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CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND

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CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND
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Roshni Bhatia
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Thumbs up CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - May 22nd, 2009

Table of Contents

CANDIDATE'S DECLARATION 4
CERTIFICATE 5
INTRODUCTION 6
HISTORY OF ICE-CREAMS:- 6
THE FROZEN DESSERT PRODUCTS:- 6
ICE CREAM INDUSTRY IN INDIA 7
FUTURE OF ICE CREAM MARKET IN INDIA 8
COMPETITORíS PROFILE 8
1. Amul:- 8
Kwallity Walls:- 9
Vadilal:- 10
THE STPD OF KOOL CREAMS 10
Segmentation :- 10
Targeting:- 11
Positioning:- 11
THE THREE STAGES IN CONSUMPTION PROCESS OF ICE- CREAM 12
Pre-purchase:- Brand image, Health issues, suitability 12
Purchase:-Price, Environment, Service 12
Post-purchase:- Quality, Satisfaction, Store experience 12
PRIMARY DATA 13
Primary data to asses the motivation and perception of consumers towards ice cream 13
Analysis:- 13
PACKAGE DESIGN OF KOOL CREAMS 14
SHORT TERM AND LONG TERM MEMORY FACOTRS IN ICE CREAM 15
Kool creams and the process of cognitive learning:- 15
PROMOTIONAL STRATEGIES FOR KOOL CREAMS:- 16
KOOL CREAMS ADDRESSING THE MASLOW`S HIERARCHY:- 16
WHO CAN SAY NO TO AN ICE- CREAM AND HOW KOOL CREAM WILL TAKE CARE OF THOSE- 17
HEALTH CONCIOUS PEOPLE 17
DIABETIC PATIENTS 17
PRICING STRATEGY 17
ADVERTISEMENT OF KOOL CREAMS- 17
PRINT ADVERTISEMENTS 18
SPOKESPERSON FOR KOOL CREAMS:- 20
RECENT DEVELOPMENT IN ICE CREAM:- 20
AFFECT OF THESE DEVELOPMENTS IN KOOL CREAMS:- 21
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND
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Nil Pal
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - May 22nd, 2009

thanks a lot yar ..........it's very useful for us .................................................
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Thumbs up Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - June 9th, 2009

really useful webpage. .. i love ice-cream
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - July 10th, 2009

good report, new angle of thought. i'm in process of launching one.. good help
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - July 28th, 2009

thanx a lottttttttt................i think it may help me...............
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - August 6th, 2009

thank you very much it will help me lot in my project
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Amit Sehgal
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - August 8th, 2009

there was hardly any anlysis in this project..........its all cut paste from net....total crap
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Kartik Raichura
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - August 8th, 2009

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Originally Posted by amit sehgal View Post
there was hardly any anlysis in this project..........its all cut paste from net....total crap
Great, someone finally commenting on how they find the project. Amused that I am, it'd be better if you could elaborate on what exactly is missing in this project and how she should've gone about it!?


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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - September 21st, 2009

thx for d report buddy .......... this is a grt help on ur part for my project.....
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND - September 29th, 2009

how to download projectsss... can any1 help
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