Motivating Respondent

abhishreshthaa

New member
Motivating Respondents


Motivating Respondent

Refusals are a problem in telephone and personal surveys. Most refusals occur immediately after the introductory remarks of the interviewer.


After they begin, very few interviews are terminated prior to completion.
Likewise the length of the interview has a significant impact. Gender of the interviewer does not appear to affect the refusal rate, but characteristics of the interviewer’s voice do.



Prior notification by letter lowers the refusal rate for telephone surveys.


Likewise, prior notification by telephone increases the cooperation rate to an at-home personal interview survey.



The sponsor of the survey affects telephone response rates with the rate being higher for university and charity sponsors than for commercial sponsors.



The promise of a large monetary incentive ($10) was effective in generating a high response rate to a telephone survey that required respondents to agree to watch a specific television program.



Attempts to gain cooperation for long or complicated interviews occasionally use the foot-in-the-door technique. This technique involves two stages. First, respondents are asked to complete a relatively short, simple questionnaire.


Then, at a later time, they are asked to complete a more complex questionnaire on the same topic.


This technique generally produces at least a small gain in the response rate. However, given the added expense this involves in telephone and personal interviews, concentrating on Ion techniques and calbacks may provide a higher payoff.

Refusal conversion or persuasion has been found to increase the overall response rate by an average of 7 percent.


This involves not accepting a no response to a request for cooperation without malting an additional plea. The additional plea can stress the importance of the respondent's opinions or the brevity of the questionnaire.


It may also involve offering to re contact the individual at a more convenient time finally, the time of day that contact is made appears to influence the refusal rate. Paradoxically, while evening is the optimal time to find respondents at home, it also generates the highest level of refusals.
 

jamescord

MP Guru
Motivating Respondents


Motivating Respondent

Refusals are a problem in telephone and personal surveys. Most refusals occur immediately after the introductory remarks of the interviewer.


After they begin, very few interviews are terminated prior to completion.
Likewise the length of the interview has a significant impact. Gender of the interviewer does not appear to affect the refusal rate, but characteristics of the interviewer’s voice do.



Prior notification by letter lowers the refusal rate for telephone surveys.


Likewise, prior notification by telephone increases the cooperation rate to an at-home personal interview survey.



The sponsor of the survey affects telephone response rates with the rate being higher for university and charity sponsors than for commercial sponsors.



The promise of a large monetary incentive ($10) was effective in generating a high response rate to a telephone survey that required respondents to agree to watch a specific television program.



Attempts to gain cooperation for long or complicated interviews occasionally use the foot-in-the-door technique. This technique involves two stages. First, respondents are asked to complete a relatively short, simple questionnaire.


Then, at a later time, they are asked to complete a more complex questionnaire on the same topic.


This technique generally produces at least a small gain in the response rate. However, given the added expense this involves in telephone and personal interviews, concentrating on Ion techniques and calbacks may provide a higher payoff.

Refusal conversion or persuasion has been found to increase the overall response rate by an average of 7 percent.


This involves not accepting a no response to a request for cooperation without malting an additional plea. The additional plea can stress the importance of the respondent's opinions or the brevity of the questionnaire.


It may also involve offering to re contact the individual at a more convenient time finally, the time of day that contact is made appears to influence the refusal rate. Paradoxically, while evening is the optimal time to find respondents at home, it also generates the highest level of refusals.

hello friend,

I am also uploading a white paper which will give more detailed explanation on the Understanding Respondent Motivation.
 

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  • White Paper on Understanding Respondent Motivation.pdf
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