Brand Audit- Hindustan Times VS Times Of IndiaThis is a discussion on Brand Audit- Hindustan Times VS Times Of India within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Hi!
This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan.
Contents:-
Physical attributes:
What people, places and colors associate with the ...  | | | | | | Trainee Manager Institute: Amity
Status: Offline Posts: 20 Management Paradise Rupees.: 3,217 Join Date: Apr 2008 |  Brand Audit- Hindustan Times VS Times Of India -
August 13th, 2008
Hi!
This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan.
Contents:-
Physical attributes:
What people, places and colors associate with the brand.?
Symbols:
What does the brand symbolize?
Related Brands:
What sort of brands does it relate to, how much efficacy does the communication has in brand building ?
Brand personality:
So, if the brand had a mood, what would it be? What exactly is the brand to a user?
Emotional associations:
What feeling does the brand evoke and how much has it been able to move beyond the functional benefits into the consumer’s life
Tushar Narula
Email:-tushn@rediffmail.com | | |  | | The Following 4 Users Say Thank You to tush.533 For This Useful Post: | | | MBA Help | | RAM Your Friendly Helper
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Status: Offline Posts: 3,702 Management Paradise Rupees.: 106,981 Join Date: Nov 2004 Location: Mumbai Age: 24 | Re: Brand Audit- Hindustan Times VS Times Of India -
August 13th, 2008
The sad part about this pdf is most pages are point blank.
Maybe its intentional to strip confidential content.. or maybe its a mistake, the outcome is an audience who is missing on a great piece of research !!
Please re-upload full doc.
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Status: Offline Posts: 20 Management Paradise Rupees.: 3,217 Join Date: Apr 2008 | Re: Brand Audit- Hindustan Times VS Times Of India -
August 13th, 2008
Hi!
there is no prob.. with PDF file.may be u need to have 7.0 version | | | | | | | | Founder, Management Paradise. Institute: Welingkar Institute of Management Development and Research
Status: Offline Posts: 3,702 Management Paradise Rupees.: 106,981 Join Date: Nov 2004 Location: Mumbai Age: 24 | Re: Brand Audit- Hindustan Times VS Times Of India -
August 13th, 2008
works perfectly fine with the updated version of acrobat / pdf complete.
thanks for the heads up.
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Last edited by kartik; August 14th, 2008 at 03:46 AM..
| | | | | | | | Trainee Manager Institute: SMU
Status: Offline Posts: 52 Management Paradise Rupees.: 875 Join Date: Dec 2008 | Re: Brand Audit- Hindustan Times VS Times Of India -
December 10th, 2008
good.thank you................................. | | | | | | | | Trainee Manager Institute: SMU
Status: Offline Posts: 52 Management Paradise Rupees.: 875 Join Date: Dec 2008 | Re: Brand Audit- Hindustan Times VS Times Of India -
December 10th, 2008
thank you................................. nice post | | | | | | | | Trainee Manager Institute: ssimt
Status: Offline Posts: 9 Management Paradise Rupees.: 132 Join Date: Feb 2008 | Re: Brand Audit- Hindustan Times VS Times Of India -
February 19th, 2009
thanks 4 d project...how can i upload it?? | | | | | | | | Trainee Manager Institute: LUMBA
Status: Offline Posts: 3 Management Paradise Rupees.: 455 Join Date: Mar 2009 | Re: Brand Audit- Hindustan Times VS Times Of India -
March 26th, 2009
hi
i m not able to download the file so can you please help me? | | | | | | | | Trainee Manager Institute: DSC
Status: Offline Posts: 2 Management Paradise Rupees.: 329 Join Date: Sep 2009 | Re: Brand Audit- Hindustan Times VS Times Of India -
September 1st, 2009
Can anybody help me download this pdf... thanks | | | | | | | | Trainee Manager Institute: DSC
Status: Offline Posts: 2 Management Paradise Rupees.: 329 Join Date: Sep 2009 | Re: Brand Audit- Hindustan Times VS Times Of India -
September 1st, 2009
would be a great case study for all manager and students | | | |
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