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Marketing Mix of Syntel, Inc.

Discuss Marketing Mix of Syntel, Inc. within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Syntel, Inc. (NASDAQ: SYNT) is a global provider of Information Technology (IT) and Knowledge Process Outsourcing (KPO) solutions, with global ...

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Marketing Mix of Syntel, Inc.
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Abhijeet S
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Marketing Mix of Syntel, Inc. - December 6th, 2010

Syntel, Inc. (NASDAQ: SYNT) is a global provider of Information Technology (IT) and Knowledge Process Outsourcing (KPO) solutions, with global development centers in India, and US.

Syntel was founded in Troy, Michigan in 1980 by Indian Bharat Desai, a graduate of University of Michigan’s Stephen M. Ross School of Business and Neerja Sethi with an initial investment of $2,000. Originally named “Systems International,” the company began providing software staffing services to local corporations, earning $30,000 in its first year.

On February 1, 2010, Syntel announced the promotion of Prashant Ranade to the position of CEO. Founder and former CEO Bharat Desai will continue to serve as Chairman of the Board, and is the majority shareholder.

As of June 30, 2010, Syntel has over 14,900 employees and annual revenues in excess of $419 million.


The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.

Product

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Price

Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Promotion

Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

Promotion decisions involve advertising, public relations, media types, etc.
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Re: Marketing Mix of Syntel, Inc.
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Jitendra Mazee
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Re: Marketing Mix of Syntel, Inc. - June 23rd, 2017

Quote:
Originally Posted by abhishreshthaa View Post
Syntel, Inc. (NASDAQ: SYNT) is a global provider of Information Technology (IT) and Knowledge Process Outsourcing (KPO) solutions, with global development centers in India, and US.

Syntel was founded in Troy, Michigan in 1980 by Indian Bharat Desai, a graduate of University of Michigan’s Stephen M. Ross School of Business and Neerja Sethi with an initial investment of $2,000. Originally named “Systems International,” the company began providing software staffing services to local corporations, earning $30,000 in its first year.

On February 1, 2010, Syntel announced the promotion of Prashant Ranade to the position of CEO. Founder and former CEO Bharat Desai will continue to serve as Chairman of the Board, and is the majority shareholder.

As of June 30, 2010, Syntel has over 14,900 employees and annual revenues in excess of $419 million.


The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.

Product

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Price

Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Promotion

Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

Promotion decisions involve advertising, public relations, media types, etc.
Hey abhi, i am also going to share some important information on Syntel, Inc which would help others. Well, i also appreciate your work for sharing your marketing mix report on Syntel, Inc.
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