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Discuss international mktg notes[ppt form] within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; YOURS PPT ARE GREAT ONE AND INCLUDE ALL NECESSARY INFORMATION....THANKS Advertisements...
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Re: international mktg notes[ppt form] -
April 10th, 2009
international mkting notes mediumtomedium.Companiesaremovingfromthecommission systemtoa rewardbyresultssystem,whichdetailsremunerationterm sattheoutset.If salesrise,theagencyshouldberewardedaccordingly.Thi smethodofsharing inthegainsorlossesofprofitsgeneratedbytheadvertisi ngisgainingin popularityanditmaybecomethestandard.Servicesprovid edbyadvertising agenciesalsovarygreatlybutfewforeignagenciesoffert hefullservicesfound inU.S.agencies. Evenasophisticatedbusinessfunctionsuchasadvertisin gmayfinditis involvedinuniquepractices.Insomepartsoftheworld,ad vertisersoftenpay forthepromotionwiththeproductadvertisedratherthanw ithcash.Kickbacks onagencycommissionsareprevalentinsomepartsofthewor ldandaccountin partforthelowprofitabilityofinternationaladvertisi ngagencies.InMexico, India,andGreece,theadvertiserreturnshalfthemediaco mmissionstothe agencies.Inmanyofthedevelopingcountries,long-termcreditisusedto attractclients. Theglobalfirmwithbranchesand/orjointventureswithlocalfirms dominateadvertisingglobally.Overthelasttwodecadesm ostofthemajorad agenciesintheUnitedStates,theU.K.,andJapanhaveexpa ndedgloballyand caneasilyrepresentaglobalcompanyalmostanywhereinth eworld.Thetop agencyintheworldin1995and1996wasaJapanesefirm,Dent su,Inc., followedbytheU.S.firmMcCann-EricksonWorldwide.IfyouvisittheWeb siteofsomeoftheseagenciesyouwillseehowextensivethe irrangeis.These companiesrepresenttheconsolidationofadvertisingage nciesthathasbeen | |
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Re: international mktg notes[ppt form] -
October 6th, 2009
It was truly a very helpful post......thanks a lot guys for such a wonderful compilation.........Cheers!!!!!!!! | |
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form, international, international marketing, marketing notes, marketing-management, mktg, notesppt |
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