Kalpana Heliya
Par 100 posts (V.I.P)
Brands position and Reposition themselves frequently to sustain the Brand Identity,to be the repertoire of the customers,enhance Brand Equity and for many other reasons....
Here's an classic example of Brand Repositioning at Dabur India Ltd. in the year 2001.(A transformation of conventioning recognized as a pharma company to building one of the Leading FMCG firms of India).
Have done a presentation and a Project on this topic. Will definately forward the material if someone requires it.
Njoy Reading!!:SugarwareZ-167:
Here's an classic example of Brand Repositioning at Dabur India Ltd. in the year 2001.(A transformation of conventioning recognized as a pharma company to building one of the Leading FMCG firms of India).
Have done a presentation and a Project on this topic. Will definately forward the material if someone requires it.
Njoy Reading!!:SugarwareZ-167: