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Originally Posted by kevintyagi Great job! We ought to have more such case studies to help students understand how theoretical constructs in Consumer Behaviour could be effectively used in today's savagely competitive marketing landscape. i wish there were more stuff on the FMCG sector. |
there dear kevintyagi,
please read this doc posted by a member here:
CONSUMER BUYING BEHAVIOR: A STUDY towards P&G FMCG PRODUCTS IN BULDHANA DISTRICT
hope to hear on other topics soon.
Regards,
Kalpana Heliya
MP Team