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Sales Promotion Project

Sales Promotion Project

Discuss Sales Promotion Project within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Sales Promotion Project Sales Promotion Project By Milind Gandhi ADVERTISING DOESN'T SUCCEED IN INDIA, PROMOTION DOES!! The problem with advertising ...

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Projectstransfer
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Sales Promotion Project - April 19th, 2006

Sales Promotion Project


Sales Promotion Project By Milind Gandhi

ADVERTISING DOESN'T SUCCEED IN INDIA, PROMOTION DOES!!
The problem with advertising is that it tries to force its way into the mind of the customer, which is resisted by him. In any advertising campaign, the aim of the advertiser is to occupy a position in the customer's mind. For this the advertiser plans an elaborate campaign and unleashes his brand using a variety of media. The moment we see an advertisement on the TV we press the remote button and change the channel. Thus, the advertising campaign that was carried out by spending crores of rupees goes ineffective as the mind of the customer is closed to any communication being done by an advertisement. Any print advertisement may also be admired for its creativity or design but it seldom persuades us to go and buy that product. This single-minded opposition to any advertisement by the customer makes the whole focus on advertising by the companies very fruitless.
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Shashi S
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Re: Sales Promotion Project - August 29th, 2006

hi
very nice project thanks for making it available to all of us
thanking u
shashi
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Re: Sales Promotion Project - July 20th, 2007

thanks a nice one............................................... ..................
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madomado
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Re: Sales Promotion Project - July 21st, 2007

verygood verygood
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Re: Sales Promotion Project - August 9th, 2007

GR8!!!!!!!!!!!!!!!!!!!!!!!
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Re: Sales Promotion Project - August 9th, 2007

GR8!!!!!!!!!!!!!!!!!!!!!!!
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saurabh1702
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Re: Sales Promotion Project - August 15th, 2007

lovely post brother... !!

keep up wth the good work..
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rana 123
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Re: Sales Promotion Project - November 5th, 2007

Quote:
Originally Posted by Projectstransfer View Post
Sales Promotion Project


Sales Promotion Project By Milind Gandhi

ADVERTISING DOESN'T SUCCEED IN INDIA, PROMOTION DOES!!
The problem with advertising is that it tries to force its way into the mind of the customer, which is resisted by him. In any advertising campaign, the aim of the advertiser is to occupy a position in the customer's mind. For this the advertiser plans an elaborate campaign and unleashes his brand using a variety of media. The moment we see an advertisement on the TV we press the remote button and change the channel. Thus, the advertising campaign that was carried out by spending crores of rupees goes ineffective as the mind of the customer is closed to any communication being done by an advertisement. Any print advertisement may also be admired for its creativity or design but it seldom persuades us to go and buy that product. This single-minded opposition to any advertisement by the customer makes the whole focus on advertising by the companies very fruitless.
GREAT WORK DUDE KEEP IT UP
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Abhishek Khosla
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Re: Sales Promotion Project - November 19th, 2007

thanksss bro for alll your effort
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Re: Sales Promotion Project - April 28th, 2008

nice work buddy.
thanks for uploading it on the site.
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