: Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Marketing Strategy of Eastman Kodak

Marketing Strategy of Eastman Kodak

Discuss Marketing Strategy of Eastman Kodak within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Eastman Kodak Company (NYSE: EK) is a multinational US corporation which produces imaging and photographic materials and equipment. Long known ...



LinkBack Thread Tools Display Modes
Marketing Strategy of Eastman Kodak
 (1 (permalink))
Anjali Khurana
anjalicutek is an unknown quantity at this point
Student of BBA at DAV College
Amritsar, Punjab
Management Paradise Guru
Status: Offline
Posts: 2,223
Join Date: Nov 2010
Marketing Strategy of Eastman Kodak - December 7th, 2010

Eastman Kodak Company (NYSE: EK) is a multinational US corporation which produces imaging and photographic materials and equipment. Long known for its wide range of photographic film products, Kodak is re-focusing[2] on two major markets: digital photography and digital printing.

Kodak's origins rest with Eastman Dry Plate Company, and the General Aristo Company, founded by inventor George Eastman in Rochester and Jamestown, New York. The General Aristo Company was formed in 1899 in Jamestown New York, with George Eastman as treasurer, and this company purchased the stock of American Aristotype Company. Eventually, the business in Jamestown was moved in its entirety to Rochester, and the plants in Jamestown were razed. The Eastman Dry Plate Company was responsible for the first cameras suitable for non expert use. The Kodak company attained its name from the first simple roll film cameras produced by Eastman Dry Plate Company, known as the "Kodak" in its product line. The cameras proved such an enormous success that the word Kodak was incorporated into the company name. George Eastman registered the trademark Kodak on September 4, 1888. The Eastman Kodak Company was founded in 1892.[1] The company is incorporated in New Jersey but has its offices in Rochester, New York.[3] George Eastman, Kodak's founder, coined the advertising slogan, "You press the button, we do the rest."[4] In 1901 the Eastman Kodak Company acquired the stock of General Aristo Company.

Kodak is a brand known for its traditional instincts in the business sector, but, that might be on a change; very swiftly. Their new aggressive marketing tag ‘Print and Prosper’ is soon catching consumer’s eyes and ears in this recession-hit economy. The tag emphasises on the economic prints that their printers offer and yet after using their printers, one can still prosper. Eye catching!!!

This new strategy has been led from the front by Kodak’s new chief marketing officer, Jeff Hayzlett who believes that if there isn’t much tension around, it doesn’t feel like he’s working. This campaign is planned to hit UK, USA and Canada in its first phase, and based on the response, will spread to other pockets.

In a complete makeover, the company has decided to ditch some of its old slogans that brought Kodak the fame – “You push the button – we do the rest” and “Share moments, share life.” Instead, Mr.Hayzlett is looking for avenues and phrases that can boost sales in these troubled times. Apart from these, he is participating in a reality-TV show called ‘The Celebrity Apprentice’ to boost the company from all angles.

The price of prints is hefty currently, and analysts have rightly coined the term ‘rainbow gold’ for printer inks. One print ad goes on to state that the world’s most expensive liquid isn’t found in the Middle East, but in ink-jet-printer cartridges.

Mr.Hayzlett can only choose the bait and throw it in the pond. Whether it will entice the fish or not will be known in days to come.

Read more about Kodak’s Marketing Strategy Intensifies with ‘Print and Prosper’ by CreativeCloud from the UK's leading supplier of printer cartridges
Friends: (0)
Reply With Quote
Your Friendly Helper
Rep Power: 10MBA Helper
Automatic Reply for links related to your post


I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others

Ask us, we are here to help

Related to Marketing Strategy of Eastman Kodak

Similar Threads

Thread Thread Starter Forum Replies Last Post
Pest Analysis On Eastman Kodak Company Abhijeet S Principles of Management ( P.O.M) 0 December 2nd, 2010 12:49 PM
Suggestion Schemes at Eastman Kodak Sunanda K. Chavan Miscellaneous Projects 0 November 3rd, 2010 12:19 PM
Marketing and Competition:Kodak Sunanda K. Chavan Entrepreneurship 0 October 15th, 2010 12:16 PM
EASTMAN KODAK COMPANY Sunanda K. Chavan Elements Of Logistics 0 October 15th, 2010 12:09 PM
MARKETING STRATEGY KODAK V/S FUJIFILM Abhijeet S Marketing Management 0 October 8th, 2010 12:53 PM


advertising technologies, data centers, development cost, distribution strategies, innovative marketing, market capitalization, market research, marketing in europe, marketing mix, marketing strategy, marketing strategy of us, multinational corporation, new products, online productivity, pest analysis, product research, public corporation, revenue stream, swot analysis, united states

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

Forgot Password?  New User?

» Recent Threads

New Zealand vs...
Last post by Pramit Singh
30 Minutes Ago 02:22 PM
0 Replies
Michael Clarke 'Right...
Last post by Pramit Singh
35 Minutes Ago 02:18 PM
0 Replies
Australia skipper...
Last post by Pramit Singh
37 Minutes Ago 02:16 PM
0 Replies
New Zealand hunting for...
Last post by Pramit Singh
39 Minutes Ago 02:13 PM
0 Replies
Who is prepared to Rule...
Last post by Pramit Singh
46 Minutes Ago 02:07 PM
0 Replies
MBA finance project... ( 1 2)
Last post by Isha Bhugra
2 Hours Ago 12:47 PM
12 Replies
Retail Management Notes ( 1 2 3... Last Page)
Last post by Rajesh Nimbunkar
2 Hours Ago 12:06 PM
30 Replies
Comcast - Not Talking to...
Last post by Pramit Singh
2 Hours Ago 12:04 PM
0 Replies
Review - Get Hard, Toxic...
Last post by Pramit Singh
2 Hours Ago 12:02 PM
0 Replies
Delhi Girl Mira Rajput...
Last post by Pramit Singh
2 Hours Ago 12:00 PM
0 Replies
Young Comedian Olga...
Last post by Pramit Singh
2 Hours Ago 11:57 AM
0 Replies
Reviewed - Samsung...
Last post by Pramit Singh
3 Hours Ago 11:53 AM
0 Replies
A blog on Managment...
Last post by Cherry Cherian
5 Hours Ago 08:53 AM
0 Replies
U.N. concerned by spread...
Last post by Maya Raichura
8 Hours Ago 06:24 AM
0 Replies
Saudi Arabia decides to...
Last post by Maya Raichura
12 Hours Ago 02:22 AM
0 Replies

» Ads

» Projects Helpline

Retail Management Notes
Last post by Rajesh Nimbunkar
2 Hours Ago 12:06 PM
Maharashtra Value Added...
Last post by Joel Francis
3 Days Ago 10:46 AM
Urgent help with Case...
Last post by Joel Francis
3 Days Ago 05:44 PM


No Threads to Display. is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.

Management Paradise
About Us
Contact Us
Kartik Raichura
Terms & Conditions
Privacy Policy
Copyright © 2004 - 2013 Management Paradise. Site Developed by