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Customer Relationship Management of Whirlpool Corporation

Discuss Customer Relationship Management of Whirlpool Corporation within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Customer Relationship Management of Whirlpool Corporation : Whirlpool Corporation (NYSE: WHR) is a Fortune 500 company and a global manufacturer ...

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Customer Relationship Management of Whirlpool Corporation
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Netra Shetty
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Customer Relationship Management of Whirlpool Corporation - January 20th, 2011

Customer Relationship Management of Whirlpool Corporation : Whirlpool Corporation (NYSE: WHR) is a Fortune 500 company and a global manufacturer and marketer of major home appliances with its headquarters in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan.[2][3] The company has annual revenue of approximately $18 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator Garage Works, Inglis, Estate, Brastemp, Bauknecht, Consul, and other major brand names to consumers in nearly every country around the world.

After acquiring the Maytag Corporation on March 31, 2006, Whirlpool Corporation passed Electrolux to become "the largest home appliance maker in the world."

Founded in 1911, Whirlpool is celebrating its 100th Anniversary in 2011.

Achieving effective Customer Relationship Management requires many organizations to adopt a new perspective. Consider the following:

* traditional customer service is something you 'do to' the customer
* modern Customer Relationship Management is 'done with' the customer

The second statement is emphasises the big differences between conventional traditional customer service, and the modern progressive CRM approach.

Your relationships with customers should be ongoing, cooperative, and built for the long term.

Organizations who have many transitory relationships with customers consequently have to spend a lot of money on finding new customers.

The cost of keeping existing customers is a tiny fraction of the cost of acquiring new customers.


The essential CRM focus of any organization should be on developing core competencies, and an overall strategy of building customer relationships. In this way, all efforts in the organization can be aligned to:

* customers and the culture of exceeding of customer expectation
* understanding and managing the people impact on the culture of the organization
* customers being recognised and treated as partners
* the value of relationship-building being valued
* service being seen as a value-adding activity
* reward and recognition being based on customer focus ie., 'going the extra mile'
* evidence of corporate support for service activity

characteristics of excellent CRM

The following characteristics are associated with delivery of excellent CRM:

* reliability
* responsiveness
* accessibility
* safety
* courtesy
* consideration
* communication
* recognising the customer
* competence
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Re: Customer Relationship Management of Whirlpool Corporation
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Jitendra Mazee
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Re: Customer Relationship Management of Whirlpool Corporation - October 29th, 2017

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Originally Posted by netrashetty View Post
Customer Relationship Management of Whirlpool Corporation : Whirlpool Corporation (NYSE: WHR) is a Fortune 500 company and a global manufacturer and marketer of major home appliances with its headquarters in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan.[2][3] The company has annual revenue of approximately $18 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator Garage Works, Inglis, Estate, Brastemp, Bauknecht, Consul, and other major brand names to consumers in nearly every country around the world.

After acquiring the Maytag Corporation on March 31, 2006, Whirlpool Corporation passed Electrolux to become "the largest home appliance maker in the world."

Founded in 1911, Whirlpool is celebrating its 100th Anniversary in 2011.

Achieving effective Customer Relationship Management requires many organizations to adopt a new perspective. Consider the following:

* traditional customer service is something you 'do to' the customer
* modern Customer Relationship Management is 'done with' the customer

The second statement is emphasises the big differences between conventional traditional customer service, and the modern progressive CRM approach.

Your relationships with customers should be ongoing, cooperative, and built for the long term.

Organizations who have many transitory relationships with customers consequently have to spend a lot of money on finding new customers.

The cost of keeping existing customers is a tiny fraction of the cost of acquiring new customers.


The essential CRM focus of any organization should be on developing core competencies, and an overall strategy of building customer relationships. In this way, all efforts in the organization can be aligned to:

* customers and the culture of exceeding of customer expectation
* understanding and managing the people impact on the culture of the organization
* customers being recognised and treated as partners
* the value of relationship-building being valued
* service being seen as a value-adding activity
* reward and recognition being based on customer focus ie., 'going the extra mile'
* evidence of corporate support for service activity

characteristics of excellent CRM

The following characteristics are associated with delivery of excellent CRM:

* reliability
* responsiveness
* accessibility
* safety
* courtesy
* consideration
* communication
* recognising the customer
* competence
Hey netra, i really thanks to you for sharing the Customer Relationship Management report on Whirlpool Corporation and it will also help those who are planning for assignments. Well, i am also sharing a presentation which would help others, so download and check it.
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