Brand Building & Segmentation - Titan Industries

[projects4mp]

Introduction :

In 4 continents, 40 countries and 1500 cities around the world, there is a new brand to reckon – “ Titan “, the new world watch.
Established in 1987, titan is a part of the $8 billion Tata group, a diversified business conglomerate with interest in automobiles, steel, information technology, telecommunications, energy, chemicals, hotels, consumer products and tea.
In a short span of 13 years, Titan has clocked global sales of over 38 million watches and emerged as a world’s 6th largest manufacturer brand with sales last year touching 6 million watches. Currently Titan enjoys a nearly 40% share of the domestic quartz market (more tan three times the size of its nearest competitor) and close to a 50% share among the nationally recognized brands. Titan represents a unique blend of high-end Japanese technology, legendary European design and renowned Indian craftsmanship. It is a product of an extraordinary cooperation between designers, toolmakers and marketers continents.
The Titan watch plant is a US $70 million state of the art integrated facility, set in 40000 square meters of floor space, and employs over 2500 professionals.
A fierce commitment to excellence coupled with some of the most sophisticated manufacturing technologies in the world helps Titan deliver world class products in an incredible variety of designs and styles. Every Titan is powered by robust movement, tried and tested in the hot and humid conditions of Asia and sold with confidence of a unique one year guarantee and an unmatched two year guarantee on the watch.
Titans renowned design skills have helped create an exclusive range of jewellery watches…”TANISHQ”. In India, 35 world-class boutiques exclusively sell Tanishq brand jewellery made by Titan. Product styling, which is truly contemporary matched by superior finish and assured caratage, have helped tanishq establish a leadership position.
Offices in London, Dubai and Singapore and a significant distribution and service base in Europe, Africa, the Middle East, Asia and the Australian drives the company’s business across four continent and forty countries.
It is watches; however that have been Titan’s mainstay and that are perhaps singularly responsible for building Titan industries in to a professionally recognized corporate leader. Titan has been consistently ranked as India’s leading consumer durables marketing company for the past seven year’s (1993-99) by the countries leading advertising and marketing publication A&M.
Between the years 1994 and 1998, it was also ranked in Asia’s top 200 companies and India’s top 10 by “The Far Eastern Economic Review”. Finally, and perhaps most importantly, the readers of the Economic Times also recently voted Titan India’s most admired brand.

[roshcrazy]

uploading 1 more project on watch industry n titan....njoy!

[Ruchir]

yup.... nice work dear..... keep it up......

[premtiwaris]

Good work Thank you.........................

[bharatb807]

hey guys ... want a brand evolution of TITAN thingy
pl help me out ... want it badly ...

[nagashree224]

hi,,,
very useful post... and could u help me out about the details of catchment research..( how to start with the project..?)

[gejocv]

Hi all any ppt on Titan Industries Brand portfolio management

[ramvilas123]

is this still available? I have been looking around but can't seem to find download?

[yuvraj7585]

Introduction :

In 4 continents, 40 countries and 1500 cities around the world, there is a new brand to reckon – “ Titan “, the new world watch.
Established in 1987, titan is a part of the $8 billion Tata group, a diversified business conglomerate with interest in automobiles, steel, information technology, telecommunications, energy, chemicals, hotels, consumer products and tea.
In a short span of 13 years, Titan has clocked global sales of over 38 million watches and emerged as a world’s 6th largest manufacturer brand with sales last year touching 6 million watches. Currently Titan enjoys a nearly 40% share of the domestic quartz market (more tan three times the size of its nearest competitor) and close to a 50% share among the nationally recognized brands. Titan represents a unique blend of high-end Japanese technology, legendary European design and renowned Indian craftsmanship. It is a product of an extraordinary cooperation between designers, toolmakers and marketers continents.
The Titan watch plant is a US $70 million state of the art integrated facility, set in 40000 square meters of floor space, and employs over 2500 professionals.
A fierce commitment to excellence coupled with some of the most sophisticated manufacturing technologies in the world helps Titan deliver world class products in an incredible variety of designs and styles. Every Titan is powered by robust movement, tried and tested in the hot and humid conditions of Asia and sold with confidence of a unique one year guarantee and an unmatched two year guarantee on the watch.
Titans renowned design skills have helped create an exclusive range of jewellery watches…”TANISHQ”. In India, 35 world-class boutiques exclusively sell Tanishq brand jewellery made by Titan. Product styling, which is truly contemporary matched by superior finish and assured caratage, have helped tanishq establish a leadership position.
Offices in London, Dubai and Singapore and a significant distribution and service base in Europe, Africa, the Middle East, Asia and the Australian drives the company’s business across four continent and forty countries.
It is watches; however that have been Titan’s mainstay and that are perhaps singularly responsible for building Titan industries in to a professionally recognized corporate leader. Titan has been consistently ranked as India’s leading consumer durables marketing company for the past seven year’s (1993-99) by the countries leading advertising and marketing publication A&M.
Between the years 1994 and 1998, it was also ranked in Asia’s top 200 companies and India’s top 10 by “The Far Eastern Economic Review”. Finally, and perhaps most importantly, the readers of the Economic Times also recently voted Titan India’s most admired brand.

[yuvraj7585]

Introduction

Titan Industries Ltd (TIL), one of the leading manufacturers of watches in the world, was incorporated in 1986 and launched its first watch model in 1987. A joint venture between the Tata group and the Tamil Nadu Industrial development Corporation (TIDCO), it is the undisputed leader in India with a market share of 58% in the organized domestic market.