Brand Personality of Saffola with Ganguly as AmbassadorThis is a discussion on Brand Personality of Saffola with Ganguly as Ambassador within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; EXECUTIVE SUMMARY
In today’s fast life people hardly have time to sit down at ease and have a hearty breakfast, ...  | | | | | Trainee Manager Institute: i,mp
Status: Offline Posts: 75 Management Paradise Rupees.: 11,334 Join Date: Jun 2008 | Brand Personality of Saffola with Ganguly as Ambassador -
June 15th, 2008
EXECUTIVE SUMMARY
In today’s fast life people hardly have time to sit down at ease and have a hearty breakfast, lunch or dinner leading to various diseases. Heart disease is one of the most dreaded diseases due to improper diet habit. Fortunately people in India especially the urban class consumers have started realizing this fact and have become very careful in what they intake including the cooking oil. This project is about one such brand called Saffola which is claimed to be Heart Friendly oil and prevent heart disease.
Saffola is a thirty five-year-old brand. The project has two phases. First phase is about studying the consumer perception of the brand Saffola. Second phase is about finding out whether Saurav Ganguly would be the right person to endorse the brand Saffola.
Apart the ones mentioned above, the additional research objectives were to find out to whom consumer feels the product is most suited to and who makes the buying decision of cooking oil at home.
The research is carried out by selecting samples of housewives and working mothers of households between Borivali and Andheri. The samples are selected by convenient sampling. The criteria for selecting the respondents are that the respondent should have heard about Saffola and Saurav Ganguly. The survey is carried out with the help of questionnaires. Analysis is done through statistical software SPSS version 10. | | |  | | MBA Help | | RAM Your Friendly Helper
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Status: Offline Posts: 14 Management Paradise Rupees.: -1,722 Join Date: May 2006 | Re: Brand Personality of Saffola with Ganguly as Ambassador -
September 25th, 2008
xcelllent job !!!!!!! i wud like to tell u that this was a very gud project...... understanding how a celeb can help a product is very important in 2days celeb advtg !!! | | | | | | | | Trainee Manager Institute: IIM
Status: Offline Posts: 1 Management Paradise Rupees.: 227 Join Date: Apr 2009 | Re: Brand Personality of Saffola with Ganguly as Ambassador -
April 9th, 2009
It will be interesting to see how Future brand took the lead over Saffola brand, which was enjoying the leading position becuase of its brand personality. | | | | | | | | Trainee Manager Institute: sss
Status: Offline Posts: 1 Management Paradise Rupees.: 222 Join Date: May 2009 | Re: Brand Personality of Saffola with Ganguly as Ambassador -
May 14th, 2009
good research keep posting. analysis part can be elaborated more. | | | | | | | | Trainee Manager Institute: dav
Status: Offline Posts: 4 Management Paradise Rupees.: -296 Join Date: Jan 2008 | Re: Brand Personality of Saffola with Ganguly as Ambassador -
August 8th, 2009
GOOD WORK.............................................. .................................................. . | | | |
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