Vantec Thermal Technologies is a privately-held multinational corporation with headquarters and an R&D team in the US, sales/purchasing office in Taiwan and factories in Taiwan, Korea and China. Vantec designs and manufactures thermal products and computer peripherals. Consumers can buy Vantec products from brick-and-mortar electronics stores or online retailers. The company does not sell to end-users directly.

CRM, or customer relationship management, software programs have striven to work in such new technologies and networks into their own packages. They have employed the powers inherent in the computing cloud to both link up and integrate typical customer relationship management tools to websites such as Facebook, Twitter, and LinkedIn, among others. This has led to the development of the concept which has come to be called SCRM, or Social Customer Relationship Management. Such communities do more than simply offer a different means of getting in touch with an audience . They also aid in offering real insight into the customers’ dislikes, likes, lives, desires, and needs, as well as in assisting with making connections to potential new clients.

This is accomplished in a variety of ways. For one, customer relationship management uses social extensions. The sales people demonstrate an approach to the social aspect of the CRM in carrying this stream into the already extant processes. Extending these current processes to incorporate social media channels is a helpful starting point.

Another way that the social concept is put into the customer relationship management process is through social support communities. A terrific example of a firm that delivers products this way is Helpstream. This involves a powerful concentration on the support channel whereby customers are allowed to co-create solutions for support alongside the company. It furthermore allows for the business to realize cost savings, since the firm is capable of cutting back on the quantity of customer support and transfer of knowledge in which the company must engage.

A third means of integrating the social side and customer relationship management solutions together is through the use of social business aggregators. Gist is a good example of the ways that social media platforms can be effectively integrated into the software, ranging from Twitter and Facebook on to traditional email. This offers a crystal clear snap shot of the customers and their interests.

A last platform for merging social media interests and customer relationship management strategies involves market engagement solutions. These represent tools that effectively bring in all participants to the market place. They do this to help co-create value for everyone, on all fronts of business, and not simply in the field of customer support. Ebay is a classic example of this category.
For starters, a great amount of sincere commitment is necessary in order for a CRM solution to work out properly. It might turn out that a number of individuals within the company that is implementing this customer relationship management package are simply not so committed. There are a variety of reasons for this lack of enthusiasm. Adopting an approach that is customer focused could need a great amount of corporate culture change. As a result of the sometimes painful changes, there is always the possibility that customer relationships will simply break down in the process, if everyone engaged is not fully committed to this new viewpoint of business operations from the customer’s point of view. This would then result in unhappy customers and finally a decrease in revenue.

Poor communications within the organization is another reason that customer relationship management might not take effect as hoped. For it to work out right, everyone in the business has to be aware of what information is necessary. On top of this, they have to be aware of how it is used in the new system.

Less than ideal leadership might lead to problems for any form of customer relationship management implementation strategy. Management has the burden of leading by example, as well as pushing to ensure that customer focus comes first on all projects. When suggested plans do not appear that they will work out for the business’ customers, then they must be discarded in favor of newer ones that will work out better.

Another potential drawback in effectively implementing a customer relationship management program is the inclination of many companies to attempt to do the entire process in a single attempt. While this is particularly tempting, it is a potentially dangerous strategy. CRM packages go better when they are broken down into more manageable portions. Shorter time frame goals, along with pilot programs, are the best ways to affect this. Such a pilot program will work in every relevant group and department and yet still be versatile and small enough in order to permit tweaks and changes necessary in the process.

The amount of information that will be necessary to effectively make a CRM implementation happen can cause problems also. Existing computer systems and terminals may have to be expanded as a part of it. The business will have to cautiously contemplate what types of information will be gathered, as well as stored, in order to be certain that only helpful and necessary information is kept in the transition.
 
Vantec Thermal Technologies is a privately-held multinational corporation with headquarters and an R&D team in the US, sales/purchasing office in Taiwan and factories in Taiwan, Korea and China. Vantec designs and manufactures thermal products and computer peripherals. Consumers can buy Vantec products from brick-and-mortar electronics stores or online retailers. The company does not sell to end-users directly.

CRM, or customer relationship management, software programs have striven to work in such new technologies and networks into their own packages. They have employed the powers inherent in the computing cloud to both link up and integrate typical customer relationship management tools to websites such as Facebook, Twitter, and LinkedIn, among others. This has led to the development of the concept which has come to be called SCRM, or Social Customer Relationship Management. Such communities do more than simply offer a different means of getting in touch with an audience . They also aid in offering real insight into the customers’ dislikes, likes, lives, desires, and needs, as well as in assisting with making connections to potential new clients.

This is accomplished in a variety of ways. For one, customer relationship management uses social extensions. The sales people demonstrate an approach to the social aspect of the CRM in carrying this stream into the already extant processes. Extending these current processes to incorporate social media channels is a helpful starting point.

Another way that the social concept is put into the customer relationship management process is through social support communities. A terrific example of a firm that delivers products this way is Helpstream. This involves a powerful concentration on the support channel whereby customers are allowed to co-create solutions for support alongside the company. It furthermore allows for the business to realize cost savings, since the firm is capable of cutting back on the quantity of customer support and transfer of knowledge in which the company must engage.

A third means of integrating the social side and customer relationship management solutions together is through the use of social business aggregators. Gist is a good example of the ways that social media platforms can be effectively integrated into the software, ranging from Twitter and Facebook on to traditional email. This offers a crystal clear snap shot of the customers and their interests.

A last platform for merging social media interests and customer relationship management strategies involves market engagement solutions. These represent tools that effectively bring in all participants to the market place. They do this to help co-create value for everyone, on all fronts of business, and not simply in the field of customer support. Ebay is a classic example of this category.
For starters, a great amount of sincere commitment is necessary in order for a CRM solution to work out properly. It might turn out that a number of individuals within the company that is implementing this customer relationship management package are simply not so committed. There are a variety of reasons for this lack of enthusiasm. Adopting an approach that is customer focused could need a great amount of corporate culture change. As a result of the sometimes painful changes, there is always the possibility that customer relationships will simply break down in the process, if everyone engaged is not fully committed to this new viewpoint of business operations from the customer’s point of view. This would then result in unhappy customers and finally a decrease in revenue.

Poor communications within the organization is another reason that customer relationship management might not take effect as hoped. For it to work out right, everyone in the business has to be aware of what information is necessary. On top of this, they have to be aware of how it is used in the new system.

Less than ideal leadership might lead to problems for any form of customer relationship management implementation strategy. Management has the burden of leading by example, as well as pushing to ensure that customer focus comes first on all projects. When suggested plans do not appear that they will work out for the business’ customers, then they must be discarded in favor of newer ones that will work out better.

Another potential drawback in effectively implementing a customer relationship management program is the inclination of many companies to attempt to do the entire process in a single attempt. While this is particularly tempting, it is a potentially dangerous strategy. CRM packages go better when they are broken down into more manageable portions. Shorter time frame goals, along with pilot programs, are the best ways to affect this. Such a pilot program will work in every relevant group and department and yet still be versatile and small enough in order to permit tweaks and changes necessary in the process.

The amount of information that will be necessary to effectively make a CRM implementation happen can cause problems also. Existing computer systems and terminals may have to be expanded as a part of it. The business will have to cautiously contemplate what types of information will be gathered, as well as stored, in order to be certain that only helpful and necessary information is kept in the transition.

Wow anjali, it is really great work to share marketing strategies of Vantec and i am sure it would help many other people. Well, i am also sharing some important information on Vantec.
 

Attachments

  • Vantec.pdf
    246.1 KB · Views: 1
Top