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Help me out to develop a questionnaire for rural marketing

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Help me out to develop a questionnaire for rural marketing - October 29th, 2009

Hi! Everyone,
Could any please help me out in developing a questionnaire for my rural marketing disseratation??
Title: 'A study on assessment of market potential of haircare products( Shampoo & Hair Oil) in rural India'

Objectives:
1. To examine the extent of brand awareness of FMCG products in selected rural areas
2. To examine the factors influencing consumers choice of FMCG products in rural market

I need a questionnaire for consumers and one for retailers. I request you to help me out on this.

Thank you very much
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Kalpana Heliya
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Re: Help me out to develop a questionnaire for rural marketing - October 29th, 2009

Quote:
Originally Posted by jucks85 View Post
Hi! Everyone,
Could any please help me out in developing a questionnaire for my rural marketing disseratation??
Title: 'A study on assessment of market potential of haircare products( Shampoo & Hair Oil) in rural India'

Objectives:
1. To examine the extent of brand awareness of FMCG products in selected rural areas
2. To examine the factors influencing consumers choice of FMCG products in rural market

I need a questionnaire for consumers and one for retailers. I request you to help me out on this.

Thank you very much
Hello there..

here uploading the questionnaire for shampoo usage and awareness amongst the consumers in the rural market...hope it helps
Attached Files
File Type: pdf Questionnaire.pdf (445.1 KB, 115 views)


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Kalpana Heliya
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Re: Help me out to develop a questionnaire for rural marketing - June 15th, 2015

Types of Questionnaire

1. Structured questionnaire

2. Unstructured questionnaire

3. Open ended questionnaire

4. Close ended questionnaire

5. Mixed questionnaire

6. Pictorial questionnaire

7. Likert questions
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develop, hair care, hair oil, marketing, questionnaire, questioonaire, rural, rural india, rural marketing, shampoo
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