ITC rural marketing in india Case Study

sunandaC

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ITC rural marketing in india Case Study
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sunandaC

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Unilever in India case study of rural marketing
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Rural marketing is in full swing and the companies know that this is the best time to induce consumer from rural marketing. Rural areas are the avid consumers but due to shortage of the product they fail to avail the advantage. Rural areas are the unheard part which is needed to be explored and this is the perfect time to explore the market.Rural marketing includes word of mouth publicity efficient and effective because they trust the wording of the people more than that of advertising or PR.
 
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