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Marketing Mix of Sprint Nextel Corporation : Sprint Nextel Corporation (NYSE: S) is a telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in United States, with 48.9 million customers,[1] behind Verizon Wireless and AT&T Mobility.

Sprint is a global Internet carrier and makes up a portion of the Internet backbone. In the United States, the company is the third largest long distance provider and also owns a majority of Clearwire, which operates the largest wireless broadband network.

The company was renamed in 2005 with the purchase of Nextel Communications by Sprint Corporation. The company continues to operate using two separate wireless network technologies, CDMA and iDEN (for Nextel and some Boost Mobile subscribers). In 2009, Sprint reached an agreement to outsource management of its wireless networks to Ericsson. The transfer of the network and the employees that go with them is set to happen by the end of the third quarter. ... Sprint didn't disclose exact numbers on savings.

In 2006, the company spun off its local landline telephone business, naming it Embarq (which was subsequently acquired by CenturyTel).

Sprint Nextel launched its first WiMAX wireless device on December 21, 2008 (The Franklin Wireless u300 broadband card), and the first WiMAX phone available in the United States (The HTC Evo 4G) on June 4, 2010, utilizing its WiMAX technology from Clearwire Corp. Sprint Nextel has referred to these as 4G devices despite WiMAX failing to meet the ITU definition for a 4G mobile communication technology.


Factors or trends in the marketing environment

The marketing environment is a complex set of interacting people, processes, situations, and technologies, including the marketing corporation that can significantly impact upon the nature and performance of the business enterprise (Varey 2001). The marketing environment has evolved during the past decade. Some of this evolution has come at the hands of marketers themselves, some from a changing population, and some from other environmental pressures (Wells 1997).Changes in the marketing environment include fragmentation of the mass market; rise of personalized buying strategies; consumers who are more knowledgeable and critical of marketing efforts; more cluttered retail and marketing communications environments; blurring of traditional boundaries among retail classes of trade and between retailers and manufacturers; increased localization and micromarketing efforts; rise of total quality management (TQM) and customer satisfaction programs; increased accountability; and marketing information revolution (Wells 1997).



The evolution of the marketing environment points to the need for a shift in how marketers approach communication planning (Wells 1997). The trends in the marketing environment that might affect the company in the next few years include the rise of personalized buying strategies and the consumers who are more critical of marketing efforts. Such trend can force the company to alter its strategies in dealing with clients and it can make the company change its marketing strategies.

Market segment and target market

The market of Mc Donald’s Corporation is different individuals who need a fast delivery of the food they want. This market is the one that needs an alternative dining experience. This market is the one that would want a dining business that would not cause them to waste much of the client’s time. The market segment of the company is divided into the adult and kid segments. There are specific meals for the old people and the younger clients. For the younger clients the meals are reduced so that the young clients can finish the meal without anything being wasted. The company makes sure that they cover all the segments in the society they are operating in. The company has specialized prices for the different market segment, this will ensure that the clients will have lesser doubts about taking a look at the company’s product and the products that they can afford.



The target market of the company involves almost all sectors of the society. They want to provide meals to young or old, boy or girl. The company as much as possible aims to reach all walks of life. This target market is a larger source of income. The company has different marketing strategies that can cater to the taste and appeal of such markets. The company makes sure that its stores and branches are located in the most profitable places where clients can easily see the store and they can be encouraged to visit the store and buy products. The company also makes sure that competition in the location they want to put up the branch will not be too heavy.

Opportunities to expand to other market segments

Expanding into additional segments, after reaching an acceptable market share position in the primary market is a prudent option. The common strategy is to penetrate with either line extensions or technology applications. It is an acceptable and logical move for a market leader particularly in a flat market. It's only advisable though if sufficient resources are available to penetrate the new segment and, providing sufficient management attention and resources are available to vigorously protect the primary segment (Paley 2006). Otherwise, it may be necessary to pull back from the expansion because resources are spread too thin. Market expansion can be viewed through different means such as market segmentation analysis; product life cycle analysis and new product development, all of which have a foundation of solid marketing intelligence and competitor intelligence (Paley 2006).



When accurate market information pinpoints those market segments that would respond favorably to the company's marketing efforts, then implementing their aggressive strategies should improve their chances for increasing product line profitability (Paley 2006). The market segment of the company can still be expanded to accommodate the elder people market. The company can consider such clients as a different segment that should receive a different kind of service. They should also provide a different kind of meal for such market. Another market that the company can expand to is the infant market. The company can consider such market as a different one that needs a different kind of product.

Positioning Map

Positioning happens when the company tries to create an identity in the minds of the target market. The company makes use of the best positioning strategies that intends to make an identity separate from the competitors. The positioning strategy of the company is based on the undifferentiated strategy wherein the entire market is targeted and a simple marketing mix is used on such market. The needs of the market are nearly similar thus this positioning strategy is used. The positioning strategy of the company is concentrated on comparing what they can do to what their competitors can do. The positioning strategy of the company focuses on showing the clients that the company is the best place for their desires without spending too much. In the positioning map the company in a different positioning level wherein it has a high ranking and demands low fees. The prices of the products are lower than most of its competitors yet the company’s service and performance have a high rank.
 
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Marketing Mix of Sprint Nextel Corporation : Sprint Nextel Corporation (NYSE: S) is a telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in United States, with 48.9 million customers,[1] behind Verizon Wireless and AT&T Mobility.

Sprint is a global Internet carrier and makes up a portion of the Internet backbone. In the United States, the company is the third largest long distance provider and also owns a majority of Clearwire, which operates the largest wireless broadband network.

The company was renamed in 2005 with the purchase of Nextel Communications by Sprint Corporation. The company continues to operate using two separate wireless network technologies, CDMA and iDEN (for Nextel and some Boost Mobile subscribers). In 2009, Sprint reached an agreement to outsource management of its wireless networks to Ericsson. The transfer of the network and the employees that go with them is set to happen by the end of the third quarter. ... Sprint didn't disclose exact numbers on savings.

In 2006, the company spun off its local landline telephone business, naming it Embarq (which was subsequently acquired by CenturyTel).

Sprint Nextel launched its first WiMAX wireless device on December 21, 2008 (The Franklin Wireless u300 broadband card), and the first WiMAX phone available in the United States (The HTC Evo 4G) on June 4, 2010, utilizing its WiMAX technology from Clearwire Corp. Sprint Nextel has referred to these as 4G devices despite WiMAX failing to meet the ITU definition for a 4G mobile communication technology.


Factors or trends in the marketing environment

The marketing environment is a complex set of interacting people, processes, situations, and technologies, including the marketing corporation that can significantly impact upon the nature and performance of the business enterprise (Varey 2001). The marketing environment has evolved during the past decade. Some of this evolution has come at the hands of marketers themselves, some from a changing population, and some from other environmental pressures (Wells 1997).Changes in the marketing environment include fragmentation of the mass market; rise of personalized buying strategies; consumers who are more knowledgeable and critical of marketing efforts; more cluttered retail and marketing communications environments; blurring of traditional boundaries among retail classes of trade and between retailers and manufacturers; increased localization and micromarketing efforts; rise of total quality management (TQM) and customer satisfaction programs; increased accountability; and marketing information revolution (Wells 1997).



The evolution of the marketing environment points to the need for a shift in how marketers approach communication planning (Wells 1997). The trends in the marketing environment that might affect the company in the next few years include the rise of personalized buying strategies and the consumers who are more critical of marketing efforts. Such trend can force the company to alter its strategies in dealing with clients and it can make the company change its marketing strategies.

Market segment and target market

The market of Mc Donald’s Corporation is different individuals who need a fast delivery of the food they want. This market is the one that needs an alternative dining experience. This market is the one that would want a dining business that would not cause them to waste much of the client’s time. The market segment of the company is divided into the adult and kid segments. There are specific meals for the old people and the younger clients. For the younger clients the meals are reduced so that the young clients can finish the meal without anything being wasted. The company makes sure that they cover all the segments in the society they are operating in. The company has specialized prices for the different market segment, this will ensure that the clients will have lesser doubts about taking a look at the company’s product and the products that they can afford.



The target market of the company involves almost all sectors of the society. They want to provide meals to young or old, boy or girl. The company as much as possible aims to reach all walks of life. This target market is a larger source of income. The company has different marketing strategies that can cater to the taste and appeal of such markets. The company makes sure that its stores and branches are located in the most profitable places where clients can easily see the store and they can be encouraged to visit the store and buy products. The company also makes sure that competition in the location they want to put up the branch will not be too heavy.

Opportunities to expand to other market segments

Expanding into additional segments, after reaching an acceptable market share position in the primary market is a prudent option. The common strategy is to penetrate with either line extensions or technology applications. It is an acceptable and logical move for a market leader particularly in a flat market. It's only advisable though if sufficient resources are available to penetrate the new segment and, providing sufficient management attention and resources are available to vigorously protect the primary segment (Paley 2006). Otherwise, it may be necessary to pull back from the expansion because resources are spread too thin. Market expansion can be viewed through different means such as market segmentation analysis; product life cycle analysis and new product development, all of which have a foundation of solid marketing intelligence and competitor intelligence (Paley 2006).



When accurate market information pinpoints those market segments that would respond favorably to the company's marketing efforts, then implementing their aggressive strategies should improve their chances for increasing product line profitability (Paley 2006). The market segment of the company can still be expanded to accommodate the elder people market. The company can consider such clients as a different segment that should receive a different kind of service. They should also provide a different kind of meal for such market. Another market that the company can expand to is the infant market. The company can consider such market as a different one that needs a different kind of product.

Positioning Map

Positioning happens when the company tries to create an identity in the minds of the target market. The company makes use of the best positioning strategies that intends to make an identity separate from the competitors. The positioning strategy of the company is based on the undifferentiated strategy wherein the entire market is targeted and a simple marketing mix is used on such market. The needs of the market are nearly similar thus this positioning strategy is used. The positioning strategy of the company is concentrated on comparing what they can do to what their competitors can do. The positioning strategy of the company focuses on showing the clients that the company is the best place for their desires without spending too much. In the positioning map the company in a different positioning level wherein it has a high ranking and demands low fees. The prices of the products are lower than most of its competitors yet the company’s service and performance have a high rank.

Well abhi, many many thanks for your help and providing the information on Sprint Nextel Corporation. BTW, i am also going to upload a document where you can find some useful information and can also included in your report..
 

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