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Customer Relationship Management of Westinghouse Digital LLC

Discuss Customer Relationship Management of Westinghouse Digital LLC within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Westinghouse Digital LLC is a US company that markets LCD televisions[1] and other flat-panel display products[2], licensing its name from ...

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Customer Relationship Management of Westinghouse Digital LLC
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Netra Shetty
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Customer Relationship Management of Westinghouse Digital LLC - January 20th, 2011

Westinghouse Digital LLC is a US company that markets LCD televisions[1] and other flat-panel display products[2], licensing its name from Westinghouse Electric Corporation[3], the licensing company controlled by CBS Corporation.

The company was founded as Golden Star Electronics LLC to take over assets and business operations from its predecessor, Westinghouse Digital Electronics LLC,[4][5] which is currently in the process of general assignment, a State of California alternative to bankruptcy.

The former Westinghouse Digital Electronics LLC, founded in 2003,[6] at one time reached #4 market position in the USA[7] by offering high-feature products at aggressive prices, and is notable for having marketed one of the first 1080p-ready HDTV monitors.[8][9]

Westinghouse Digital also partners with AdtekMedia/PumpTop TV to provide LCD screens for the delivery of advertising content to U.S. service-station customers.

If an organization cannot at least meet its customers' expectations it will struggle.

Ideally a business organization should exceed its customers' expectations, thereby maximising the satisfaction of its customers, and also the credibility of its goods and services in the eyes of its customers.

Customers normally become delighted when a supplier under-promises and over-delivers. To over-promise and under-deliver is a recipe for customers to become very dissatisfied.

Rule No 1 - You cannot assume that you know what a customer's expectations are ... You must ask.

Rule No 2 - Customer expectations will constantly change so they must be determined on an on-going basis.

The expectations of different customers for the same product or service will vary according to:

* social and demographic factors
* economic situation
* educational standards
* competitor products
* experience

Therefore, given all these variable factors, it is no surprise that one size certainly does not fit all.

Ask your customers what is important to them. Find out why your customers do business with you. There are a wide variety of relationship drivers. For example:

* quality
* price
* product
* location
* customer service

When you ask you might discover some factors that you'd perhaps never even considered, for example:

* health and safety support
* systems compatibility
* contract structure
* distribution flexibility
* technical support
* troubleshooting and problem-solving, to name just a few

What service features will keep your customers loyal to you? Find out.




CRM as a process

CRM can be regarded as a process, which has:

* identifiable inputs
* identifiable components
* identifiable characteristics, which define CRM for your organization and customer base
* capacity for improvement and evolution over time




managing customers

Why manage customers? Customers are the usual source of income for an organization. (If not then they will certainly leverage your income, as in the case of readers of a free publication which is funded by advertising. As such there are two types of customers: the readers and the advertisers).

Customers are also an exceptional source of information - information which is vital to enable a business to succeed; ie., giving customers what they want.

Managing customers entails:

* knowing what customers want and need - which enables you to focus your production and service efforts
* knowing which products or customers have most growth potential - which enables you to focus on developing highest potential
* knowing which products or customers are most or least profitable - which enables you to focus on maximising profit
* knowing which customers will be advocates and supporters - which enables you to provide references, case studies, and to safely test new products and services
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Re: Customer Relationship Management of Westinghouse Digital LLC
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Jitendra Mazee
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Re: Customer Relationship Management of Westinghouse Digital LLC - October 29th, 2017

Quote:
Originally Posted by netrashetty View Post
Westinghouse Digital LLC is a US company that markets LCD televisions[1] and other flat-panel display products[2], licensing its name from Westinghouse Electric Corporation[3], the licensing company controlled by CBS Corporation.

The company was founded as Golden Star Electronics LLC to take over assets and business operations from its predecessor, Westinghouse Digital Electronics LLC,[4][5] which is currently in the process of general assignment, a State of California alternative to bankruptcy.

The former Westinghouse Digital Electronics LLC, founded in 2003,[6] at one time reached #4 market position in the USA[7] by offering high-feature products at aggressive prices, and is notable for having marketed one of the first 1080p-ready HDTV monitors.[8][9]

Westinghouse Digital also partners with AdtekMedia/PumpTop TV to provide LCD screens for the delivery of advertising content to U.S. service-station customers.

If an organization cannot at least meet its customers' expectations it will struggle.

Ideally a business organization should exceed its customers' expectations, thereby maximising the satisfaction of its customers, and also the credibility of its goods and services in the eyes of its customers.

Customers normally become delighted when a supplier under-promises and over-delivers. To over-promise and under-deliver is a recipe for customers to become very dissatisfied.

Rule No 1 - You cannot assume that you know what a customer's expectations are ... You must ask.

Rule No 2 - Customer expectations will constantly change so they must be determined on an on-going basis.

The expectations of different customers for the same product or service will vary according to:

* social and demographic factors
* economic situation
* educational standards
* competitor products
* experience

Therefore, given all these variable factors, it is no surprise that one size certainly does not fit all.

Ask your customers what is important to them. Find out why your customers do business with you. There are a wide variety of relationship drivers. For example:

* quality
* price
* product
* location
* customer service

When you ask you might discover some factors that you'd perhaps never even considered, for example:

* health and safety support
* systems compatibility
* contract structure
* distribution flexibility
* technical support
* troubleshooting and problem-solving, to name just a few

What service features will keep your customers loyal to you? Find out.




CRM as a process

CRM can be regarded as a process, which has:

* identifiable inputs
* identifiable components
* identifiable characteristics, which define CRM for your organization and customer base
* capacity for improvement and evolution over time




managing customers

Why manage customers? Customers are the usual source of income for an organization. (If not then they will certainly leverage your income, as in the case of readers of a free publication which is funded by advertising. As such there are two types of customers: the readers and the advertisers).

Customers are also an exceptional source of information - information which is vital to enable a business to succeed; ie., giving customers what they want.

Managing customers entails:

* knowing what customers want and need - which enables you to focus your production and service efforts
* knowing which products or customers have most growth potential - which enables you to focus on developing highest potential
* knowing which products or customers are most or least profitable - which enables you to focus on maximising profit
* knowing which customers will be advocates and supporters - which enables you to provide references, case studies, and to safely test new products and services
Hey netra, i really thanks to you for sharing the Customer Relationship Management report on Westinghouse Digital LLC and it will also help those who are planning for assignments. Well, i am also sharing a presentation which would help others, so download and check it.
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business intelligence, business process, crm of us company, crm system, customer, customer experience, customer intelligence, customer management, customer relationship, customer service, digital, importance of crm, management, market structures, marketing strategy, phases of crm, relationship, relationship management, sales activity, small business, social media, supplier management, us company, vendor management, westinghouse
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