yogin
MP Guru
Ta b l e o f C o n t e n t s
Abstract .............................................................................................. 3
Introduction ....................................................................................... 5
Chapter 1: Marketing Strategies that
Build Customer Commitment and Loyalty........................................ 7
Chapter 2: Foundations of
Relationship Marketing Strategy ...................................................... 11
Chapter 3: Exploratory Study
of Consumer Preference Towards Common
Relationship Marketing Tactics........................................................ 15
Chapter 4: Technology Requirements
for Relationship Marketing .............................................................. 21
Works Cited...................................................................................... 25
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Abstract .............................................................................................. 3
Introduction ....................................................................................... 5
Chapter 1: Marketing Strategies that
Build Customer Commitment and Loyalty........................................ 7
Chapter 2: Foundations of
Relationship Marketing Strategy ...................................................... 11
Chapter 3: Exploratory Study
of Consumer Preference Towards Common
Relationship Marketing Tactics........................................................ 15
Chapter 4: Technology Requirements
for Relationship Marketing .............................................................. 21
Works Cited...................................................................................... 25
RapidShare: Easy Filehosting
Download frm the above link.............tc