ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Marketing Mix of Snap-on

Marketing Mix of Snap-on

Discuss Marketing Mix of Snap-on within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Snap-on (NYSE: SNA) is a leading U.S. designer, manufacturer and marketer of tools and equipment to professional tool users. It ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Marketing Mix of Snap-on
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Marketing Mix of Snap-on - December 6th, 2010

Snap-on (NYSE: SNA) is a leading U.S. designer, manufacturer and marketer of tools and equipment to professional tool users. It was founded in 1920. Snap-on is located in Kenosha, Wisconsin, and employs approximately 11,500 people worldwide. The company is currently worth 2.4 billion dollars (US) and is one of the companies on the S&P 500.


The modern socket wrench, with interchangeable sockets, was invented by an American J.J. Richardson, of Woodstock, Vermont. The tool was patented through the Scientific American Patent Agency on June 18, 1863.[1] The first illustration of the tool appears on pg. 248 of the April 16, 1864 issue of Scientific American.[2]

Joseph Johnson and William Seidemann formed the Snap-on Wrench Company in 1920. The company manufactured and marketed ten sockets that would "snap on" to five interchangeable handles. Snap-on's direct-marketing was a concept that would revolutionize the sales industry.

To sell the products, Johnson and Seidemann worked with Stanton Palmer, who took the tools directly to customers at their places of business and demonstrated the benefits, which became the cornerstone of the company's marketing success. As a result of this successful sales strategy, Palmer enlisted Newton Tarble to share the increasing workload. These four founders — Joseph Johnson, William Seidemann, Stanton Palmer, and Newton Tarble, under the leadership of Palmer — were responsible for putting Snap-on tools on the map.

* Product
* Price
* Place (Distribution)
* Promotion

By using variations of these four components you have the ability to reach multiple consumers within your target market.

Creating a successful marketing mix that will increase results often takes experimenting and market research. There are many methods that can be used, both in person and the use of impersonal presentations. The key is to not always depend on "one" mix always explore other avenues. The combining and coordination of these elements will be more effective than depending on one.

You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. Do all of your elements contain the same message? Take for example the following scenario:

We are a company that specializes in marketing services and we cater to physicians, however the products we offer fulfill the needs of lead generation for lawyers. Our price is geared an enterprise budget and our magazine advertisements and promotions are being placed in magazines that have a subscription base of senior citizens.

Do you see a problem with this? While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you. Always make sure that your marketing mix has a message that speaks in unison.

For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market, and gear your promotion to solve the problems that they are encountering.

If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to Marketing Mix of Snap-on
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
P-Snap Abhijeet S Mass Media Research 0 October 11th, 2010 07:03 PM
snap anshuman1982 CAT, XAT, MAT, CET, JMET and other Indian MBA Entrance Exams 8 November 30th, 2009 06:06 PM
SNAP to you indian_girl Preparation Resources/ General CAT queries and info !! 1 December 16th, 2006 07:39 PM
Snap PMPRAV Preparation Resources/ General CAT queries and info !! 2 December 14th, 2006 08:57 PM
 

Reply

Bookmarks

Tags
4p of marketing, advertising campaigns, aesthetic design, business practices, computer software, consumer electronics, creativity software, customer base, electronics industry, marketing mix, marketing mix of, marketing mix of company, marketing mix of us, media browser, multinational corporation, operating system, people mix, personal computers, price mix, pricing strategies, product mix, productivity software, professional service, promotion mix, united states

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

How To Choose The RIGHT...
Last post by Joel Francis
1 Hour Ago 11:43 AM
0 Replies
Choosing the Factual PR...
Last post by Joel Francis
2 Hours Ago 11:42 AM
2 Replies
NOTES ON PUBLIC RELATION ( 1 2)
Last post by Rosario Steve
2 Hours Ago 10:50 AM
10 Replies
This true story won...
Last post by Joel Francis
23 Hours Ago 02:11 PM
0 Replies
Balley Price Holdings pa...
Last post by Val Berro
1 Day Ago 08:16 AM
0 Replies
Solution manual on... ( 1 2 3... Last Page)
Last post by Rishubh Satiya
1 Day Ago 05:53 AM
39 Replies
Soultion manual on... ( 1 2 3... Last Page)
Last post by Umberto Palazzo
1 Day Ago 04:21 AM
64 Replies
Solution Manual on... ( 1 2)
Last post by Santo Sammy
1 Day Ago 04:02 AM
17 Replies
Solution manual on... ( 1 2)
Last post by Jemsoo Seven
1 Day Ago 07:22 PM
14 Replies
international banking...
Last post by Aaina Khan
1 Day Ago 02:22 PM
9 Replies
Who are your five...
Last post by Justin Chouhan
2 Days Ago 01:06 PM
4 Replies
Are women dominant ( 1 2 3... Last Page)
Last post by Justin Chouhan
2 Days Ago 12:58 PM
92 Replies
World class manufacturing
Last post by Kartik Raichura
2 Days Ago 01:56 PM
1 Replies
Indian Rupee Update by...
Last post by Epic Research
3 Days Ago 11:22 AM
5 Replies
Asian Markets Update by...
Last post by Epic Research
3 Days Ago 11:20 AM
5 Replies

» Projects Helpline

project on privatisation
Last post by Shatrughna Bhoir
6 Days Ago 08:05 PM
topics related to 100...
Last post by Rachini Pandey
1 Week Ago 10:35 PM
Retail Management Notes
Last post by Rajesh Nimbunkar
1 Week Ago 05:12 PM

» THE BIG FIGHT

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in