Panasonic Corporation (パナソニック株式会社, Panasonikku Kabushiki-gaisha?) (TYO: 6752, NYSE: PC), formerly known as Matsushita Electric Industrial Co., Ltd. (松下電器産業株式会社, Matsushita Denki Sangyō Kabushiki-gaisha?), is a Japanese multinational consumer electronics corporation headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technics.

Since its founding in 1918, it has grown to become the largest Japanese electronics producer. In addition to electronics, Panasonic offers non-electronic products and services such as home renovation services. Panasonic was ranked the 89th-largest company in the world in 2009 by the Forbes Global 2000 and is among the Worldwide Top 20 Semiconductor Sales Leaders.[2]

For 90 years since establishment, the name of the company was always topped with "松下" ("Matsushita"). The company's name before 1 October 2008 had been "Matsushita Electric Industrial Co., Ltd.", used since 1935.[3][4]

In 1927, the company founder adopted a brand name "National" (ナショナル, National?) for a new lamp product, knowing "national" meant "of or relating to a people, a nation."[5] In 1955, the company labeled its export audio speakers and lamps "PanaSonic", which was the first time it used its "Panasonic" brand name.[6] The company began to use a brand name "Technics" in 1965.[6] The use of multiple brands lasted for some decades.[6]

In May 2003, the company put "Panasonic" as its global brand, and set its global brand slogan, "Panasonic ideas for life."[7] The company began to unify its brands to "Panasonic" and, by March 2004 replaced "National" for products and outdoor signboards, except for those in Japan[7].

On January 10, 2008, the company announced that it would change its name to "Panasonic Corporation" (effective on October 1, 2008) and phase out the brand "National" in Japan, replacing it with the global brand "Panasonic" (by March 2010)[8]. The name change was approved at a shareholders' meeting on June 26, 2008[9] after consultation with the Matsushita family. Panasonic owns RCTI, Global TV and MNC TV

Marketing strategies
Market selected
The companys management selected to go international by trying to sell its consumer electrical products to UK. (Chee and Harris, 1998)

Market entry mode
These are ways in which Panasonic company can seek to market its products in global market and usually depends on the quality of the companys products and the nature of competition that rival firms employ in trying to expand there market share and to maintain there growth. There are various methods of entry to different markets and Wolf Company has to select the effective ones depending on cost, risk and the degree of control, which can be exercised over them in terms of security. The following are some of the modes of entry:
Direct Exporting
Indirect Exporting
Joint Ventures
Licensing
Strategic Alliance (Cullen & Boteeah, 2005)
Marketing mix
Product: Panasonic Company deals with a variety of electrical products ranging from home hi-fi systems to broadcasting equipments. The product of the company are said to be unique as compared to of that of its competitors.
Price: Price is an important tool in competition and thus firms use it as a mechanism to outdo themselves in the industry. The product of the company are said to be affordable to its customers. Research indicates that the company is becoming a market leader because of the cheap prices associated with the products.
Place: Distribution channels determine the sales of any company and Panasonic Company has the best distributional channels that have resulted to increase in profit levels of the company.
Promotion: Panasonic Company has engaged itself in promotional activities of its products in UK and significant results have been achieved because consumers have responded well in co. (Chee and Harris, 1998)

Action plan for implementation
The company should plan for the activities to be carried and ensure that sufficient funds and capital are provided to enhance the success of the programs. The strategies that have been formulated should be implemented effectively in order to counter the moves of its competitors. The use of pre-testing techniques while introducing the electrical products to new markets should be utilized in order to give the management the insight of how the products will perform in the market. The methods of entry adopted by the company should be implemented too. (Punnett and Ricks, 1997)

Monitoring of action plan
Constant evaluation should be carried out to ensure that the companys marketing activities are a success. The managers should monitor how the products are performing in both old and new markets of the company as compared to that of its competitors thus will be able to formulate marketing strategies that can be a success to the firm.
(Punnett and Ricks, 1997)

Conclusion
In the recent past, trading has become increasingly global in some way because of the need to gather and increase the companys financial base. Secondary research is important before a company launches it products in a new market because it gives it vital information about the market situation of a country. The UK market is one of the best in the world especially when factors such as population, economic and social prospects. This company has a chances therefore of getting a fair share of the market if it considers all the marketing strategies suggested above.
 
Marketing mix is the synchronized and systematic planning to build the brand smother and efficient, without any hectic situation arises. Marketing mix is always useful to develop the strong and powerful marketing plan to rise high in the market overshadowing others. There are four parts in Marketing mix that is; Product, Price, Place, and Promotion. All four are crucial and mandatory process for brand building.
 
Top