CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND

roshcrazy

MP Guru
Table of Contents

CANDIDATE'S DECLARATION 4
CERTIFICATE 5
INTRODUCTION 6
HISTORY OF ICE-CREAMS:- 6
THE FROZEN DESSERT PRODUCTS:- 6
ICE CREAM INDUSTRY IN INDIA 7
FUTURE OF ICE CREAM MARKET IN INDIA 8
COMPETITOR’S PROFILE 8
1. Amul:- 8
Kwallity Walls:- 9
Vadilal:- 10
THE STPD OF KOOL CREAMS 10
Segmentation :- 10
Targeting:- 11
Positioning:- 11
THE THREE STAGES IN CONSUMPTION PROCESS OF ICE- CREAM 12
Pre-purchase:- Brand image, Health issues, suitability 12
Purchase:price, Environment, Service 12
Post-purchase:- Quality, Satisfaction, Store experience 12
PRIMARY DATA 13
Primary data to asses the motivation and perception of consumers towards ice cream 13
Analysis:- 13
PACKAGE DESIGN OF KOOL CREAMS 14
SHORT TERM AND LONG TERM MEMORY FACOTRS IN ICE CREAM 15
Kool creams and the process of cognitive learning:- 15
PROMOTIONAL STRATEGIES FOR KOOL CREAMS:- 16
KOOL CREAMS ADDRESSING THE MASLOW`S HIERARCHY:- 16
WHO CAN SAY NO TO AN ICE- CREAM AND HOW KOOL CREAM WILL TAKE CARE OF THOSE- 17
HEALTH CONCIOUS PEOPLE 17
DIABETIC PATIENTS 17
PRICING STRATEGY 17
ADVERTISEMENT OF KOOL CREAMS- 17
PRINT ADVERTISEMENTS 18
SPOKESPERSON FOR KOOL CREAMS:- 20
RECENT DEVELOPMENT IN ICE CREAM:- 20
AFFECT OF THESE DEVELOPMENTS IN KOOL CREAMS:- 21
 

Attachments

  • Consumer-behaviour-Project-on-ice-cream-launching-a-new-brand.doc
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nilesh pal

New member
thanks a lot yar ..........it's very useful for us .................................................
lllllllllllllllllllllllllll
 

kartik

Kartik Raichura
Staff member
there was hardly any anlysis in this project..........its all cut paste from net....total crap

Great, someone finally commenting on how they find the project. Amused that I am, it'd be better if you could elaborate on what exactly is missing in this project and how she should've gone about it!?
 

s_talavdekar

New member
Please email me the Consumer behaviour Project on ice cream, launching a new brand om my below mentioned email ID or else please let me know how to down load it from the web site
 

jamescord

MP Guru
Table of Contents

CANDIDATE'S DECLARATION 4
CERTIFICATE 5
INTRODUCTION 6
HISTORY OF ICE-CREAMS:- 6
THE FROZEN DESSERT PRODUCTS:- 6
ICE CREAM INDUSTRY IN INDIA 7
FUTURE OF ICE CREAM MARKET IN INDIA 8
COMPETITOR’S PROFILE 8
1. Amul:- 8
Kwallity Walls:- 9
Vadilal:- 10
THE STPD OF KOOL CREAMS 10
Segmentation :- 10
Targeting:- 11
Positioning:- 11
THE THREE STAGES IN CONSUMPTION PROCESS OF ICE- CREAM 12
Pre-purchase:- Brand image, Health issues, suitability 12
Purchase:price, Environment, Service 12
Post-purchase:- Quality, Satisfaction, Store experience 12
PRIMARY DATA 13
Primary data to asses the motivation and perception of consumers towards ice cream 13
Analysis:- 13
PACKAGE DESIGN OF KOOL CREAMS 14
SHORT TERM AND LONG TERM MEMORY FACOTRS IN ICE CREAM 15
Kool creams and the process of cognitive learning:- 15
PROMOTIONAL STRATEGIES FOR KOOL CREAMS:- 16
KOOL CREAMS ADDRESSING THE MASLOW`S HIERARCHY:- 16
WHO CAN SAY NO TO AN ICE- CREAM AND HOW KOOL CREAM WILL TAKE CARE OF THOSE- 17
HEALTH CONCIOUS PEOPLE 17
DIABETIC PATIENTS 17
PRICING STRATEGY 17
ADVERTISEMENT OF KOOL CREAMS- 17
PRINT ADVERTISEMENTS 18
SPOKESPERSON FOR KOOL CREAMS:- 20
RECENT DEVELOPMENT IN ICE CREAM:- 20
AFFECT OF THESE DEVELOPMENTS IN KOOL CREAMS:- 21

Hey Rosh,

please check attachment below, there i am sharing Case Study on Branding at the ICE Cream Factory - SIA Glass.
 

Attachments

  • Case Study on Branding at the ICE Cream Factory - SIA Glass.pdf
    2.1 MB · Views: 0
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