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Amoco Corporation, originally Standard Oil Company (Indiana), was a global chemical and oil company, founded in 1889 around a refinery located in Whiting, Indiana.

It later absorbed the American Oil Company founded in Baltimore in 1910 and incorporated in 1922 by Louis Blaustein and his son Jacob. British Petroleum acquired Amoco in 1998.

The firm's innovations included two essential parts of the modern industry, the gasoline tanker truck and the drive-through filling station.[1] Its headquarters were located in the Amoco Building (now the Aon Center) in Chicago Loop, Chicago, Illinois.[2]


Standard Oil (Indiana) was formed in 1889 by John D. Rockefeller as part of the Standard Oil trust. In 1910, with the rise in popularity of the automobile, Indiana Standard decided to specialize in providing gasoline to everyday families and their cars. In 1911, the year it became independent from the Standard Oil trust, the company sold 88% of the gasoline and kerosene sold in the Midwest. In 1912 it opened its first gas service station in Minneapolis, Minnesota.

When the Standard Oil Trust was broken up in 1911, Indiana Standard was assigned marketing territory covering most of the Midwestern United States, including Indiana, Michigan, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Kansas, and Missouri. It had the exclusive rights to use the Standard name in the region. It purchased the Dixie Oil Company of Louisiana in 1919 and began investing in other oil companies outside its Standard marketing territory.

Blaustein incorporated his business as the American Oil Co. in 1922. In 1923 the Blausteins sold a half interest in American Oil to the Pan American Petroleum & Transport company in exchange for a guaranteed supply of oil. Before this deal, Amoco was forced to depend on Standard Oil of New Jersey, a competitor, for its supplies. Standard Oil of Indiana acquired Pan American in 1925, beginning John Rockefeller's association with the Amoco name.[3]


ur categories:

* Product
* Price
* Place (distribution)
* Promotion

These variables are known as the marketing mix or the 4 P's of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram:

The Marketing Mix



Product



Place




Target
Market




Price



Promotion




The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.

Product

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Price

Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Promotion

Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

Promotion decisions involve advertising, public relations, media types, etc.
 
Amoco Corporation, originally Standard Oil Company (Indiana), was a global chemical and oil company, founded in 1889 around a refinery located in Whiting, Indiana.

It later absorbed the American Oil Company founded in Baltimore in 1910 and incorporated in 1922 by Louis Blaustein and his son Jacob. British Petroleum acquired Amoco in 1998.

The firm's innovations included two essential parts of the modern industry, the gasoline tanker truck and the drive-through filling station.[1] Its headquarters were located in the Amoco Building (now the Aon Center) in Chicago Loop, Chicago, Illinois.[2]


Standard Oil (Indiana) was formed in 1889 by John D. Rockefeller as part of the Standard Oil trust. In 1910, with the rise in popularity of the automobile, Indiana Standard decided to specialize in providing gasoline to everyday families and their cars. In 1911, the year it became independent from the Standard Oil trust, the company sold 88% of the gasoline and kerosene sold in the Midwest. In 1912 it opened its first gas service station in Minneapolis, Minnesota.

When the Standard Oil Trust was broken up in 1911, Indiana Standard was assigned marketing territory covering most of the Midwestern United States, including Indiana, Michigan, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Kansas, and Missouri. It had the exclusive rights to use the Standard name in the region. It purchased the Dixie Oil Company of Louisiana in 1919 and began investing in other oil companies outside its Standard marketing territory.

Blaustein incorporated his business as the American Oil Co. in 1922. In 1923 the Blausteins sold a half interest in American Oil to the Pan American Petroleum & Transport company in exchange for a guaranteed supply of oil. Before this deal, Amoco was forced to depend on Standard Oil of New Jersey, a competitor, for its supplies. Standard Oil of Indiana acquired Pan American in 1925, beginning John Rockefeller's association with the Amoco name.[3]


ur categories:

* Product
* Price
* Place (distribution)
* Promotion

These variables are known as the marketing mix or the 4 P's of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram:

The Marketing Mix



Product



Place




Target
Market




Price



Promotion




The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.

Product

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Price

Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Promotion

Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

Promotion decisions involve advertising, public relations, media types, etc.

Hey abhi, thanks for your help and sharing the marketing mix report on Amoco Corporation. Well, i have also a document and uploading it where you would get more information on Amoco Corporation.
 

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