Go Back   ManagementParadise.com | Management & Business Education Learning Platform PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Criteria for Selection of a Survey Method

Discuss Criteria for Selection of a Survey Method within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Criteria for Selection of a Survey Method Amount of Data Closely related to the issue of complexity is the amount ...

Reply

 

Thread Tools Display Modes
Criteria for Selection of a Survey Method
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Criteria for Selection of a Survey Method - September 7th, 2010

Criteria for Selection of a Survey Method



Amount of Data

Closely related to the issue of complexity is the amount of data to be generated by a given questionnaire. The amount of data actually involves two separate issues:


(1) How much time will it take to complete the entire questionnaire?



(2) How much effort is required by the respondent to complete the questionnaire? For example, one open-ended question may take a respondent five minutes to answer, and a 25-item multiple-choice questionnaire may take the same length of time.


  • Moreover, much more effort may go into writing down a five-minute essay than in checking off choices on 25 multiple-choice questions.

  • Personal interviews can, in general, be longer than other types. Social motives play an important role in personal interviews.

  • It would be "impolite" to terminate an interview with someone in a face-to-face situation.




Accuracy Of The Resultant Data
  • The accuracy of data obtained by surveys can be affected b a number of factors, such as interviewer effects, sampling effects, and effects caused by questionnaire design.

  • In this section, we are concerned with errors induced by the survey method itself, particularly responses to sensitive questions and interviewer effects.



Sensitive Questions
  • Personal interviews and to a lesser extent, telephone interviews involve social interaction between the respondent and the interviewer.

  • Therefore, there is concern that the respondent may not answer potentially embarrassing questions or questions with socially desirable responses accurately.

  • Since mail and computer hat they will yield more interviews reduce social interaction, it is often assumed that they will yield more accurate responses.

  • However, research indicates that well-constructed and well-administered questionnaires will generally yield similar results, regardless of the method of administration unless very sensitive topics such as illicit drug use are being investigated.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
The Following User Says Thank You to For This Useful Post:
Re: Criteria for Selection of a Survey Method
Old
 (2 (permalink))
James Cord
jamescord is an unknown quantity at this point
 
jamescord
Management Paradise Guru
 
Status: Offline
Posts: 2,112
Join Date: Mar 2016
Re: Criteria for Selection of a Survey Method - March 2nd, 2016

Quote:
Originally Posted by abhishreshthaa View Post
Criteria for Selection of a Survey Method



Amount of Data

Closely related to the issue of complexity is the amount of data to be generated by a given questionnaire. The amount of data actually involves two separate issues:


(1) How much time will it take to complete the entire questionnaire?



(2) How much effort is required by the respondent to complete the questionnaire? For example, one open-ended question may take a respondent five minutes to answer, and a 25-item multiple-choice questionnaire may take the same length of time.


  • Moreover, much more effort may go into writing down a five-minute essay than in checking off choices on 25 multiple-choice questions.

  • Personal interviews can, in general, be longer than other types. Social motives play an important role in personal interviews.

  • It would be "impolite" to terminate an interview with someone in a face-to-face situation.




Accuracy Of The Resultant Data
  • The accuracy of data obtained by surveys can be affected b a number of factors, such as interviewer effects, sampling effects, and effects caused by questionnaire design.

  • In this section, we are concerned with errors induced by the survey method itself, particularly responses to sensitive questions and interviewer effects.



Sensitive Questions
  • Personal interviews and to a lesser extent, telephone interviews involve social interaction between the respondent and the interviewer.

  • Therefore, there is concern that the respondent may not answer potentially embarrassing questions or questions with socially desirable responses accurately.

  • Since mail and computer hat they will yield more interviews reduce social interaction, it is often assumed that they will yield more accurate responses.

  • However, research indicates that well-constructed and well-administered questionnaires will generally yield similar results, regardless of the method of administration unless very sensitive topics such as illicit drug use are being investigated.
Hey Abhi,

I also got some information on Study Report on Survey Methods and Practices and would like to share it with you and other student's. So please download and check it.
Attached Files
File Type: pdf Study Report on Survey Methods and Practices.pdf (2.50 MB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
criteria, method, selection, survey
Related to Criteria for Selection of a Survey Method
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Selecting the survey method Abhijeet S Marketing Research ( MR ) 1 March 2nd, 2016 04:16 PM
survey method of demand forecast sudershansudan Managerial Economics ( Eco ) 6 August 2nd, 2010 05:15 PM
Seven Addmission Criteria For MBA (Seventh Criteria) navin_c International MBA 0 September 3rd, 2008 12:05 PM
Seven Addmission Criteria For MBA (Sixth Criteria) navin_c International MBA 0 September 3rd, 2008 12:02 PM
A Survey of the Preference for MBA Teaching Method Rohit R Articles !! 0 November 7th, 2006 10:12 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.