MANAGEMENT INFORMATION SYSTEM

abhishreshthaa

New member
Management information System

  • It Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers.
  • MIS is an ongoing organized set of procedures & methods designed to generate, analyze, store & retrieve information for use in making decisions.


Features


  • Assembling & processing of information

  • Analyzing & storage of data collected

  • Evaluating the data

  • Updating information

  • Introducing modern technology

  • Continuous process

  • MIS operates with speed & accuracy

  • Useful for decision making

  • Future oriented & promote marketing excellence

  • Facilitating effective marketing management

  • Facilitates quick reference


  • Provide information about changing environment.


MIS

  • An on going, organized procedure to generate, analyze disseminate, store and retrieve information for use in making marketing decisions.

  • MIS consists of people, equipment, and procedures use to gather, sort, analyze, evaluate and distribute needed, timely and accurate information for marketing decision makers.

  • Assessing information needs -Objective is to make better & timely marketing decisions.

  • Must consider needs, want of all users . Knowledge of customers & products.

  • Cope with change, competitor’s policies

  • Analyze & respond to marketing environment.

  • Developing Needed Information

  • Internal Record System (Internal Data)

  • Electronic collection of information obtained from data sources within company
  • Source from different departments.

  • Internal reports on orders, sales, prices, costs, inventory levels, receivables, payables etc.


  • The Order to Payment Cycle Begins with placement of order by sales representatives, dealers and customers then sales department makes invoices, out of stock items are back ordered. Items are shipped with bills.

  • Sales Information System - Reports regarding sales levels.

  • Databases, Data Warehousing, Data Mining

  • A set of related data that are organized, stored and updated in a computer. Customer Database, product database, sales database, HR & Finance databases etc.

  • A collection of data from a verity of internal & external resources, compiled by a firm for its own use or for its clients.

  • Advanced statistical and artificial intelligence techniques to identify patterns and to generate meaningful relationship in masses of data that would be unrecognizable to researchers


The Marketing Intelligence System


A Marketing Intelligence System is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment.


Sources of Marketing Intelligence


Sales Force, Intermediaries , Competitors Offerings And Strategies, Customers Advisory Panel,Government & private Data Sources, Customer Feedbacks ,Marketing Information Center ,Media


Marketing Research System - Marketing Research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company


Write MR process

Marketing Decision Support System (MDSS)-

A coordinated collection of datsaa, systems, tools, and techniques with support of Hardware & software to gather & interpret relevant information from business & environment & turning it into a base of marketing action.


Principles of Good MIS


  • It should be unified & centralized

  • Should be decision support system

  • Should quick & accurate in operation

  • Should be economical

  • Should be selective

  • Should provide updated information

  • Flexible

  • Should be future oriented
 

jamescord

MP Guru
Management information System

  • It Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers.
  • MIS is an ongoing organized set of procedures & methods designed to generate, analyze, store & retrieve information for use in making decisions.


Features


  • Assembling & processing of information

  • Analyzing & storage of data collected

  • Evaluating the data

  • Updating information

  • Introducing modern technology

  • Continuous process

  • MIS operates with speed & accuracy

  • Useful for decision making

  • Future oriented & promote marketing excellence

  • Facilitating effective marketing management

  • Facilitates quick reference


  • Provide information about changing environment.


MIS

  • An on going, organized procedure to generate, analyze disseminate, store and retrieve information for use in making marketing decisions.

  • MIS consists of people, equipment, and procedures use to gather, sort, analyze, evaluate and distribute needed, timely and accurate information for marketing decision makers.

  • Assessing information needs -Objective is to make better & timely marketing decisions.

  • Must consider needs, want of all users . Knowledge of customers & products.

  • Cope with change, competitor’s policies

  • Analyze & respond to marketing environment.

  • Developing Needed Information

  • Internal Record System (Internal Data)

  • Electronic collection of information obtained from data sources within company
  • Source from different departments.

  • Internal reports on orders, sales, prices, costs, inventory levels, receivables, payables etc.


  • The Order to Payment Cycle Begins with placement of order by sales representatives, dealers and customers then sales department makes invoices, out of stock items are back ordered. Items are shipped with bills.

  • Sales Information System - Reports regarding sales levels.

  • Databases, Data Warehousing, Data Mining

  • A set of related data that are organized, stored and updated in a computer. Customer Database, product database, sales database, HR & Finance databases etc.

  • A collection of data from a verity of internal & external resources, compiled by a firm for its own use or for its clients.

  • Advanced statistical and artificial intelligence techniques to identify patterns and to generate meaningful relationship in masses of data that would be unrecognizable to researchers


The Marketing Intelligence System


A Marketing Intelligence System is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment.


Sources of Marketing Intelligence


Sales Force, Intermediaries , Competitors Offerings And Strategies, Customers Advisory Panel,Government & private Data Sources, Customer Feedbacks ,Marketing Information Center ,Media


Marketing Research System - Marketing Research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company


Write MR process

Marketing Decision Support System (MDSS)-

A coordinated collection of datsaa, systems, tools, and techniques with support of Hardware & software to gather & interpret relevant information from business & environment & turning it into a base of marketing action.


Principles of Good MIS


  • It should be unified & centralized

  • Should be decision support system

  • Should quick & accurate in operation

  • Should be economical

  • Should be selective

  • Should provide updated information

  • Flexible

  • Should be future oriented

hey friend,

here i am up-loading Overview Of Management Information System, please check below in attachment.
 

Attachments

  • Overview Of Management Information System.pdf
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