Discuss Product Range of Tesco within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; ...
| ||Thread Tools||Display Modes|
Product Range of Tesco
Product Range of Tesco - May 18th, 2011
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues (after Wal-Mart and Carrefour) and the second-largest measured by profits (after Wal-Mart). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand.
The company was founded by Jack Cohen in 1919 and opened its first store in 1929 in Burnt Oak, Edgware, Middlesex. The Tesco name first appeared after Cohen purchased a shipment of tea from T.E. Stockwell and combined those initials with the first two letters of his surname. Originally a UK-focused grocery retailer, Tesco has diversified both geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services; DVD rental; and music downloads.
Tesco is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
roduct Choice is increasing
Choice is not just about deciding where to shop, but also about having a choice of different products when you get there, and the right information to help chose between them. Many of our stores stock over 40,000 product lines. Even our little neighbourhood ‘Express’ stores stock a choice of well over 2,000 lines.
Individual customers tell us they value being able to buy from a wide range; their favourite brands, regional produce, international cuisine, organic and healthy options to name but a few. And customers' demands are changing as lifestyles change. Innovation is therefore essential if we are to keep pace with our customers’ needs. We introduced around 8,000 new product lines last year to help do this. Here are just a few examples of the diversity of choice available through Tesco’s food ranges:
400 ‘Healthy Living’ products. Many customers look to Tesco to help them live more healthily. We try to do this through dedicated ranges, through better information on products, and advice in store and online. The ‘Healthy Living’ range originally launched in 1985 now contains over 400 products which are low in fat and sodium.
150 ‘Free From’ products. The feedback from one customer whose son had severe food intolerances led to the development of the ‘Free From’ range which was launched in 2002. The range now includes 150 products designed to make life easier for people with food allergies and intolerances.
40 Special healthy Kids snacks. We have also introduced the 'Kids' range designed for 5 to 10 year olds to ensure that they enjoy healthy mealtimes. Children's diets actually need more nutrients, not just a reduced number of unhealthy ingredients, so the Kids range was developed as a good source of fibre, wholegrain and five-a-day fruit and vegetables.
1,200 Organic product lines. Customers from all walks of life told us they wanted to buy more organic food. They also told us the barriers to buying more were availability and affordability. Over the last year we have broadened and integrated our organic ranges, and are working with our suppliers to ensure even more diverse and more affordable organic food.
Widest Fairtrade range in the UK. We strongly support Fairtrade. We offer our customers the widest fair-trade range available in the UK with almost 100 product lines. Fairtrade guarantees that developing world farmers are paid a fair price that covers the cost of production plus a premium to be spent on community projects such as better healthcare, sanitation, education or housing.
Tesco has launched a new range of products with a different take on the ready meal.
The Tesco Make a Meal With range is a brand new selection of premium, cooked meats which can be eaten hot or cold and eaten in a variety of ways such as salads for lunch, or skewers for BBQ’s.
It has been designed for people leading a busy lifestyle who want quick and easy food without compromising on taste.
The range comes with accompanying recipe cards to make using the products easier while also hoping to inspire consumers on how best to use them.
The Make a Meal With range compromises 4 products which include:
· Chilli Beef – Sliced topside of beef, coated and cooked with hot chilli and juicy red peppers
· Char Sui Pork – Sliced, cooked pork leg in a aromatic Char Sui glaze
· Bacon Topped Chicken – Sliced chicken breast with a bacon and mushroom stuffing, topped with unsmoked streaky bacon.
· Peppered Beef Steaks – Sliced topside of beef, coated and cooked with cracked black pepper
· Mustard Gammon – Sliced pork leg, cured and cooked with wholegrain mustard
Made from premium meat, the range can be eaten hot or cold and used in a variety of ways by simply adding it to a dish to remove the time and effort of preparing and cooking the meat.
Tesco hopes that the new range will appeal to a range of busy consumers, from the young student to the busy mum, offering the consumer everything they need to create a simple but healthy meal.
|Related to Product Range of Tesco|
|brand ambasssadors, brand development, brand effect, brand equity, company in us, image anchors, marketing management, marketing mix, marketing strategy, product bundling, product development, product lining, product list, product mix, product range, product range america, tesco, tesco product range, united states, us product range|