Shrusti

MP Guru
AC Lens is a privately held company based in Columbus, Ohio that sells contact lenses and vision care products online.
[edit] Origin

Arlington Contact Lens Service, Inc (AC Lens) was formed in 1995 and launched in 1996 by Dr. Peter Clarkson in the back of an optometrist’s office on the campus of The Ohio State University in Columbus, OH[1]. AC Lens incorporated in the State of Ohio in 1998. In 2000, AC Lens acquired I-Ohio LLC in an exchange of private stock[2]. AC Lens now operates various websites including USA and United Kingdom based sites. Dr. Clarkson is a graduate of Southampton University in the UK and The Ohio State University College of Medicine.

On February 4, 2004, the Fairness to Contact Lens Consumers Act went into effect. This federal law requires that optical care providers release their patients' prescriptions to them. AC Lens was provided the opportunity to comment and suggest changes to the FTC on March 31, 2004[3]. The final ruling on the law was released by the FTC in July 2004[4]. In October 2004, the FTC released a A Guide for Prescribers and Sellers

The better a business can manage the relationships it has with its customers the more successful it will become. Therefore IT systems that help support dealing with customers on a day-to-day basis are growing in popularity.

Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. As such, it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of technology.

This guide will outline the business benefits and the potential drawbacks of implementing CRM. It will also offer help on the types of solution you could choose and how to implement them.

Implementing a customer relationship management (CRM) solution might involve considerable time and expense. However, there are many potential benefits.

A major benefit can be the development of better relations with your existing customers, which can lead to:

*
increased sales through better timing by anticipating needs based on historic trends
*
identifying needs more effectively by understanding specific customer requirements
*
cross-selling of other products by highlighting and suggesting alternatives or enhancements
*
identifying which of your customers are profitable and which are not

This can lead to better marketing of your products or services by focusing on:

*
effective targeted marketing communications aimed specifically at customer needs
*
a more personal approach and the development of new or improved products and services in order to win more business in the future

Ultimately this could lead to:

*
enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow
*
increased value from your existing customers and reduced costs associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales
*
improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost effective ways

Once your business starts to look after its existing customers effectively, efforts can be concentrated on finding new customers and expanding your market. The more you know about your customers, the easier it is to identify new prospects and increase your customer base.

Even with years of accumulated knowledge, there's always room for improvement. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organisation can exploit this information.

Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way.

For small businesses, customer relationship management includes:

- CRM processes that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives;

- CRM processes that help form individualized relationships with customers (to improve customer satisfaction) and provide the highest level of customer service to the most profitable customers;

- CRM processes that provide employees with the information they need to know their customers' wants and needs, and build relationships between the company and its customers.

Customer relationship management tools include software and browser-based applications that collect and organize information about customers. For instance, as part of their CRM strategy, a business might use a database of customer information to help construct a customer satisfaction survey, or decide which new product their customers might be interested in.
Also Known As: CRM; sometimes called customer service management.
Common Misspellings: Customer relationship managment.
 
AC Lens is a privately held company based in Columbus, Ohio that sells contact lenses and vision care products online.
[edit] Origin

Arlington Contact Lens Service, Inc (AC Lens) was formed in 1995 and launched in 1996 by Dr. Peter Clarkson in the back of an optometrist’s office on the campus of The Ohio State University in Columbus, OH[1]. AC Lens incorporated in the State of Ohio in 1998. In 2000, AC Lens acquired I-Ohio LLC in an exchange of private stock[2]. AC Lens now operates various websites including USA and United Kingdom based sites. Dr. Clarkson is a graduate of Southampton University in the UK and The Ohio State University College of Medicine.

On February 4, 2004, the Fairness to Contact Lens Consumers Act went into effect. This federal law requires that optical care providers release their patients' prescriptions to them. AC Lens was provided the opportunity to comment and suggest changes to the FTC on March 31, 2004[3]. The final ruling on the law was released by the FTC in July 2004[4]. In October 2004, the FTC released a A Guide for Prescribers and Sellers

The better a business can manage the relationships it has with its customers the more successful it will become. Therefore IT systems that help support dealing with customers on a day-to-day basis are growing in popularity.

Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. As such, it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of technology.

This guide will outline the business benefits and the potential drawbacks of implementing CRM. It will also offer help on the types of solution you could choose and how to implement them.

Implementing a customer relationship management (CRM) solution might involve considerable time and expense. However, there are many potential benefits.

A major benefit can be the development of better relations with your existing customers, which can lead to:

*
increased sales through better timing by anticipating needs based on historic trends
*
identifying needs more effectively by understanding specific customer requirements
*
cross-selling of other products by highlighting and suggesting alternatives or enhancements
*
identifying which of your customers are profitable and which are not

This can lead to better marketing of your products or services by focusing on:

*
effective targeted marketing communications aimed specifically at customer needs
*
a more personal approach and the development of new or improved products and services in order to win more business in the future

Ultimately this could lead to:

*
enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow
*
increased value from your existing customers and reduced costs associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales
*
improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost effective ways

Once your business starts to look after its existing customers effectively, efforts can be concentrated on finding new customers and expanding your market. The more you know about your customers, the easier it is to identify new prospects and increase your customer base.

Even with years of accumulated knowledge, there's always room for improvement. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organisation can exploit this information.

Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way.

For small businesses, customer relationship management includes:

- CRM processes that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives;

- CRM processes that help form individualized relationships with customers (to improve customer satisfaction) and provide the highest level of customer service to the most profitable customers;

- CRM processes that provide employees with the information they need to know their customers' wants and needs, and build relationships between the company and its customers.

Customer relationship management tools include software and browser-based applications that collect and organize information about customers. For instance, as part of their CRM strategy, a business might use a database of customer information to help construct a customer satisfaction survey, or decide which new product their customers might be interested in.
Also Known As: CRM; sometimes called customer service management.
Common Misspellings: Customer relationship managment.

Hey shrusti, i am really impressed by your effort and also thanks for sharing the Customer Relationship Management report of AC Lens as i need it for my project. Well, i am also uploading a document where you would find some useful information.
 

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