How is rural marketing different from urban markets?

sunandaC

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How is rural marketing different from urban markets?

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sunandaC

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RURAL MARKETING

Presentation on Dabur Lal Dant Manjan
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This question sounds like, is there is a difference between east and west? Well, both are different at an immense rate. In rural area the word of mouth publicity give more importance than the advertisement in TV. In urban areas too, the word of mouth is essential but not that much. However, the situation is going to turn upside down because there is an increase in demand from the rural areas for products. Rural areas in the upcoming decades will overshadow urban markets.
 
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