abhishreshthaa

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The Vanguard Group is an American investment management company that manages approximately $1.4 trillion[1] in assets, based in Malvern, Pennsylvania. It offers mutual funds and other financial products and services to individual and institutional investors in the United States and abroad. Founder and former chairman John C. Bogle is credited with the creation of the first index fund available to individual investors, the popularization of index funds generally, and driving costs down across the mutual fund industry.

Vanguard is unusual among mutual-fund companies since it is owned by the funds themselves. In this structure, each fund contributes a set amount of capital towards shared management, marketing, and distribution services. The company says that this structure better orients management towards shareholder interests.[2] Other mutual-fund sponsors are expected simultaneously to make a profit for their outside owners and provide the most cost-effective service to funds for their shareholders



Three-year sales based on expectations of the extent of expansion of customers because of the promotional activities shows an increase in the next three years. This reflects the extent of increase in sales due to the increase in customers. The customer group contributing the highest percentage of sales are men and women on a diet regime. This group also contributes the highest year-on-year increase in sales. The initial customer base of vegetarians and hippies also significantly contribute to sales but growth is at a lower rate when compared to the dieting men and women. This could be due to the saturation of the market and there is little room for expansion into this niche market. University students and young professionals also significantly contribute to sales but the growth in the next three years is not as high as the contribution of the group of dieting men and women. This finds explanation in the difficulty of tapping into large pools of students and young professionals, unless the promotional plan succeeds in making organic food a trend among this group.

This implies that in case of trade-off, the priority is maintaining the customer base of vegetarians and hippies and expanding into the pool of men and women on a diet regime. The expected sales contribution reflects the cost of the promotional activity for the particular group. In relation to the three-year expenses, the three-year sales reflect profitability in the next three years. The total expenses for the promotional and other expansion plans are achievable even during the first months following the commencement of the market expansion plan by focusing on promotions.



Customers


2009


2010


2011

Vegetarians


₤10,800


₤10, 900


₤11,200

Hippies


₤20,160


₤20, 260


₤20,490

Dieting Men & Women


₤60,000


₤63,000


₤65,000

University Students


₤12,600


₤12,760


₤12,900

Young Professionals


₤12,980


₤13, 400


₤13,710

Total


₤116,540


₤120,320


₤123,300



In relation to the monthly sales, the group of dieting men and women contribute a consistent value to sales, which means that this group constitutes the most promising group even in the monthly sales. The hippies and vegetarians also contribute a regular amount to sales due to the status as the customer base or regular customers of the restaurant. The shifts in monthly sales are due primarily to the sales contribution from young professionals and university students. Contribution from the student group shifts depending on the breaks and school sessions while the group of young professionals also depend on the period when they take breaks from work for the holidays or for travel.

Overall, expected sales from spending on the promotional activities weigh in favour of the market expansion plan via promotions. Expected sales whether on a monthly or year-on-year basis can support the expenses. As long as the restaurant focuses on effective strategies for its market expansion plan, it should expect to increase its number of customers to an extent that would support its sales to cover the expenses. The return on investments would also be experienced immediately with long-term implications.
 
The Vanguard Group is an American investment management company that manages approximately $1.4 trillion[1] in assets, based in Malvern, Pennsylvania. It offers mutual funds and other financial products and services to individual and institutional investors in the United States and abroad. Founder and former chairman John C. Bogle is credited with the creation of the first index fund available to individual investors, the popularization of index funds generally, and driving costs down across the mutual fund industry.

Vanguard is unusual among mutual-fund companies since it is owned by the funds themselves. In this structure, each fund contributes a set amount of capital towards shared management, marketing, and distribution services. The company says that this structure better orients management towards shareholder interests.[2] Other mutual-fund sponsors are expected simultaneously to make a profit for their outside owners and provide the most cost-effective service to funds for their shareholders



Three-year sales based on expectations of the extent of expansion of customers because of the promotional activities shows an increase in the next three years. This reflects the extent of increase in sales due to the increase in customers. The customer group contributing the highest percentage of sales are men and women on a diet regime. This group also contributes the highest year-on-year increase in sales. The initial customer base of vegetarians and hippies also significantly contribute to sales but growth is at a lower rate when compared to the dieting men and women. This could be due to the saturation of the market and there is little room for expansion into this niche market. University students and young professionals also significantly contribute to sales but the growth in the next three years is not as high as the contribution of the group of dieting men and women. This finds explanation in the difficulty of tapping into large pools of students and young professionals, unless the promotional plan succeeds in making organic food a trend among this group.

This implies that in case of trade-off, the priority is maintaining the customer base of vegetarians and hippies and expanding into the pool of men and women on a diet regime. The expected sales contribution reflects the cost of the promotional activity for the particular group. In relation to the three-year expenses, the three-year sales reflect profitability in the next three years. The total expenses for the promotional and other expansion plans are achievable even during the first months following the commencement of the market expansion plan by focusing on promotions.



Customers


2009


2010


2011

Vegetarians


₤10,800


₤10, 900


₤11,200

Hippies


₤20,160


₤20, 260


₤20,490

Dieting Men & Women


₤60,000


₤63,000


₤65,000

University Students


₤12,600


₤12,760


₤12,900

Young Professionals


₤12,980


₤13, 400


₤13,710

Total


₤116,540


₤120,320


₤123,300



In relation to the monthly sales, the group of dieting men and women contribute a consistent value to sales, which means that this group constitutes the most promising group even in the monthly sales. The hippies and vegetarians also contribute a regular amount to sales due to the status as the customer base or regular customers of the restaurant. The shifts in monthly sales are due primarily to the sales contribution from young professionals and university students. Contribution from the student group shifts depending on the breaks and school sessions while the group of young professionals also depend on the period when they take breaks from work for the holidays or for travel.

Overall, expected sales from spending on the promotional activities weigh in favour of the market expansion plan via promotions. Expected sales whether on a monthly or year-on-year basis can support the expenses. As long as the restaurant focuses on effective strategies for its market expansion plan, it should expect to increase its number of customers to an extent that would support its sales to cover the expenses. The return on investments would also be experienced immediately with long-term implications.

Hey abhi, i am also going to share some important information on Vanguard Group which would help others. Well, i also appreciate your work for sharing your marketing mix report on Vanguard Group.
 

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