roshcrazy

MP Guru
notes of IM...very useful......
-asean challenges
-assessing intl. mkts
-competitive advt. of nations
-concept of mktg
-fdi
 

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  • Assesing International Markets.ppt
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  • Competitive Advantage of Nations.ppt
    70.5 KB · Views: 396
  • Concept of marketing.ppt
    39.5 KB · Views: 393
  • FDI.doc
    26.5 KB · Views: 336
  • ASEAN Challenges.ppt
    43.5 KB · Views: 389
Last edited:

roshcrazy

MP Guru
more notes...
-global mktg
-global monetary systems
-global segmentation
-ib=pb[intl. business]
 

Attachments

  • Global Marketing.ppt
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  • global monetary systems.ppt
    36.5 KB · Views: 235
  • Global Segmentation.ppt
    150 KB · Views: 284
  • I B -PB.ppt
    238 KB · Views: 294
Last edited:

roshcrazy

MP Guru
sum more......
-IMF and world bank
-integrate mktg. communications
-integrated world markets
-intl. mktg mix
 

Attachments

  • Integrated world markets.ppt
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  • International marketing mix.ppt
    119.5 KB · Views: 295
  • Integrate Marketing Communications.ppt
    145.5 KB · Views: 246
Last edited:

roshcrazy

MP Guru
sum more notes....
-intl. mktg
-introduction
-mktg environment
-mktg research:global markets
 

Attachments

  • International_Marketing[1].ppt
    665.5 KB · Views: 324
  • Introduction.doc
    154.5 KB · Views: 225
  • Marketing Environment.ppt
    1.6 MB · Views: 345
  • Marketing Research Global Markets.ppt
    156.5 KB · Views: 260
Last edited:

roshcrazy

MP Guru
n here r sum more.....
-pricing intl. mrkts
-principles of mktg
-transfer pricing
-transnationals
 

Attachments

  • Pricing Internationa l Markets.ppt
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  • Principles of marketing.ppt
    537.5 KB · Views: 230
  • Transfer Pricing.doc
    41 KB · Views: 208
  • Transnationals.doc
    28.5 KB · Views: 178
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deepak0wadhwa1

New member
international mkting notes
mediumtomedium.Companiesaremovingfromthecommissionsystemtoa
rewardbyresultssystem,whichdetailsremunerationtermsattheoutset.If
salesrise,theagencyshouldberewardedaccordingly.Thismethodofsharing
inthegainsorlossesofprofitsgeneratedbytheadvertisingisgainingin
popularityanditmaybecomethestandard.Servicesprovidedbyadvertising
agenciesalsovarygreatlybutfewforeignagenciesofferthefullservicesfound
inU.S.agencies.
Evenasophisticatedbusinessfunctionsuchasadvertisingmayfinditis
involvedinuniquepractices.Insomepartsoftheworld,advertisersoftenpay
forthepromotionwiththeproductadvertisedratherthanwithcash.Kickbacks
onagencycommissionsareprevalentinsomepartsoftheworldandaccountin
partforthelowprofitabilityofinternationaladvertisingagencies.InMexico,
India,andGreece,theadvertiserreturnshalfthemediacommissionstothe
agencies.Inmanyofthedevelopingcountries,long-termcreditisusedto
attractclients.
Theglobalfirmwithbranchesand/orjointventureswithlocalfirms
dominateadvertisingglobally.Overthelasttwodecadesmostofthemajorad
agenciesintheUnitedStates,theU.K.,andJapanhaveexpandedgloballyand
caneasilyrepresentaglobalcompanyalmostanywhereintheworld.Thetop
agencyintheworldin1995and1996wasaJapanesefirm,Dentsu,Inc.,
followedbytheU.S.firmMcCann-EricksonWorldwide.IfyouvisittheWeb
siteofsomeoftheseagenciesyouwillseehowextensivetheirrangeis.These
companiesrepresenttheconsolidationofadvertisingagenciesthathasbeen
 

ratnesh73

New member
Hi guys pls. find attached my project on customer relationship management
 

Attachments

  • Customer relationships are now at the forefront of business.doc
    69.5 KB · Views: 39
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