[Ebbok] Marketing Management - Philip Kotler & Kevin Lane Keller

skyhew

Marketing Management
Author: Philip Kotler, Kevin Lane Keller
Date: January 1, 2006
ISBN: 0131457578 / 978-01314575
Pages: 816
Language: English
Publisher: Prentice Hall; 12 edition
Category: Business

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

Personally uploaded due to my university use this as main text book for MBA.

Code:

External Download Link1:
http://rapidshare.com/files/132978474/USM.ADW618.MARKETING_MANAGEMENT.12th.edition.-.Philip.Kotler.and.Kevin.Lane.Keller.zip

External Download Link2:
http://www.megaupload.com/?d=CT2462GK

Hope this help...

skyhew

Hmm... is almost 100MB. But is good to have a electronic format!
I have actually bought this book...

Fyza

well hello there..i was looking for this book and got it here!thanks alot for sharing it...its goin to be very much useful in making notes for my studies and exams!