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Netra Shetty
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Product Range of 4Kids Entertainment - May 18th, 2011

4Kids Entertainment (commonly known as 4Kids) is an American film and television production company currently operating under bankruptcy protection. It is known for English-dubbing Japanese anime and specializing in the acquisition, production and licensing of children's entertainment around the United States. The first anime that 4Kids dubbed was the first eight seasons of Pokémon that aired on Kids' WB! in the United States. The company is most well-known for its range of television licenses, which has included the multi-billion dollar Pokémon and Yu-Gi-Oh! Japanese anime franchises. They also ran two program blocks: The CW4Kids on The CW and 4Kids TV stations, both aimed at children.[1] As of December 27, 2008, the 4KidsTV block ended on Fox Network, leaving 4Kids to only broadcast The CW4Kids.
4Kids Entertainment has its world headquarters on Sixth Avenue in New York City, its subsidiary, 4Kids Productions, has its headquarters in a separate building in Manhattan.[2] The New York Stock Exchange delisted 4Kids (NYSE: KDE) on June 1, 2010.[3] As of April 6, 2011, it has filed for Chapter 11 bankruptcy following a lawsuit concerning the Yu-Gi-Oh! franchise.
“WordWorld,” the innovative animated television series
which empowers preschoolers to read, was honored Saturday evening by the National Academy
of Television Arts & Sciences (NATAS) with two Emmy® Awards at its 36
Annual Daytime
Entertainment Emmy® Award event in Los Angeles.
The series, which airs Monday through Friday on PBS Kids, was named Outstanding
Children’s Animated Program as well being honored for Outstanding Writing in
This is the second consecutive year that NATAS members have honored “WordWorld.”
In the 2007-08 season, the show was awarded its first Emmy Award for Outstanding
Achievement in Main Title Design.
“We are bursting with pride for executive producer and co-creator Don Moody and head
writer and co-creator Jacqueline Moody as well as all our ‘WordWorld’ colleagues,” said
Al Kahn, Chairman and CEO, 4Kids Entertainment, which serves as global licensing
agent for the property.
New episodes of the PBS Kids series begin airing on September 7
Honorees of the two 2008-09 Emmy Awards for “WordWorld”:
Outstanding Children’s Animated Program
Outstanding Writing in Animation
- TOM K. MASON, WRITER Praised by critics, educators and parents alike, the multimedia preschool property playfully brings
words to life through an innovative methodology that embeds words into the objects they
represent, resulting in easier word recognition for children. The groundbreaking series
incorporates television, learning products and interactive resources to encourage literacy in
children. 4Kids will leverage WordWorld’s powerful combination of educational and play value
to build a licensing program across a variety of product categories that highlights the property’s
unique focus on word play for preschoolers.
Since its launch on PBS KIDS in July 2007, WordWorld has earned accolades from both critics
and consumers. The series has earned three Emmy Awards, a Parent’s Choice Gold Award, and
has received glowing reviews by critics including an “A-“ by Entertainment Weekly, which
credited it with demonstrating that “television can still be a valuable learning tool.” Airing in
over 97% of the U.S., WordWorld introduces viewers to a word-rich world populated by
hundreds of lively, fun-loving WordFriends, characters and things that are created by the letters
that represent them. WordWorld is partially funded by the U.S. Department of Education as part
of the “Ready to Learn” literacy initiative and has been proven by third party testing to improve
early literacy skills
4Kids Entertainment International Limited is a wholly owned subsidiary of 4Kids Entertainment, Inc, which is headquartered in New York City, with regional offices for its trading card business in San Diego, California. 4Kids Entertainment, Inc. (NYSE: KDE) is a global organisation devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

The 4Kids Group of companies produce animated television series and films, distribute 4Kids’ produced or licensed animated television series for international markets, license merchandising rights worldwide to 4Kids’ owned or represented properties, operate websites to support 4Kids’ owned or represented properties, and produce and market collectible trading card games.

Chaotic Trading Card GameThe brand that brought technology to trading cards and created a new play pattern for 21st Century kidsChaoticTM, the brand that brought technology to trading cards, is becoming one of the most successful new kids’ brands. This next generation trading card game, that can be played in person or online (at www.ChaoticGame.com), is #3 in the US and the #1 best-selling trading card in Canada.
Dinosaur KingTM This action adventure series chronicles the adventures of the “D Team” who search the world for dinosaur cards that have the power to bring dinosaurs back to life. With a fantastic range of dinosaur figures and roleplay items and a collectable Trading Card Game available, Dinosaur King’s popularity is set to soar.
Yu-Gi-Oh!The global Yu-Gi-Oh! phenomenon continues to captivate more than 6 million boys who collect and play the trading card game. The brand has generated nearly $5 billion dollars in worldwide retail sales and sold over 16 billion trading cards, 17 million video games and over 4.5 million home videos.www.4kids.tv/show/yu-gi-oh
WordWorldTMPraised by critics, educators and parents alike, WordWorld, the multimedia preschool property playfully brings words to life through an innovative methodology that embeds words into the objects they represent, resulting in easier word recognition for children. The groundbreaking series incorporates television, learning products and interactive resources to encourage literacy in children. www.wordworld.com

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