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Marketing Mix of Zappos.com

Discuss Marketing Mix of Zappos.com within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Zappos.com is an online shoe and clothing shop. Currently based in Henderson, Nevada, United States,[4] the company warehouse is located ...

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Marketing Mix of Zappos.com - December 6th, 2010

Zappos.com is an online shoe and clothing shop. Currently based in Henderson, Nevada, United States,[4] the company warehouse is located in Shepherdsville, Kentucky, along with an outlet store.

Since its founding in 1999, Zappos has grown to be the largest online shoe store.[5] Zappos did "almost nothing" in sales for 1999, but grossed over USD$800 million in merchandise sales in 2007 and grossed over $1 billion in 2009.[2] In July 2009, under pressure to deliver a return to Sequoia Capital and its other investors, the company announced it would be acquired by Amazon.com in an all-stock deal;[6] by the time the deal closed in early November, the deal was worth about $1.2 billion.[7][8][9]

The name Zappos is derived from the Spanish word zapatos, meaning shoes.


Product

The main product of Barclays includes credit cards, banking and investment management services. As part of the decision making process, the company should decide on which products or services should be considered in the Chinese market.



Pricing

Another aspect to be considered in this decision making marketing plan is the pricing strategy. To be able to be known into the Chinese and global market, the marketing manager will provide the Chinese market with an affordable cost while giving them high quality products and services.



Placement/Distribution

To make the customers in China aware of the existence of the products and services of Barclays, their products will be distributed directly with their clients and customers. The customer care department will be responsible for calling prospective clients in China. Barclays’ products in China will also be distributed in the country through joint venture of existing banks and financial industries in the nation.



Promotion/Communication

In terms of promotion, Barclay management with the collaboration of the marketing manager and customer care department will use audio and video advertisements print advertisements as well as the context of e-marketing. Direct selling through call center and customer care department will also be considered for promoting the products of the company. Such promotion and communication aims on meeting the consumer from different places everywhere, specifically those target markets.

On one hand, since the trend in the market environment today is the use of internet marketing approach, Barclay will also develop a website exclusively for Chinese clients so that they can easily understand the products and its descriptions and other services offered by the company (Donthu and Garcia, 1999). Accordingly, internet marketing approach can help the company to reach other customers around the globe.



With the use of this marketing plan and evaluation, Barclays will be able to establish competitive position in the Chinese market, considering that the hype of credit card markets is considered to be the powerful market in the world today. Through the information provided in this report, the management will be able to have effective decision on how they can enter Chinese market.
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Re: Marketing Mix of Zappos.com - June 26th, 2015

Objectives of Marketing Mix

1) Codified marketing plan


2) Use of best available medium

3) Work according plan
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