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Discuss Questionnaires of Quantitative Methods within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; 1) Which brand of oil do you prefer? Sunflower Sundrop Saffola It is from the survey that maximum person prefer ...

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Sunanda K. Chavan
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Questionnaires of Quantitative Methods - October 19th, 2010

1) Which brand of oil do you prefer?
Sunflower Sundrop Saffola

It is from the survey that maximum person prefer saffola over other edible oil.

2) Why you prefer this oil?
Price Quality
Taste Health Conscious

Most of the person prefer the brand because it is health conscious.
3) Are you brand loyal?
Yes No
4) Why you attracted towards this brand?
Advertising Preference Others

From the survey it is cleared that most of the person are attracted towards the brand is due to advertising.
5) How you come to know about this
brand?
Newspapers Television Others

Most of the people come to know about this product through television
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