Criteria for Selection of a Survey Method

abhishreshthaa

New member
Criteria for Selection of a Survey Method



Amount of Data

Closely related to the issue of complexity is the amount of data to be generated by a given questionnaire. The amount of data actually involves two separate issues:


(1) How much time will it take to complete the entire questionnaire?



(2) How much effort is required by the respondent to complete the questionnaire? For example, one open-ended question may take a respondent five minutes to answer, and a 25-item multiple-choice questionnaire may take the same length of time.



  • Moreover, much more effort may go into writing down a five-minute essay than in checking off choices on 25 multiple-choice questions.

  • Personal interviews can, in general, be longer than other types. Social motives play an important role in personal interviews.

  • It would be "impolite" to terminate an interview with someone in a face-to-face situation.




Accuracy Of The Resultant Data
  • The accuracy of data obtained by surveys can be affected b a number of factors, such as interviewer effects, sampling effects, and effects caused by questionnaire design.

  • In this section, we are concerned with errors induced by the survey method itself, particularly responses to sensitive questions and interviewer effects.



Sensitive Questions

  • Personal interviews and to a lesser extent, telephone interviews involve social interaction between the respondent and the interviewer.

  • Therefore, there is concern that the respondent may not answer potentially embarrassing questions or questions with socially desirable responses accurately.

  • Since mail and computer hat they will yield more interviews reduce social interaction, it is often assumed that they will yield more accurate responses.

  • However, research indicates that well-constructed and well-administered questionnaires will generally yield similar results, regardless of the method of administration unless very sensitive topics such as illicit drug use are being investigated.
 

jamescord

MP Guru
Criteria for Selection of a Survey Method



Amount of Data

Closely related to the issue of complexity is the amount of data to be generated by a given questionnaire. The amount of data actually involves two separate issues:


(1) How much time will it take to complete the entire questionnaire?



(2) How much effort is required by the respondent to complete the questionnaire? For example, one open-ended question may take a respondent five minutes to answer, and a 25-item multiple-choice questionnaire may take the same length of time.



  • Moreover, much more effort may go into writing down a five-minute essay than in checking off choices on 25 multiple-choice questions.

  • Personal interviews can, in general, be longer than other types. Social motives play an important role in personal interviews.

  • It would be "impolite" to terminate an interview with someone in a face-to-face situation.




Accuracy Of The Resultant Data
  • The accuracy of data obtained by surveys can be affected b a number of factors, such as interviewer effects, sampling effects, and effects caused by questionnaire design.

  • In this section, we are concerned with errors induced by the survey method itself, particularly responses to sensitive questions and interviewer effects.



Sensitive Questions

  • Personal interviews and to a lesser extent, telephone interviews involve social interaction between the respondent and the interviewer.

  • Therefore, there is concern that the respondent may not answer potentially embarrassing questions or questions with socially desirable responses accurately.

  • Since mail and computer hat they will yield more interviews reduce social interaction, it is often assumed that they will yield more accurate responses.

  • However, research indicates that well-constructed and well-administered questionnaires will generally yield similar results, regardless of the method of administration unless very sensitive topics such as illicit drug use are being investigated.

Hey Abhi,

I also got some information on Study Report on Survey Methods and Practices and would like to share it with you and other student's. So please download and check it.
 

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