ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Marketing Strategy of Johnson & Johnson

Marketing Strategy of Johnson & Johnson

Discuss Marketing Strategy of Johnson & Johnson within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Johnson & Johnson (NYSE: JNJ) is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. ...

Reply
 
LinkBack Thread Tools Display Modes
Marketing Strategy of Johnson & Johnson
Old
 (1 (permalink))
Anjali Khurana
anjalicutek is an unknown quantity at this point
 
anjalicutek
Student of BBA at DAV College
Amritsar, Punjab
Management Paradise Guru
 
Institute: DAV College
Status: Offline
Posts: 2,223
Join Date: Nov 2010
Location: Amritsar, Punjab
Marketing Strategy of Johnson & Johnson - December 7th, 2010

Johnson & Johnson (NYSE: JNJ) is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500. Johnson & Johnson is known for its corporate reputation, consistently ranking at the top of Harris Interactive's National Corporate Reputation Survey,[4] ranking as the world's most respected company by Barron's Magazine,[5] and was the first corporation awarded the Benjamin Franklin Award for Public Diplomacy by the U.S. State Department for its funding of international education programs.[6] A suit brought by the United States Department of Justice in 2010, however, alleges that the company from 1999 to 2004 illegally marketed drugs to Omnicare, a pharmacy that dispenses the drugs in nursing homes.[7]

The corporation's headquarters is located in New Brunswick, New Jersey, United States. Its consumer division is located in Skillman, New Jersey. The corporation includes some 250 subsidiary companies with operations in over 57 countries. Its products are sold in over 175 countries. J&J had worldwide pharmaceutical sales of $24.6 billion for the full-year 2008.

Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
Johnson & Johnson under William Weldon. Based on the case study, Weldon was a master of marketing, which was then to the advantage of the monolith J&J. The following discussions will analyze the capability of J&J using the marketing mix to maximize the profits gained by the said company under the headship of Weldon.
II. Marketing Points
A. Product

Based on the article of (2003) Johnson & Johnson was a company who dwell in innovation and new products. This shows that the company has a commercial advantage against its competitors. Not only does it have a recognizable brand, it also offers products which the public identify with them. This is possible because they have identified themselves with the product. A good example of this would be their treatment of the drug, Procrit.
B. Place

Along with the famous products of the company, it also shows how effectively they make these accessible to the public. In the case of their product Bandaid, they targeted hospitals by making it more scientific through the improvements made by their research and design department. The product was made liquid and thus accessible for hospitals as wound closing agents. Another product was also made accessible to the public. Their product, Nizoral, was formerly an antifungal treatment targeted for hospital use was transformed to commonplace merchandise, shampoo. This shows the tenacity of the company to offer the public their products and in the same time expand their market.
C. Promotion

The promotion of the products of J&J, the company takes on the persuasive craftsmanship of Weldon to the public. The article indicates that Weldon does impose rather challenging tasks to his executives. These tasks are expected to be successful at the first attempt that some of the executives even consider it impossible. Nevertheless, the pressure provided by Weldon has been considerably effective given the performance of J&J in his reign. The competitive compulsion that has enveloped the company through Weldon has helped improved consciousness and creates a positive image towards the products offered by the company.
D. Price

Early on in the article, the discussions have presented that J&J have offered the public with low-cost and considerably affordable products in the market. This doesn’t only make their product known to the majority of the public, but also the choice of many buyers. The good thing about J&J’s recognizable brand name is that the buying public tends to trust their products. In this manner, this part of the marketing mix tends to contribute largely to the rest of the determinants of product choice.
III. Conclusion

The case study presented the circumstances surrounding Johnson & Johnson as one of the most influential companies in the commercial sector. One could learn largely on the situations of J&J. It shows that a firm leader could do wonders for the company. The case study has presented that Weldon was cognizant of both internal and external elements that affect the overall environment of the company. In this manner, he was able to use these to his advantage. Knowing what needs to be done for product has greatly influenced how he became aware on how these are going to be carried out.

More important than the effective implementation of the marketing mix, the proper communication within the organization is required. Along with the strong leader, the need of a healthy interaction within the ranks presents not only an opportunity to develop but also, as seen in the case of J&J, to essentially make seemingly impossibly demanding tasks into measured ones.

Nevertheless, the case study has also presented that the company have indeed taken several missteps in their quest for development. Again, leaders have to be constantly vigilant such that these errors could be mended before major implications have infected the entire operations of the company. Companies could learn from the case of J&J. Firm leaders and able executives to realize the vision of the company spell success for the company.
Friends: (0)
Reply With Quote
Related to Marketing Strategy of Johnson & Johnson
 
Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Mix of Johnson and Johnson Abhijeet S Marketing Management 0 December 4th, 2010 12:38 PM
SWOT ANALYSIS ON Johnson & Johnson Abhijeet S Principles of Management ( P.O.M) 0 November 25th, 2010 11:19 AM
Public Relations - JOHNSON & JOHNSON Rahul Parab Public Relations Management . 4 June 13th, 2009 12:41 PM
Johnson & Johnson in a big dogfight over TV advertisement Nadia Kardame Articles !! 0 July 8th, 2007 09:48 PM
The Johnson & Johnson Tylenol Crisis vengabeats Case Studies Hub 0 June 24th, 2007 05:40 PM
 

Reply

Bookmarks

Tags
advertising technologies, data centers, development cost, distribution strategies, innovative marketing, market capitalization, market research, marketing in europe, marketing mix, marketing strategy, marketing strategy of us, multinational corporation, new products, online productivity, pest analysis, product research, public corporation, revenue stream, swot analysis, united states

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
National Institute of...
Last post by Murgha Joshi
1 Hour Ago 12:48 PM
0 Replies
National Institute of...
Last post by Murgha Joshi
1 Hour Ago 12:37 PM
0 Replies
Mumbai Educational Trust...
Last post by Murgha Joshi
1 Hour Ago 12:29 PM
0 Replies
ERA Business School:...
Last post by Murgha Joshi
1 Hour Ago 12:16 PM
0 Replies
Test bank on Business...
Last post by Bhautik Kawa
2 Hours Ago 11:56 AM
2 Replies
Pepsi IPL 7, KXIP vs...
Last post by Yashwant Naik
14 Hours Ago 11:15 PM
0 Replies
RESEARCH PROJECT -...
Last post by Sangeeta Milap
18 Hours Ago 07:26 PM
5 Replies
Maddest Max: Glen Maxwell
Last post by Dharmik Moni
20 Hours Ago 06:00 PM
0 Replies
Kings XI Punjab Made...
Last post by Dharmik Moni
20 Hours Ago 05:58 PM
0 Replies
Boston Marathon 2014
Last post by Dharmik Moni
20 Hours Ago 05:50 PM
0 Replies
Tribute to Craig Sager!
Last post by Dharmik Moni
20 Hours Ago 05:46 PM
0 Replies
Country Music Singer...
Last post by Dharmik Moni
20 Hours Ago 05:41 PM
0 Replies
Google celebrate...
Last post by Dharmik Moni
20 Hours Ago 05:38 PM
0 Replies
Rubin 'Hurricane'
Last post by Dharmik Moni
20 Hours Ago 05:32 PM
0 Replies
STOCK MARKET TRADING...
Last post by Riya Bajaj
23 Hours Ago 02:31 PM
2 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
6 Days Ago 06:12 PM
100 Marks Project on...
by msdhoni
Last post by Bhautik Kawa
1 Week Ago 11:55 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in