Table of contents
Executive Summary .................................................. ................. 2
Developing a plan & setting objectives for Retention ............... 2
Developing a plan & setting objectives for Acquisition ............ 3
Questionnaires & Surveys .................................................. ....... 4
Press Release ....... .................................................. ................... 4
Event Invitations / RSVP .................................................. ......... 4
Email Marketing Planner – Working Example ......................... 5
Conclusion ........... .................................................. ................... 6
eMailCampaigner - Helping with your strategy & planning ..... 6
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