Go Back   ManagementParadise.com | Management & Business Education Learning Platform PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Customer Relationship Management of Rockford Fosgate

Discuss Customer Relationship Management of Rockford Fosgate within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; ...

Reply

 

Thread Tools Display Modes
Customer Relationship Management of Rockford Fosgate
Old
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
 
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Customer Relationship Management of Rockford Fosgate - January 20th, 2011

Rockford Fosgate is a manufacturer of aftermarket and OEM car audio and In-Car Entertainment (ICE) products and accessories, as well as limited Pro Audio, and personal electronics such as earphones. Lightning Audio is a subsidiary brand of the company.

The Rockford Fosgate audio company was founded by Jim Fosgate in 1973. Fosgate worked from his garage in Arizona, and he thought of the idea of adding an amplifier formatted for low impedence loads into cars. These amplifiers were applied to speakers, which in turn made it able to drown out road noise and any other noise that prevented someone from listening to their music

Racal Electronics PLC is a multinational manufacturer and service provider in telecommunications, security, data communications, defense radar and avionics, marine and energy electronics, radio communications, and specialized electronics. A conglomerate of some 150 medium-sized, autonomous companies, Racal was named "best-managed company" between 1976 and 1985 by Britain's prestigious Management Today magazine.

Racal operates through a network of subsidiaries in England, the United States, Europe, and Asia. Twenty of these subsidiaries are in North America. Overall, sales outside of the United Kingdom account for more than 54% of Racal's annual revenues.

Raymond Brown and Calder Cunningham founded Racal as a two-man consulting firm in 1950. Seven years passed before Racal marketed its first proprietary product: a high-frequency radio receiver. Cunningham died the following year, in 1958, but the company's momentum continued. Racal went public in 1961. Brown guided Racal into the next decade, laying the groundwork for the company's future as a manufacturer of specialized radio equipment. At the time, most military radios were made according to Western specifications. Racal realized that countries with warm climates didn't need radios that could operate in freezing temperature. Company researchers visited equatorial countries, crawled around in trenches, and came up with a lighter, cheaper radio that gave Racal a competitive edge in the international market years before its first major British acquisition. The "squadcal," a "tactical military man-pack radio," entered production in 1966.

That same year, Brown left his job as chairman to establish a sales department for the Ministry of Defense. Brown passed the company's reins to Ernest Harrison, who started with Racal as an auditor soon after its founding and became its chief accountant on his way to becoming chairman and CEO.

Under Harrison Racal experienced its greatest period of growth and acquisition. In 1969, Harrison orchestrated a merger between Racal and British Communications Corporation, a move that strengthened Racal's tactical radio communications business. That same year, pretax profits exceeded 1 million for the first time.

The late 1960s also marked Racal's entry into the data communications industry. In 1969, Racal entered a partnership with Milgo Electronic Corporation of the United States, creating Racal-Milgo Ltd. and paving the way for a strengthened presence in the U.S.

In the years that followed, the Racal-Milgo partnership prospered. Racal too prospered overall, reaching sales of $140 million in the mid-1970s.

In 1977 Racal found itself in the middle of a bidding war for Milgo. The fight came as a surprise, since Racal's bidding adversary, Applied Digital Data Systems Inc., a manufacturer of computer terminals, was considerably smaller than Racal. In January, 1977 Applied offered one and a half shares of its own common stock for every preferred share of Milgo stock, translating to a bid of $24 a share. Racal countered with a bid of $26.

Belief in the solidity of Applied's stock and its impressive growth record kept bidding going. By mid-February, the bidding hit $37 a share. According to Business Week analysts, Racal continually underestimated Applied's exchange offers, believing cash would always outweigh other types of bids. Racal eventually won the closely contested battle, for an estimated $60 million, in part because it seemed the friendlier suitor.

In the months that followed, however, Racal dragged Milgo through an executive shakeout. Five top Milgo executives resigned, allowing Racal to staff Milgo with its own people.

Next, Racal acquired Vadic Corporation, a maker of low- and medium-speed modems, for $10 million, as a part of its aggressive push into data communications. Racal also set up two American firms on its own.

The Milgo and Vadic purchases increased U.S. sales tremendously, from $5 million to an estimated $355 million between 1976 and 1982.

In 1980, Racal bought the British firm Decca Ltd. Analysts at the time believed that Decca would give Racal too many businesses "irrelevant" to its major activities. But the company pursued Decca for its expertise in radar, microwave frequency radios, and electronic warfare systems. Racal believed it had too many holes in its military offerings to satisfy the many governments, especially in the Third World, who wanted a single supplier for all their needs. With Decca, Racal acquired defense radar, avionics, and marine and survey electronics capabilities.

Another bidding contest, this time with rival British electronics firm General Electric, hiked Decca's sale price from $150 million to $250 million. The purchase, however, was looked upon as a victory because Racal beat the richer, more powerful General Electric. In the summer of the following year, 1981, Harrison was knighted. The company proclaimed the news to its employees by sending parachutists to land in the middle of a company picnic.

The knighting of Harrison was only confirmation of Racal's success: operating profits and sales were growing as fast as 25%. Racal's growth continued until the time of its next big acquisition: the 180 million purchase of Chubb and Son PLC, a security firm with sales in the U.S., Canada, and elsewhere. The purchase of Chubb made security Racal's single largest activity; a year after the purchase, security products accounted for 28% of sales.

In 1985. Racal began to suffer from a shakeout in the information technology industry. A recession in the American data communications industry dealt a severe blow: Racal-Milgo and Racal-Vadic, once accounting for 40% of total revenues, totaled only 27% at mid year. At the time of its greatest slump, Racal took another risk--one that already promises tremendous success.

Racal's gamble was to set up a cellular telephone network in Britain. Start-up costs for Vodafone, as the network is called, cut deeply into profits in 1985. but two years later Racal reported a third of its profits from the cellular network.

Part of Vodafone's success was its market: gadget-minded Britain has more computers and video recorders per household than anywhere else in Europe. The size and population density of Britain were also factors in its success. But a more important reason was the increased competition among equipment suppliers. Japanese and American firms began entering the supply market, and as a result, equipment costs went down. Both Vodafone and its competing British cellular network stepped up development of their operations, to reach 90% of England's population. By mid-1988, Racal had more than 170,000 subscribers calling each other from their cars or briefcases, and new customers were signing on at a rate of 15,000 a month.

The stunning success of Vodafone made the recently struggling electronics firm a turnaround candidate and a prime target for takeover. In the spring of 1988, trading on Racal stock began to increase, signaling an imminent takeover bid.

In response, Racal put 20% of Vodafone up for sale. Racal officials billed the move as a way to raise money for expansion of its other businesses, but it made a very effective takeover hedge, sending Racal shares soaring 35%.

Short of any takeover, Racal's management succession is clear. David Elsbury, one of three deputy managing directors, was appointed deputy chief executive in 1983. Ten years younger than Harrison, Elsbury has been with Racal over 30 years. With him, a new generation of management has moved into senior positions.

"We don't leave things Friday night to do Monday morning," one Racal executive told the New York Times. "We will work over the weekend or all night if necessary, and that's very un-British." This successful management style, together with Racal's ability to find and fill unexploited niches, promises to keep the company at the forefront of the electronics industry.

Principal Subsidiaries: UK:- Decca Ltd; Ablex Audio Video Ltd; Decca Radio and Television Ltd; Decca Survey Overseas Ltd; Fibre Form Ltd; Racal-Decca Ltd; Racal Avionics Ltd; Racal-Decca Advanced Development Ltd; Racal-Decca Marine Navigation Ltd; Racal Defence Radar Ltd; Racal Defence Electonics (Radar) Ltd; Racal Defence Radar and Displays Ltd; Racal Marine Group Ltd; Racal Marine Electronics Ltd; Racal-MESL Ltd (Scotland); Racal Marine Systems Ltd; Racal Survey Ltd; Racal Survey China Ltd; Racal Survey (UK) Ltd; Racal-Decca Service Ltd; Weyrad (Electronics) Ltd; Racal-Chubb Ltd; Albert Marston & Co Ltd; Chubb & Son's Lock & Safe Company Ltd; Chubb Security Installations Ltd; Chubb Alarms Ltd; Chubb Wardens Ltd; Chubb Fire Security Ltd; Racal Panorama Ltd; Chubb International Ltd; Chubb (N.I.) Ltd; C E Marshall (Wolverhampton) Ltd; Josiah Parkes & Sons Ltd; Racal-Chubb Security Systems Ltd; Union Locks Ltd; I & F Willenhall Ltd; Racal Acoustics Ltd; Racal Antennas Ltd; Racal Automation Ltd; Racal Communications Ltd; Racal Communications Systems Ltd; Racal-Comsec Ltd; Racal-Dana Instruments Ltd; Racal Engineering Ltd; Racal Finance Ltd; Racal Group Services Ltd; Racal-Guardall (Scotland) Ltd; Racal-Guardall (Sales) Ltd; Racal Imaging Systems Ltd; Racal International Ltd; Racal Management Services Ltd; Racal Microelectronic Systems Ltd; Racal-Milgo Ltd; Racal Oil and Gas Ltd; Racal Properties Ltd; Racal Recorders Ltd; Racal-Redac Ltd; Racal-Redac UK Ltd; Racal Research Ltd; Racal Safety Ltd; Racal-Tacticom Ltd; British Communications Corporation Ltd; Racal-Mobilcal Ltd; Racal-Tacticom Systems Ltd; Racal Telecom PLC; Racal Cellular Ltd; Racal-Vodac Ltd; Racal-Vodafone Ltd; Racal-Vodata Ltd; Racal Training Services Ltd.; H.S. Control Systems Ltd.; Chubb Electronics Ltd.; Chubb Fire Ltd.; Chubb National Foam Ltd.; Racal-Redac Group Ltd.; Racal-Vodapage Ltd.
Advertisements

Friends: (0)
Reply With Quote
Re: Customer Relationship Management of Rockford Fosgate
Old
 (2 (permalink))
Jitendra Mazee
jitendra05 is on a distinguished road
 
jitendra05
Student of Bachelor of Engineering at RGTU Bhopal
Bhopal, Madhya Pradesh
Management Paradise Guru
 
Institute: RGTU Bhopal
Status: Offline
Posts: 27,848
Join Date: Jan 2016
Location: Bhopal, Madhya Pradesh
Re: Customer Relationship Management of Rockford Fosgate - August 24th, 2017

Quote:
Originally Posted by netrashetty View Post
Rockford Fosgate is a manufacturer of aftermarket and OEM car audio and In-Car Entertainment (ICE) products and accessories, as well as limited Pro Audio, and personal electronics such as earphones. Lightning Audio is a subsidiary brand of the company.

The Rockford Fosgate audio company was founded by Jim Fosgate in 1973. Fosgate worked from his garage in Arizona, and he thought of the idea of adding an amplifier formatted for low impedence loads into cars. These amplifiers were applied to speakers, which in turn made it able to drown out road noise and any other noise that prevented someone from listening to their music

Racal Electronics PLC is a multinational manufacturer and service provider in telecommunications, security, data communications, defense radar and avionics, marine and energy electronics, radio communications, and specialized electronics. A conglomerate of some 150 medium-sized, autonomous companies, Racal was named "best-managed company" between 1976 and 1985 by Britain's prestigious Management Today magazine.

Racal operates through a network of subsidiaries in England, the United States, Europe, and Asia. Twenty of these subsidiaries are in North America. Overall, sales outside of the United Kingdom account for more than 54% of Racal's annual revenues.

Raymond Brown and Calder Cunningham founded Racal as a two-man consulting firm in 1950. Seven years passed before Racal marketed its first proprietary product: a high-frequency radio receiver. Cunningham died the following year, in 1958, but the company's momentum continued. Racal went public in 1961. Brown guided Racal into the next decade, laying the groundwork for the company's future as a manufacturer of specialized radio equipment. At the time, most military radios were made according to Western specifications. Racal realized that countries with warm climates didn't need radios that could operate in freezing temperature. Company researchers visited equatorial countries, crawled around in trenches, and came up with a lighter, cheaper radio that gave Racal a competitive edge in the international market years before its first major British acquisition. The "squadcal," a "tactical military man-pack radio," entered production in 1966.

That same year, Brown left his job as chairman to establish a sales department for the Ministry of Defense. Brown passed the company's reins to Ernest Harrison, who started with Racal as an auditor soon after its founding and became its chief accountant on his way to becoming chairman and CEO.

Under Harrison Racal experienced its greatest period of growth and acquisition. In 1969, Harrison orchestrated a merger between Racal and British Communications Corporation, a move that strengthened Racal's tactical radio communications business. That same year, pretax profits exceeded 1 million for the first time.

The late 1960s also marked Racal's entry into the data communications industry. In 1969, Racal entered a partnership with Milgo Electronic Corporation of the United States, creating Racal-Milgo Ltd. and paving the way for a strengthened presence in the U.S.

In the years that followed, the Racal-Milgo partnership prospered. Racal too prospered overall, reaching sales of $140 million in the mid-1970s.

In 1977 Racal found itself in the middle of a bidding war for Milgo. The fight came as a surprise, since Racal's bidding adversary, Applied Digital Data Systems Inc., a manufacturer of computer terminals, was considerably smaller than Racal. In January, 1977 Applied offered one and a half shares of its own common stock for every preferred share of Milgo stock, translating to a bid of $24 a share. Racal countered with a bid of $26.

Belief in the solidity of Applied's stock and its impressive growth record kept bidding going. By mid-February, the bidding hit $37 a share. According to Business Week analysts, Racal continually underestimated Applied's exchange offers, believing cash would always outweigh other types of bids. Racal eventually won the closely contested battle, for an estimated $60 million, in part because it seemed the friendlier suitor.

In the months that followed, however, Racal dragged Milgo through an executive shakeout. Five top Milgo executives resigned, allowing Racal to staff Milgo with its own people.

Next, Racal acquired Vadic Corporation, a maker of low- and medium-speed modems, for $10 million, as a part of its aggressive push into data communications. Racal also set up two American firms on its own.

The Milgo and Vadic purchases increased U.S. sales tremendously, from $5 million to an estimated $355 million between 1976 and 1982.

In 1980, Racal bought the British firm Decca Ltd. Analysts at the time believed that Decca would give Racal too many businesses "irrelevant" to its major activities. But the company pursued Decca for its expertise in radar, microwave frequency radios, and electronic warfare systems. Racal believed it had too many holes in its military offerings to satisfy the many governments, especially in the Third World, who wanted a single supplier for all their needs. With Decca, Racal acquired defense radar, avionics, and marine and survey electronics capabilities.

Another bidding contest, this time with rival British electronics firm General Electric, hiked Decca's sale price from $150 million to $250 million. The purchase, however, was looked upon as a victory because Racal beat the richer, more powerful General Electric. In the summer of the following year, 1981, Harrison was knighted. The company proclaimed the news to its employees by sending parachutists to land in the middle of a company picnic.

The knighting of Harrison was only confirmation of Racal's success: operating profits and sales were growing as fast as 25%. Racal's growth continued until the time of its next big acquisition: the 180 million purchase of Chubb and Son PLC, a security firm with sales in the U.S., Canada, and elsewhere. The purchase of Chubb made security Racal's single largest activity; a year after the purchase, security products accounted for 28% of sales.

In 1985. Racal began to suffer from a shakeout in the information technology industry. A recession in the American data communications industry dealt a severe blow: Racal-Milgo and Racal-Vadic, once accounting for 40% of total revenues, totaled only 27% at mid year. At the time of its greatest slump, Racal took another risk--one that already promises tremendous success.

Racal's gamble was to set up a cellular telephone network in Britain. Start-up costs for Vodafone, as the network is called, cut deeply into profits in 1985. but two years later Racal reported a third of its profits from the cellular network.

Part of Vodafone's success was its market: gadget-minded Britain has more computers and video recorders per household than anywhere else in Europe. The size and population density of Britain were also factors in its success. But a more important reason was the increased competition among equipment suppliers. Japanese and American firms began entering the supply market, and as a result, equipment costs went down. Both Vodafone and its competing British cellular network stepped up development of their operations, to reach 90% of England's population. By mid-1988, Racal had more than 170,000 subscribers calling each other from their cars or briefcases, and new customers were signing on at a rate of 15,000 a month.

The stunning success of Vodafone made the recently struggling electronics firm a turnaround candidate and a prime target for takeover. In the spring of 1988, trading on Racal stock began to increase, signaling an imminent takeover bid.

In response, Racal put 20% of Vodafone up for sale. Racal officials billed the move as a way to raise money for expansion of its other businesses, but it made a very effective takeover hedge, sending Racal shares soaring 35%.

Short of any takeover, Racal's management succession is clear. David Elsbury, one of three deputy managing directors, was appointed deputy chief executive in 1983. Ten years younger than Harrison, Elsbury has been with Racal over 30 years. With him, a new generation of management has moved into senior positions.

"We don't leave things Friday night to do Monday morning," one Racal executive told the New York Times. "We will work over the weekend or all night if necessary, and that's very un-British." This successful management style, together with Racal's ability to find and fill unexploited niches, promises to keep the company at the forefront of the electronics industry.

Principal Subsidiaries: UK:- Decca Ltd; Ablex Audio Video Ltd; Decca Radio and Television Ltd; Decca Survey Overseas Ltd; Fibre Form Ltd; Racal-Decca Ltd; Racal Avionics Ltd; Racal-Decca Advanced Development Ltd; Racal-Decca Marine Navigation Ltd; Racal Defence Radar Ltd; Racal Defence Electonics (Radar) Ltd; Racal Defence Radar and Displays Ltd; Racal Marine Group Ltd; Racal Marine Electronics Ltd; Racal-MESL Ltd (Scotland); Racal Marine Systems Ltd; Racal Survey Ltd; Racal Survey China Ltd; Racal Survey (UK) Ltd; Racal-Decca Service Ltd; Weyrad (Electronics) Ltd; Racal-Chubb Ltd; Albert Marston & Co Ltd; Chubb & Son's Lock & Safe Company Ltd; Chubb Security Installations Ltd; Chubb Alarms Ltd; Chubb Wardens Ltd; Chubb Fire Security Ltd; Racal Panorama Ltd; Chubb International Ltd; Chubb (N.I.) Ltd; C E Marshall (Wolverhampton) Ltd; Josiah Parkes & Sons Ltd; Racal-Chubb Security Systems Ltd; Union Locks Ltd; I & F Willenhall Ltd; Racal Acoustics Ltd; Racal Antennas Ltd; Racal Automation Ltd; Racal Communications Ltd; Racal Communications Systems Ltd; Racal-Comsec Ltd; Racal-Dana Instruments Ltd; Racal Engineering Ltd; Racal Finance Ltd; Racal Group Services Ltd; Racal-Guardall (Scotland) Ltd; Racal-Guardall (Sales) Ltd; Racal Imaging Systems Ltd; Racal International Ltd; Racal Management Services Ltd; Racal Microelectronic Systems Ltd; Racal-Milgo Ltd; Racal Oil and Gas Ltd; Racal Properties Ltd; Racal Recorders Ltd; Racal-Redac Ltd; Racal-Redac UK Ltd; Racal Research Ltd; Racal Safety Ltd; Racal-Tacticom Ltd; British Communications Corporation Ltd; Racal-Mobilcal Ltd; Racal-Tacticom Systems Ltd; Racal Telecom PLC; Racal Cellular Ltd; Racal-Vodac Ltd; Racal-Vodafone Ltd; Racal-Vodata Ltd; Racal Training Services Ltd.; H.S. Control Systems Ltd.; Chubb Electronics Ltd.; Chubb Fire Ltd.; Chubb National Foam Ltd.; Racal-Redac Group Ltd.; Racal-Vodapage Ltd.
Hey anjali, i would like to tell you that you are doing very nice work and i really appreciate it. Well, i have also got some important information on Rockford Fosgate and would like to share it with you which would help many people here.
Attached Files
File Type: pdf Rockford Fosgate.pdf (1.08 MB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
business intelligence, business process, crm of us company, crm system, customer, customer experience, customer intelligence, customer management, customer relationship, customer service, fosgate, importance of crm, management, market structures, marketing strategy, phases of crm, relationship, relationship management, rockford, sales activity, small business, social media, supplier management, us company, vendor management
Related to Customer Relationship Management of Rockford Fosgate
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Customer Relationship Management of Best Buy Anjali Khurana Marketing Management 1 October 29th, 2017 06:37 PM
Customer Relationship Management of MCI Inc. Anjali Khurana Marketing Management 1 August 22nd, 2017 04:36 PM
Customer Relationship Management of Gap Anjali Khurana Marketing Management 1 August 20th, 2017 06:02 PM
Customer Relationship management AKANSHA Service Sector Management (S.S.M) 12 June 21st, 2010 01:20 PM
Customer Relationship Management (CRM) Sanjay Setia PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 1 May 25th, 2010 05:08 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.