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SURVEY METHOD

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Abhijeet S
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abhishreshthaa
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SURVEY METHOD - October 4th, 2010

Meaning

Survey means a planned attempt to collect required information from representative sample of the relevant population. Field investigation means collecting first hand information by actually visiting markets or meeting consumers and dealers who are directly related to marketing activities.


Data collected for the first time through field survey is called primary data. Here, data collected through suitable questionnaire and interview a limited number of people selected from large group. Customer, creditor and supplier are major source of primary data.


The primary data collected are superior to secondary data. Primary data are also necessary when the secondary data are incomplete. Primary data needed to be collected from different sources such as survey, observation and experimentation.
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James Cord
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Re: SURVEY METHOD - March 2nd, 2016

Quote:
Originally Posted by abhishreshthaa View Post
Meaning

Survey means a planned attempt to collect required information from representative sample of the relevant population. Field investigation means collecting first hand information by actually visiting markets or meeting consumers and dealers who are directly related to marketing activities.


Data collected for the first time through field survey is called primary data. Here, data collected through suitable questionnaire and interview a limited number of people selected from large group. Customer, creditor and supplier are major source of primary data.


The primary data collected are superior to secondary data. Primary data are also necessary when the secondary data are incomplete. Primary data needed to be collected from different sources such as survey, observation and experimentation.
Hi Abhi nice topic,

I am also uploading a document which will give more detailed explanation on the Survey methods and definitions - AAGIS.
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File Type: pdf Survey methods and definitions - AAGIS.pdf (462.5 KB, 0 views)
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