication have better margins than others and receive better service development that will help Walters for example to, evaluate whether a marginal service could become profitable if the volume increased Aside, there should analyze the service mix profile and come up with a profit and loss for growth upon upgrading brand processes (1998). The manufacturers may choose to provide how to imply its branding power even if it's not profitable through strategic brand management plan as non-profitability could be a service's contribution to positive reserves and yet help enhance organization’s brand image for future growth.
The development of a new communication channel for instance, may improve the flow of customer satisfaction and give referrals for using the products. There should evaluate the strategic fit between the service and the organization's mission. It then must develop better revenue and contribution forecasts as the management must asses what brand communication affects the service and determine whether such project meets the brand management objectives. ( 1998 )
Market and Brand Investment
To be successful with its brand management plan, Walters for instance, if entering to the HK market for their crisp snacks needs to apply marketing skills to attract and retain customers as well as patients, public relations efforts should be formulated and targeted to identify markets. Unduly restricted or limited marketing efforts can hinder the success of brand communication management and its role in useful strategic brand planning (1991). Moreover, despite the risk of stifling their marketing programs' effectiveness, many hospitals cut marketing budgets because they do not see the area as a revenue generator, in order to counter this perception is to treat marketing as an investment that should be tracked, measured and evaluated for reasonable returns as well as the need to pare down their approaches to audience segments for the usage of specific brand and communication services.
Many of Agilent's predecessor product lines were developed by Hewlett-Packard, the American computing company founded in 1939. In 1999, the product lines not directly connected with computers, storage, and imaging were grouped into a separate company (Agilent), the stock of which was offered to the public in an initial public offering. The Agilent IPO may have been the largest in the history of Silicon Valley.[7]
The company thus created in 1999 was an $8 billion company with about 47,000 employees, manufacturing scientific instruments, semiconductors, optical networking devices, and electronic test equipment for telecom and wireless R&D and production.
RESEARCH APPROACH
Accordingly, snacking behavior provides fertile ground for examining situational influence in another culture to determine whether situational analysis is useful beyond the HK market. The study method utilizes regression procedure to characterize each snack product in terms of its suitability for every situational factor. Then, research on HK snacking from a consumer behavior perspective is relatively scarce. Researchers have focused on consumer demand or descriptive analyses of consumer spending patterns. Several studies show that consumers spend more on packaged snack foods and less on fresh food (1994). Promotions contributing to the shift in consumption tout confectionary snack food products and salty snacks as healthy, nutritious and high-energy alternatives to other healthy types of snack food.
Since, the manufacturers of the product does not know if the certain crisp snacks which are based in United Kingdom will have positive impact in Hong Kong and be successful within their market, it is just appropriate for the crisp snacks manufacturers to undergo research investigation and find out assumptions pointing towards global market communication of the product, and be able to look further on such management within brand value and its identity respectively. The research approach proper for the market research is basically to gather first hand as well as secondary information through such techniques such as case study and its useful analysis, the case pointing towards the determination of characteristics of the Hong Kong consumers in terms of appreciating certain crisp and snack food product, probably the survey questionnaire is essential for the study particularly, The Consumer Satisfaction Survey, as it will help assess as to what specific crisp and snack items are to be accepted by the Hong Kong consumers. Aside, there can be the utilization of effective entry strategies such as considering the related market in lieu to location of business, and mostly, knowing the reality that competition is tough in the HK markets in such goods and services. The manufacturers need to identify areas in which it outshines competitors and take advantage of those strengths. The key principle will depend in selecting appropriate brand communication measures and its process hat can contribute to the HK society as a whole rather than benefiting within a single area and or service units.
The first step is to conduct marketing and branding evaluation cycle enabling the organization to realize the decisions made upon allocation of resources intended to generate branding stability to reach organization success. (1992) The members of the strategic planning team can develop forecasts to determine whether a brand unit will basically support promotions and market entrance in support to strategic brand management plan as the proper information integrates value for analysis in terms of developing a strategic brand communication direction and pursuing specific brand services. This will help the business to identify which markets will produce the strongest brand communication impact to its partners and catered group respectively. (1992)
The Study for HK Market Demand
There will determine brand lines offering potential growth and will then look into the demand for certain services like for instance, information on health status through the services being offered in finding opportunities and challenges (2000) and explores the possibility of adding a patient service through examining its database to determine the number of procedures it has performed or the number of patients admitted in a given brand communication line. Thus, marketing information can be used to create a psychographic profile of consumers and define such consumer concerns and needs; identify relevant traffic patterns and shopping habits of area consumers and determine the media, methods and referral networks that can be used to reach a target market and develop a strategy for promoting appropriate brand communication services. (2000) The business marketing staff may gather some qualitative information on the selected group to find out their opinions on crisp and snacks foods from UK, facilities and brand value image and how they make healthcare choices.
Measuring Product Market Profitability
There is cost system within the organization that enables financial managers to determine whether certain brand communication have better margins than others and receive better service development that will help Walters for example to, evaluate whether a marginal service could become profitable if the volume increased Aside, there should analyze the service mix profile and come up with a profit and loss for growth upon upgrading brand processes (1998). The manufacturers may choose to provide how to imply its branding power even if it's not profitable through strategic brand management plan as non-profitability could be a service's contribution to positive reserves and yet help enhance organization’s brand image for future growth.
The development of a new communication channel for instance, may improve the flow of customer satisfaction and give referrals for using the products. There should evaluate the strategic fit between the service and the organization's mission. It then must develop better revenue and contribution forecasts as the management must asses what brand communication affects the service and determine whether such project meets the brand management objectives. ( 1998 )
Market and Brand Investment
To be successful with its brand management plan, Walters for instance, if entering to the HK market for their crisp snacks needs to apply marketing skills to attract and retain customers as well as patients, public relations efforts should be formulated and targeted to identify markets. Unduly restricted or limited marketing efforts can hinder the success of brand communication management and its role in useful strategic brand planning (1991). Moreover, despite the risk of stifling their marketing programs' effectiveness, many hospitals cut marketing budgets because they do not see the area as a revenue generator, in order to counter this perception is to treat marketing as an investment that should be tracked, measured and evaluated for reasonable returns as well as the need to pare down their approaches to audience segments for the usage of specific brand and communication services.
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