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Customer Relationship Management of Western Digital

Discuss Customer Relationship Management of Western Digital within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Western Digital Corporation (NYSE: WDC) (often abbreviated to WD) is the second largest computer hard disk drives manufacturer in the ...

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Netra Shetty
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Customer Relationship Management of Western Digital - January 20th, 2011

Western Digital Corporation (NYSE: WDC) (often abbreviated to WD) is the second largest computer hard disk drives manufacturer in the world, after Seagate[2] and has a long history in the electronics industry as an integrated circuit maker and a storage products company. Western Digital was founded on April 23, 1970 by Alvin B. Phillips, a Motorola employee, as General Digital, initially (and briefly) a manufacturer of MOS test equipment. It rapidly became a speciality semiconductor maker, with start-up capital provided by several individual investors and industrial giant Emerson Electric Company. Around July 1971 it adopted its current name and soon introduced its first product, the WD1402A UART.

The old viewpoint in industry was: 'Here's what we can make - who wants to buy our product?'

The new viewpoint in industry is:

* 'what exactly do our customers want and need?' and
* 'what do we need to do to be able to produce and deliver it to our customers?'

This is a significant change of paradigm and a quantum leap in terms of how we look at our business activity.

Most obviously, and this is the extent of many suppliers' perceptions, customers want cost-effective products or services that deliver required benefits to them. (Benefits are what the products or services do for the customers.) Note that any single product or service can deliver different benefits to different customers. It's important to look at things from the customer's perspective even at this level.

More significantly however, customers want to have their needs satisfied. Customers' needs are distinctly different to and far broader than a product or service, and the features and benefits encompassed. Customers' needs generally extend to issues far beyond the suppliers' proposition, and will often include the buying-selling process (prior to providing anything), the way that communications are handled, and the nature of the customer-supplier relationship.

Modern CRM theory refers to the idea of 'integrating the customer'. This new way of looking at the business involves integrating the customer (more precisely the customer's relevant people and processes) into all aspects of the supplier's business, and vice versa. This implies a relationship that is deeper and wider than the traditional 'arms-length' supplier-customer relationship.

The traditional approach to customer relationships was based on a simple transaction or trade, and little more. Perhaps there would be only a single point of contact between one person on each side. All communication and dealings would be between these two people, even if the customers' organization contained many staff, departments, and functional requirements (distribution, sales, quality, finance, etc).

The modern approach to customer relationship management is based on satisfying all of the needs - people, systems, processes, etc - across the customer's organization, such as might be affected and benefited by the particular supply.
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Jitendra Mazee
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Re: Customer Relationship Management of Western Digital - October 29th, 2017

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Originally Posted by netrashetty View Post
Western Digital Corporation (NYSE: WDC) (often abbreviated to WD) is the second largest computer hard disk drives manufacturer in the world, after Seagate[2] and has a long history in the electronics industry as an integrated circuit maker and a storage products company. Western Digital was founded on April 23, 1970 by Alvin B. Phillips, a Motorola employee, as General Digital, initially (and briefly) a manufacturer of MOS test equipment. It rapidly became a speciality semiconductor maker, with start-up capital provided by several individual investors and industrial giant Emerson Electric Company. Around July 1971 it adopted its current name and soon introduced its first product, the WD1402A UART.

The old viewpoint in industry was: 'Here's what we can make - who wants to buy our product?'

The new viewpoint in industry is:

* 'what exactly do our customers want and need?' and
* 'what do we need to do to be able to produce and deliver it to our customers?'

This is a significant change of paradigm and a quantum leap in terms of how we look at our business activity.

Most obviously, and this is the extent of many suppliers' perceptions, customers want cost-effective products or services that deliver required benefits to them. (Benefits are what the products or services do for the customers.) Note that any single product or service can deliver different benefits to different customers. It's important to look at things from the customer's perspective even at this level.

More significantly however, customers want to have their needs satisfied. Customers' needs are distinctly different to and far broader than a product or service, and the features and benefits encompassed. Customers' needs generally extend to issues far beyond the suppliers' proposition, and will often include the buying-selling process (prior to providing anything), the way that communications are handled, and the nature of the customer-supplier relationship.

Modern CRM theory refers to the idea of 'integrating the customer'. This new way of looking at the business involves integrating the customer (more precisely the customer's relevant people and processes) into all aspects of the supplier's business, and vice versa. This implies a relationship that is deeper and wider than the traditional 'arms-length' supplier-customer relationship.

The traditional approach to customer relationships was based on a simple transaction or trade, and little more. Perhaps there would be only a single point of contact between one person on each side. All communication and dealings would be between these two people, even if the customers' organization contained many staff, departments, and functional requirements (distribution, sales, quality, finance, etc).

The modern approach to customer relationship management is based on satisfying all of the needs - people, systems, processes, etc - across the customer's organization, such as might be affected and benefited by the particular supply.
Hey netra, thanks for your help and sharing the Customer Relationship Management report on Western Digital. Well, i have also a document and uploading it where you would get more information on Western Digital.
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