ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Marketing Mix of Kentucky Fried Chicken (KFC)

Marketing Mix of Kentucky Fried Chicken (KFC)

Discuss Marketing Mix of Kentucky Fried Chicken (KFC) within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Marketing Mix of Kentucky Fried Chicken (KFC)
Old
 (1 (permalink))
Anjali Khurana
anjalicutek is an unknown quantity at this point
 
anjalicutek
Student of BBA at DAV College
Amritsar, Punjab
Management Paradise Guru
 
Institute: DAV College
Status: Offline
Posts: 2,223
Join Date: Nov 2010
Location: Amritsar, Punjab
Marketing Mix of Kentucky Fried Chicken (KFC) - December 7th, 2010

KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.

KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.[citation needed]

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.[3] Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate re-branding program;[4][5] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.

Born and raised in Henryville, Indiana, Sanders passed through several professions in his lifetime.[6] Sanders first served his fried chicken in 1930 in the midst of the Great Depression at a gas station he owned in North Corbin, Kentucky. The dining area was named "Sanders Court & Café" and was so successful that in 1936 Kentucky Governor Ruby Laffoon granted Sanders the title of honorary Kentucky Colonel in recognition of his contribution to the state's cuisine. The following year Sanders expanded his restaurant to 142 seats, and added a motel he bought across the street.[7] When Sanders prepared his chicken in his original restaurant in North Corbin, he prepared the chicken in an iron skillet, which took about 30 minutes to do, too long for a restaurant operation. In 1939, Sanders altered the cooking process for his fried chicken to use a pressure fryer, resulting in a greatly reduced cooking time comparable to that of deep frying.[8] In 1940 Sanders devised what came to be known as his Original Recipe.[9]

The Sanders Court & Café generally served travelers, often those headed to Florida, so when the route planned in the 1950s for what would become Interstate 75 bypassed Corbin, he sold his properties and traveled the U.S. to sell his chicken to restaurant owners. The first to take him up on the offer was Pete Harman in South Salt Lake, Utah; together, they opened the first "Kentucky Fried Chicken" outlet in 1952.[10] By the early 1960s, Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col. Sanders' chicken concept, as opposed to the KFC chain, was the Kenny Kings chain. The company owned many Northern Ohio diner-style restaurants, the last of which closed in 2004.


Kentucky Fried Chicken
‡ Four P's of
Marketing mix.
Introduction

‡ KFC Corporation, or KFC, founded and also known as
Kentucky Fried Chicken, is a chain of fast food
restaurants based in Louisville, Kentucky. KFC is a
brand and operating segment, called a "concept" of
Yum! Brands since 1997 when that company was spun
off from PepsiCo.

‡ KFC primarily sells chicken in form of pieces, wraps,
salads and sandwiches. While its primary focus is fried
chicken, KFC also offers a line of roasted chicken
products, side dishes and desserts.
Marketing Mix

‡ The marketing mix is generally accepted
as the use and specification of the 'four Ps'
describing the strategic position of a
product in the marketplace.

‡ Product
‡ Price
‡ Place
‡ Promotion
Product
Anything that can be offered to a market to
satisfy a want or need.

KFC's specialty is fried chicken served in various forms. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard
industrial kitchen type machine.
Segmentation
‡Geographic segmentation :

KFC has outlets internationally and sells its
products according to geographic needs of
the customer.InIndia KFC focuses how
geographically its customers demand
different products.In northIndia Chicken
is the main selling product, while in the
south the Veg. items sell more than the
chicken.
Segmentation
‡Demographic Segmentation
In demographic segmentation, the market is divided into
groups based on an age, gender, family size, income,
occupation, religion, race and nationality.
KFC divides the market on demographic basis in this way:

‡Age is between 6-65.
‡ Gender is both males and females.
‡ Family size is 1-2, 3-4, 5+
‡Income is Rs 10,000 n above.
‡ Family lifestyle is almost all.
Advertisements
Friends: (0)
Reply With Quote
Related to Marketing Mix of Kentucky Fried Chicken (KFC)
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Fried Eggs mahu LaUghTeR AccEleRatED , Just CHILL !! 0 September 27th, 2009 06:56 PM
Western Kentucky University Selects SS&C's Zoologic Learning Solutions - MarketWatch Maya Raichura Articles !! 0 October 8th, 2008 08:40 PM
Education: MBA from University of Louisville in Kentucky, BS in ... - Prague Post Maya Raichura Articles !! 0 October 2nd, 2008 09:20 PM
Swiss Engineering company ABB to buy Kentucky-based Kuhlman Electric Maya Raichura Articles !! 0 July 16th, 2008 06:40 PM
Have you sipped some fried coke yet? gaurav200x Articles !! 2 October 29th, 2006 01:21 AM
 

Reply

Bookmarks

Tags
4p of marketing, advertising campaigns, aesthetic design, business practices, computer software, consumer electronics, creativity software, customer base, electronics industry, marketing mix, marketing mix of, marketing mix of company, marketing mix of us, media browser, multinational corporation, operating system, people mix, personal computers, price mix, pricing strategies, product mix, productivity software, professional service, promotion mix, united states

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Do anyone has Soft copy... ( 1 2)
Last post by Arijit Mukherjee
14 Hours Ago 08:27 PM
13 Replies
Pest Analysis On Nike
Last post by Raj Verma
17 Hours Ago 05:48 PM
1 Replies
Best Colleges for doing...
Last post by Raj Verma
17 Hours Ago 05:47 PM
1 Replies
Impact of MNC’s on... ( 1 2)
Last post by Raj Verma
17 Hours Ago 05:46 PM
14 Replies
FINAL YEAR MBA MARKETING...
Last post by Raj Verma
17 Hours Ago 05:43 PM
6 Replies
Summer Internship... ( 1 2)
Last post by Reena Dapat
17 Hours Ago 05:33 PM
16 Replies
Human Resource...
Last post by Vinod Gupta
17 Hours Ago 05:23 PM
3 Replies
TYPES OF FDI
Last post by Vinod Gupta
17 Hours Ago 05:21 PM
1 Replies
Pest Analysis On...
Last post by Pramit Singh
17 Hours Ago 05:16 PM
1 Replies
types of production ( 1 2)
Last post by Pramit Singh
17 Hours Ago 05:14 PM
14 Replies
Solved Question Paper of... ( 1 2 3)
Last post by Pramit Singh
17 Hours Ago 05:10 PM
24 Replies
Distribution Strategy of...
Last post by Pramit Singh
17 Hours Ago 05:08 PM
1 Replies
Download more than 300... ( 1 2)
Last post by Ju Bee
18 Hours Ago 04:06 PM
12 Replies
Indian Rupee Update by...
Last post by Epic Research
19 Hours Ago 02:59 PM
0 Replies
Asian Markets Update by...
Last post by Epic Research
20 Hours Ago 02:54 PM
0 Replies

» Projects Helpline

Summer Internship...
Last post by Reena Dapat
17 Hours Ago 05:33 PM
topics related to 100...
Last post by Dharmik Moni
1 Day Ago 05:33 PM
Retail Management Notes
Last post by Bhautik Kawa
1 Week Ago 10:56 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in