CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND
CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND
This is a discussion on CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Table of Contents
CANDIDATE'S DECLARATION 4
CERTIFICATE 5
INTRODUCTION 6
HISTORY OF ICE-CREAMS:- 6
THE FROZEN DESSERT PRODUCTS:- 6
ICE ...
CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND -
May 22nd, 2009
Table of Contents
CANDIDATE'S DECLARATION 4
CERTIFICATE 5
INTRODUCTION 6
HISTORY OF ICE-CREAMS:- 6
THE FROZEN DESSERT PRODUCTS:- 6
ICE CREAM INDUSTRY IN INDIA 7
FUTURE OF ICE CREAM MARKET IN INDIA 8
COMPETITOR’S PROFILE 8
1. Amul:- 8
Kwallity Walls:- 9
Vadilal:- 10
THE STPD OF KOOL CREAMS 10
Segmentation :- 10
Targeting:- 11
Positioning:- 11
THE THREE STAGES IN CONSUMPTION PROCESS OF ICE- CREAM 12
Pre-purchase:- Brand image, Health issues, suitability 12
Purchase:-Price, Environment, Service 12
Post-purchase:- Quality, Satisfaction, Store experience 12
PRIMARY DATA 13
Primary data to asses the motivation and perception of consumers towards ice cream 13
Analysis:- 13
PACKAGE DESIGN OF KOOL CREAMS 14
SHORT TERM AND LONG TERM MEMORY FACOTRS IN ICE CREAM 15
Kool creams and the process of cognitive learning:- 15
PROMOTIONAL STRATEGIES FOR KOOL CREAMS:- 16
KOOL CREAMS ADDRESSING THE MASLOW`S HIERARCHY:- 16
WHO CAN SAY NO TO AN ICE- CREAM AND HOW KOOL CREAM WILL TAKE CARE OF THOSE- 17
HEALTH CONCIOUS PEOPLE 17
DIABETIC PATIENTS 17
PRICING STRATEGY 17
ADVERTISEMENT OF KOOL CREAMS- 17
PRINT ADVERTISEMENTS 18
SPOKESPERSON FOR KOOL CREAMS:- 20
RECENT DEVELOPMENT IN ICE CREAM:- 20
AFFECT OF THESE DEVELOPMENTS IN KOOL CREAMS:- 21
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Re: CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND -
August 8th, 2009
Quote:
Originally Posted by amit sehgal
there was hardly any anlysis in this project..........its all cut paste from net....total crap
Great, someone finally commenting on how they find the project. Amused that I am, it'd be better if you could elaborate on what exactly is missing in this project and how she should've gone about it!?
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CONSUMER BEHAVIOR PROJECT ON ICE CREAM LAUNCHING A NEW BRAND -
May 22nd, 2009
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