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AlliedSignal was an aerospace, automotive and engineering company that acquired and merged with Honeywell for $15 billion in 1999, after which the new group adopted the Honeywell name.

AlliedSignal was created through a 1985 merger of Allied Corp. (formerly Allied Chemical & Dye) and Signal Companies (formerly Signal Oil & Gas), the company renamed to Allied-Signal on September 19, 198


The company's involvement in aerospace stems from earlier mergers between Allied Chemical & Dye and the Bendix Corporation in 1983, and between Signal Oil & Gas and the Garrett Corporation in 1964. The combined company adopted The Signal Companies as its corporate name in 1968.[2] The 1985 Allied-Signal merger made aerospace the new company's largest business sector.[3]

The Allied-Signal name was changed to AlliedSignal (without the hyphen) in 1993 to reinforce a one-company image and signify the full integration of all of its businesses.[4] In 1999, AlliedSignal acquired Honeywell and took its more-recognizable name. The acquisition was meant as a final triumphant move to cap off a long career by AlliedSignal's CEO, Larry Bossidy.

As of 2006, its automotive products included Fram Filters, Autolite Spark Plugs and Prestone Anti-Freeze. The Bendix Corporation had purchased both the Fram and Autolite brands from other companies in 1973. The Prestone brand was acquired in the late 1990s.


AlliedSignal was an aerospace, automotive and engineering company that acquired and merged with Honeywell for $15 billion in 1999, after which the new group adopted the Honeywell name.

AlliedSignal was created through a 1985 merger of Allied Corp. (formerly Allied Chemical & Dye) and Signal Companies (formerly Signal Oil & Gas), the company renamed to Allied-Signal on September 19, 198


The company's involvement in aerospace stems from earlier mergers between Allied Chemical & Dye and the Bendix Corporation in 1983, and between Signal Oil & Gas and the Garrett Corporation in 1964. The combined company adopted The Signal Companies as its corporate name in 1968.[2] The 1985 Allied-Signal merger made aerospace the new company's largest business sector.[3]

The Allied-Signal name was changed to AlliedSignal (without the hyphen) in 1993 to reinforce a one-company image and signify the full integration of all of its businesses.[4] In 1999, AlliedSignal acquired Honeywell and took its more-recognizable name. The acquisition was meant as a final triumphant move to cap off a long career by AlliedSignal's CEO, Larry Bossidy.

As of 2006, its automotive products included Fram Filters, Autolite Spark Plugs and Prestone Anti-Freeze. The Bendix Corporation had purchased both the Fram and Autolite brands from other companies in 1973. The Prestone brand was acquired in the late 1990s.


The product range and how it is used is a function of the marketing mix. The range may be broadened or a brand may be extended for tactical reasons, such as matching competition or catering for seasonal fluctuations. Alternatively, a product may be repositioned to make it more acceptable for a new group of consumers as part of a long-term plan.
The price


Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. The price of an item is clearly an important determinant of the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Researching consumers' opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay. An organisation's pricing policy will vary according to time and circumstances. Crudely speaking, the value of water in the Lake District will be considerably different from the value of water in the desert.
The place


Although figures vary widely from product to product, roughly a fifth of the cost of a product goes on getting it to the customer. 'Place' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. The choice of distribution method will depend on a variety of circumstances. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers.
The promotion


Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The razzmatazz, pace and creativity of some promotional activities are almost alien to normal business activities.

The cost associated with promotion or advertising goods and services often represents a sizeable proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organisation to develop and build up a succession of messages and can be extremely cost-effective.
The marketing mix of Manchester United


What are the main elements of the marketing mix of Manchester United? First of all the product includes providing an excellent football team that plays and wins in an exciting way. However, there are other ingredients of the product including merchandising such as the sale of shirts, and a range of memorabilia. The product also relates to television rights, and Manchester United's own television channel. In one respect the place is Old Trafford where home games are played, but Manchester United also plays at a range of other venues. And, of course its products are sold across the globe, through the club's website and a range of other sales media.

Manchester United markets itself as a global brand. The club also engages in a range of joint promotional activities, for example with the mobile phone company Vodafone. Manchester United books, shirts, programmes, keyrings and many other items are sold and promoted through its website. The club has positioned itself at the upmarket premier end of the market and, as a result, it tends to charge premium prices as evidenced by the high cost of a season ticket to watch home league games.

Positioning or repositioning a product - refers to locating that product within a market for example presenting it is an upmarket or downmarket product. Positioning it as a product for younger consumers or older consumers etc.
 
AlliedSignal was an aerospace, automotive and engineering company that acquired and merged with Honeywell for $15 billion in 1999, after which the new group adopted the Honeywell name.

AlliedSignal was created through a 1985 merger of Allied Corp. (formerly Allied Chemical & Dye) and Signal Companies (formerly Signal Oil & Gas), the company renamed to Allied-Signal on September 19, 198


The company's involvement in aerospace stems from earlier mergers between Allied Chemical & Dye and the Bendix Corporation in 1983, and between Signal Oil & Gas and the Garrett Corporation in 1964. The combined company adopted The Signal Companies as its corporate name in 1968.[2] The 1985 Allied-Signal merger made aerospace the new company's largest business sector.[3]

The Allied-Signal name was changed to AlliedSignal (without the hyphen) in 1993 to reinforce a one-company image and signify the full integration of all of its businesses.[4] In 1999, AlliedSignal acquired Honeywell and took its more-recognizable name. The acquisition was meant as a final triumphant move to cap off a long career by AlliedSignal's CEO, Larry Bossidy.

As of 2006, its automotive products included Fram Filters, Autolite Spark Plugs and Prestone Anti-Freeze. The Bendix Corporation had purchased both the Fram and Autolite brands from other companies in 1973. The Prestone brand was acquired in the late 1990s.


AlliedSignal was an aerospace, automotive and engineering company that acquired and merged with Honeywell for $15 billion in 1999, after which the new group adopted the Honeywell name.

AlliedSignal was created through a 1985 merger of Allied Corp. (formerly Allied Chemical & Dye) and Signal Companies (formerly Signal Oil & Gas), the company renamed to Allied-Signal on September 19, 198


The company's involvement in aerospace stems from earlier mergers between Allied Chemical & Dye and the Bendix Corporation in 1983, and between Signal Oil & Gas and the Garrett Corporation in 1964. The combined company adopted The Signal Companies as its corporate name in 1968.[2] The 1985 Allied-Signal merger made aerospace the new company's largest business sector.[3]

The Allied-Signal name was changed to AlliedSignal (without the hyphen) in 1993 to reinforce a one-company image and signify the full integration of all of its businesses.[4] In 1999, AlliedSignal acquired Honeywell and took its more-recognizable name. The acquisition was meant as a final triumphant move to cap off a long career by AlliedSignal's CEO, Larry Bossidy.

As of 2006, its automotive products included Fram Filters, Autolite Spark Plugs and Prestone Anti-Freeze. The Bendix Corporation had purchased both the Fram and Autolite brands from other companies in 1973. The Prestone brand was acquired in the late 1990s.


The product range and how it is used is a function of the marketing mix. The range may be broadened or a brand may be extended for tactical reasons, such as matching competition or catering for seasonal fluctuations. Alternatively, a product may be repositioned to make it more acceptable for a new group of consumers as part of a long-term plan.
The price


Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. The price of an item is clearly an important determinant of the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Researching consumers' opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay. An organisation's pricing policy will vary according to time and circumstances. Crudely speaking, the value of water in the Lake District will be considerably different from the value of water in the desert.
The place


Although figures vary widely from product to product, roughly a fifth of the cost of a product goes on getting it to the customer. 'Place' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. The choice of distribution method will depend on a variety of circumstances. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers.
The promotion


Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The razzmatazz, pace and creativity of some promotional activities are almost alien to normal business activities.

The cost associated with promotion or advertising goods and services often represents a sizeable proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organisation to develop and build up a succession of messages and can be extremely cost-effective.
The marketing mix of Manchester United


What are the main elements of the marketing mix of Manchester United? First of all the product includes providing an excellent football team that plays and wins in an exciting way. However, there are other ingredients of the product including merchandising such as the sale of shirts, and a range of memorabilia. The product also relates to television rights, and Manchester United's own television channel. In one respect the place is Old Trafford where home games are played, but Manchester United also plays at a range of other venues. And, of course its products are sold across the globe, through the club's website and a range of other sales media.

Manchester United markets itself as a global brand. The club also engages in a range of joint promotional activities, for example with the mobile phone company Vodafone. Manchester United books, shirts, programmes, keyrings and many other items are sold and promoted through its website. The club has positioned itself at the upmarket premier end of the market and, as a result, it tends to charge premium prices as evidenced by the high cost of a season ticket to watch home league games.

Positioning or repositioning a product - refers to locating that product within a market for example presenting it is an upmarket or downmarket product. Positioning it as a product for younger consumers or older consumers etc.

Wow abhi, it is really great work to share marketing mix of AlliedSignal and i am sure it would help many other people. Well, i am also sharing some important information on AlliedSignal.
 

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