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ABX Air, Inc., formerly Airborne Express, is a cargo airline headquartered at Wilmington Air Park (formerly Airborne Airpark) in unincorporated Clinton County, Ohio, United States, near the City of Wilmington.[1] ABX Air operates scheduled, ad hoc charter and ACMI freight services. It also provides specialist training, maintenance and engineering services, and part sales. ABX Air is owned by Air Transport Services Group (NASDAQ: ATSG).
ABX Air's main customer is DHL, and the vast majority of the freight it carries is for that company. Most of ABX Air's aircraft are painted with DHL's yellow and red livery.
ABX also does cargo flights on behalf of Air Jamaica between Miami and the two Jamaican cities of Montego Bay (Donald Sangster International Airport) and Kingston (Norman Manley International Airport). One of their Boeing 767-200s routinely handles the flights, replacing the Douglas DC-8 types that flew previously. The aircraft fly with an Air Jamaica callsign of "Jamaica".
It is also important to focus on the degree to which service personnel can exercise judgment and carefulness. In the case of partial catering, there is a need for mediocre discretion because all of the activities and things to be done in the site were all planned before and the employees don’t have serve the customers to the fullest. Because of these factors it can be said that the value added is at the back-room or at kitchen where all the food to be delivered are being cooked and prepared. However, it is still important for the employees to show courtesy during the delivery. Above all, the said topology of service is the mixture of product and process, because it is important to ensure the quality of the food to be delivered as well as the processes that are needed to be done.
Because of the said factors it is important for catering firm to focus on the different activities and things that will help to align their service model towards the quality of their service. Primarily, it is important for catering business to focus on the different equipments that are needed in order to produce and deliver their products towards the customers and the site, at the same time, focus on developing the skills of employees in cooking and preparing foods, and communicating with the customers, but it is important to focus on the skills that are hardly needed in the back-room. Therefore, it is important to employ efficient staffs; at the same time install different kitchen equipments that will help to speed up the performance of the staffs, at the same time, improve the quality of their works. Above all, it is important to properly organize the activities and duties of staff in order to ensure that the person holds responsibility and duty that he or she is familiar or good at.
Marketing Research
Question 1
Quantitative research uses mathematical analysis in order to provide proof of a fact or hypothesis, guess or assumption. When it is properly implemented, it can help to answer question including how many consumers prefer a new product? or which of these three packaging designs is most attractive to consumers (Kolb, 2008). Thus, it concerns with acquiring exact measurements or correlations and statistical significance between the variables which is important in predicting, assessing and estimating the attitudes and behaviors of buyers which can help in the process of market sizing, segmentation, together with the discovery of the drivers for products and different brand preferences (Marriot, 2006).
This method can be useful for the studying the usage pattern of toiletries among the consumers, because it can help to gather actual number of fact from the customers which can be supported by numbers and ratios. Survey can be used in order to conduct a quantitative research, which focuses on selecting a sample which represent the market segment and then ask them to fill up questionnaires and then tabulate the result by using statistical software package that will be used in order to support the proven fact. Questionnaire can include questions that will ask the customers about their usage of toiletries, thus, by using valid number of sample that will represent the market segment; the result of the study will show the behavior of the customers towards the said product. Thus, the process can eat less time and effort for the marketers because the number speaks for itself.
On the other hand, qualitative is useful in answering the question Why? or What if? It is designed in order to uncover the attitudes, beliefs and opinions of the consumers rather than the facts. Because it is difficult to know the preferences of the consumer before the study is conducted, a quantitative survey form with predetermined answers can result in misleading results. Instead a wider variety of qualitative research tools which include interviews, focus groups, observation and projective technique can be used. Aside from that, qualitative research uses fewer participants who are not necessarily representative of all the consumers in population. In fact, they are chosen because they belong to a distinct segment (Kolb, 2008).
Because of that, this method will also be useful for the toiletries manufacturer in order to study the usage patterns of toiletries among the consumers. This is because it can use to focus on some hidden factors which cannot be analyzed and evaluated by using numeric data. This can help to observe the behavior of the customers regarding the different factors which affect their consumption of toiletries. Above all, it can also help to gather data from the consumers which help them to analyze what are the characteristics of toiletries that are vital for the consumers, therefore can help the process of decision-making and manufacturing, which can help to maintain competitive advantage by focusing on factors in everyday life which affect the consumption of toiletries of the consumers. By that, information gathered can be used in innovation and R&D process.
Market research originally borrowed projective technique from psycho-analysis and clinical psychology where they are used in order to gain insights into personality and personality disorder (Boddy, 2004). According to Adams & Schvaneveldt (1993) projective techniques involve the use of vague, ambiguous, unstructured stimulus objects of situation in which the subject projects his or her personality, attitudes, opinions and self-concept to give the situation some structure
ABX Air's main customer is DHL, and the vast majority of the freight it carries is for that company. Most of ABX Air's aircraft are painted with DHL's yellow and red livery.
ABX also does cargo flights on behalf of Air Jamaica between Miami and the two Jamaican cities of Montego Bay (Donald Sangster International Airport) and Kingston (Norman Manley International Airport). One of their Boeing 767-200s routinely handles the flights, replacing the Douglas DC-8 types that flew previously. The aircraft fly with an Air Jamaica callsign of "Jamaica".
It is also important to focus on the degree to which service personnel can exercise judgment and carefulness. In the case of partial catering, there is a need for mediocre discretion because all of the activities and things to be done in the site were all planned before and the employees don’t have serve the customers to the fullest. Because of these factors it can be said that the value added is at the back-room or at kitchen where all the food to be delivered are being cooked and prepared. However, it is still important for the employees to show courtesy during the delivery. Above all, the said topology of service is the mixture of product and process, because it is important to ensure the quality of the food to be delivered as well as the processes that are needed to be done.
Because of the said factors it is important for catering firm to focus on the different activities and things that will help to align their service model towards the quality of their service. Primarily, it is important for catering business to focus on the different equipments that are needed in order to produce and deliver their products towards the customers and the site, at the same time, focus on developing the skills of employees in cooking and preparing foods, and communicating with the customers, but it is important to focus on the skills that are hardly needed in the back-room. Therefore, it is important to employ efficient staffs; at the same time install different kitchen equipments that will help to speed up the performance of the staffs, at the same time, improve the quality of their works. Above all, it is important to properly organize the activities and duties of staff in order to ensure that the person holds responsibility and duty that he or she is familiar or good at.
Marketing Research
Question 1
Quantitative research uses mathematical analysis in order to provide proof of a fact or hypothesis, guess or assumption. When it is properly implemented, it can help to answer question including how many consumers prefer a new product? or which of these three packaging designs is most attractive to consumers (Kolb, 2008). Thus, it concerns with acquiring exact measurements or correlations and statistical significance between the variables which is important in predicting, assessing and estimating the attitudes and behaviors of buyers which can help in the process of market sizing, segmentation, together with the discovery of the drivers for products and different brand preferences (Marriot, 2006).
This method can be useful for the studying the usage pattern of toiletries among the consumers, because it can help to gather actual number of fact from the customers which can be supported by numbers and ratios. Survey can be used in order to conduct a quantitative research, which focuses on selecting a sample which represent the market segment and then ask them to fill up questionnaires and then tabulate the result by using statistical software package that will be used in order to support the proven fact. Questionnaire can include questions that will ask the customers about their usage of toiletries, thus, by using valid number of sample that will represent the market segment; the result of the study will show the behavior of the customers towards the said product. Thus, the process can eat less time and effort for the marketers because the number speaks for itself.
On the other hand, qualitative is useful in answering the question Why? or What if? It is designed in order to uncover the attitudes, beliefs and opinions of the consumers rather than the facts. Because it is difficult to know the preferences of the consumer before the study is conducted, a quantitative survey form with predetermined answers can result in misleading results. Instead a wider variety of qualitative research tools which include interviews, focus groups, observation and projective technique can be used. Aside from that, qualitative research uses fewer participants who are not necessarily representative of all the consumers in population. In fact, they are chosen because they belong to a distinct segment (Kolb, 2008).
Because of that, this method will also be useful for the toiletries manufacturer in order to study the usage patterns of toiletries among the consumers. This is because it can use to focus on some hidden factors which cannot be analyzed and evaluated by using numeric data. This can help to observe the behavior of the customers regarding the different factors which affect their consumption of toiletries. Above all, it can also help to gather data from the consumers which help them to analyze what are the characteristics of toiletries that are vital for the consumers, therefore can help the process of decision-making and manufacturing, which can help to maintain competitive advantage by focusing on factors in everyday life which affect the consumption of toiletries of the consumers. By that, information gathered can be used in innovation and R&D process.
Market research originally borrowed projective technique from psycho-analysis and clinical psychology where they are used in order to gain insights into personality and personality disorder (Boddy, 2004). According to Adams & Schvaneveldt (1993) projective techniques involve the use of vague, ambiguous, unstructured stimulus objects of situation in which the subject projects his or her personality, attitudes, opinions and self-concept to give the situation some structure