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Product Range of Bath & Body Works

Product Range of Bath & Body Works

Discuss Product Range of Bath & Body Works within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Bath & Body Works, LLC, is an American retail store under the Limited Brands umbrella. It was founded in 1990 ...

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Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
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Join Date: Dec 2010
Location: Bangalore, Karnataka
Product Range of Bath & Body Works - June 10th, 2011

Bath & Body Works, LLC, is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States and Canada.[1] It specializes in lotions, bath items, personal care items, and home fragrances.
The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement.[2] Net sales as of January 28, 2006, were US$2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.
In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.[3][4]
In January 2009, they introduced the new packaging for the Signature Collection. The labels have also changed for the Signature Collection bodycare products, as well as the Slatkin & Co. and Bath and Body Works Signature home fragrance scents, including plug-in Wallflowers, Scentports, candles, room sprays and fragrance oils. They have also begun offering shipping to Canada. Bath and Body Works operates more than 1,600 stores.[5]
In October 2010 they opened their first stores outside of North America in Kuwait, by the franchise giant M.H. Alshaya. They plan to expand and open more stores in the Middle East soon.

For the BodyView All
Bath & Shower Lip Lotions & Creams Accessories Personal Fragrance Men's Anti-Bacterial & Soaps Travel Face Care Gifts Aromatherapy Classics Spa & Treatments
For the HomeView All
Candles
Wallflowers
Home Fragrance
Gifts
Classics


Top FragrancesView All
Beachside Coconut Pineapple Mango Cilantro Caribbean Escape Country Chic Moonlight Path Cherry Blossom Eucalyptus Spearmint Sea Island Cotton Coconut Lime Verbena Fresh Picked Collection Sweet Pea Coconut Mango Into the Wild Twilight Woods Coconut Passionfruit Japanese Cherry Blossom Warm Vanilla Sugar


Top BrandsView All
Bath & Body Works Signature Collection Aromatherapy Liplicious Slatkin & Co. Patricia Wexler M.D. Bath & Body Works® Accessories Anti-Bacterial True Blue® Spa Victoria's Secret PINK® Bath & Body Works Classics C.O. Bigelow® Breathe
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