abhishreshthaa

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3Com is a global provider of enterprise and small-business networking solutions, offering network switches, routers, wireless access points and controllers, IP voice systems, and intrusion prevention systems. The company is based in Massachusetts, USA. From its 2007 acquisition of 100 percent ownership of H3C Technologies Co., Limited (H3C) -- what was initially a joint venture with China-based Huawei Technologies—3Com today has a leading market presence in China, and a significant networking market share in Europe, Asia, and the Americas.[citation needed] 3Com products are sold under the brands 3Com, H3C, and TippingPoint.

3Com has annual revenue of $1.3 billion (FY08 year ended May 30, 2008) and more than 6,000 employees (FY08) in over 40 countries. In September 2008, 3Com reported financial results for its fiscal 2009 first quarter, which ended August 29, 2008. Revenue in the quarter was $342.7 million compared to revenue of $319.4 million in the corresponding period in fiscal 2008, a 7 percent increase. Net income in the quarter was $79.8 million, or $0.20 per diluted share, compared with a net loss of $18.7 million, or $0.05 per share, in the first quarter of fiscal year 2008.[6]

The company reports it has more than 2,700 engineers, with more than 1,400 U.S. and nearly 180 Chinese issued patents, more than 1050 pending Chinese applications as well as pending applications for 35 separate inventions outside of China that cover a wide range of networking technologies.



Product or Service.

* Low cost, no frills air travel to European destinations.
* There is no free food or drink onboard. Food and drink are income streams. You buy them onboard, or you don't - take your own food and drink if you like.
* There are other income streams - or ancillary revenue. The company has deals with Hertz car rental, and a number of hotel businesses. So Ryanair takes a commission on 'up selling' i.e. ancillary revenue. Other examples include phone cards and bus tickets. About 16% of profit is made this way. This keeps costs lower.

Price

* Ryanair has low fares.
* 70% of seats are sold at the lowest two fares.30% of seats are charged at higher fares. The last 6% are sold at the highest fare
* Ryanair occasionally get in trouble with bodies such as the Advertising Standards Authority (ASA) in the UK over differences between advertised and actual price - in fairness to Ryanair these are rare mistakes.

Place

* Ryanair does not use travel agents so it does not pay agency commissions. It uses direct marketing techniques to recruit and retain customers, and to extend products and services to them (i.e. Customer Relationship Management). This reduces costs.
* You book online over the Internet. This saves them 15% on agency fees.
* They are based in Stanstead in Essex - which is known as a secondary airport. It is new and accessible. It is cheaper to fly from Stanstead than either Heathrow or Gatwick, and since it is less busy Ryanair can turn aircraft around more quickly.
* Many of Ryanair's destination airports are secondary. For example if you fly to Copenhagen (Denmark) you arrive in Malmo (Sweden) - although it is only a short coach trip over the border. Secondary airports, which tend to be smaller regional airports, depend upon this single carrier - some (it is rumored) paying up to £100, 000 for each additional new route. Costs are lower and aircraft can be turned around faster.
* Keeping aircraft in the air as much as possible is another important part of the low cost jigsaw. However, the company has been challenged by the European Union in relation to anti-competition laws.

Promotion

* They spend as little as possible on advertising.
* They do not employ an advertising agency. Instead all of the advertising is done in-house. In fact O'Leary himself overseas much of the promotion of Ryanair. They use simple adverts that tell passengers that Ryanair has low fares.
* Ryanair employs controversy to promote its business. For example in 2009, the company reasoned that passengers would be charged £1 to use the toilets on board. O'Leary reasoned that passengers could use the terminals at either the destination or arrival airport. This would speed things up. It was reasoned that this is what passengers wanted - since they did not want other passengers leaving their seats and walking the aisles to go to the toilet. O'Leary also argued that larger passengers should be charged more since they took up more room - again it was reasoned that this is what the majority of passengers wanted.
* Some of their aircraft are decorated in the livery of advertisers e.g. News of the World, Jaguar and Kilkenny (beer).

People

* Pilots are recruited when they are young as pilot cadets. They work hard and take early promotions and then move on after 10-years or so to further their careers.
* Cabin crew pay for their uniforms to be cleaned. They invest in their own training. They are mainly responsible for passenger safety as well as ancillary revenues onboard.

Physical Evidence

* They pay as little as possible for their aircraft. Planes are the most expensive asset that an airline can make. They get big discounts on aircraft because they buy them when other airlines don't want them, for example after September 11th, or on the invasion of Iraq and Afghanistan. Aircraft manufacturers cannot simply stop a supply chain in minutes. If orders are being cancelled or delayed, this is when to buy. It was rumored within the industry that Ryanair was buying Boeing 737s - list price around £40,000,000 (forty million pounds) - with up to a 50% discount.

Process

* There is no check in. You simply show your passport and supply your reference number.
* You cannot select a preferred seat. It is first come, first served. This aids speed.
* There are no air bridges (the tunnel that connects to the side of the aircraft when to board it). You walk or are bused to the aircraft.
* Baggage is deposited directly onto the terminal - it's quick. However if your bag is broken don't expect high levels of customer service.
 
3Com is a global provider of enterprise and small-business networking solutions, offering network switches, routers, wireless access points and controllers, IP voice systems, and intrusion prevention systems. The company is based in Massachusetts, USA. From its 2007 acquisition of 100 percent ownership of H3C Technologies Co., Limited (H3C) -- what was initially a joint venture with China-based Huawei Technologies—3Com today has a leading market presence in China, and a significant networking market share in Europe, Asia, and the Americas.[citation needed] 3Com products are sold under the brands 3Com, H3C, and TippingPoint.

3Com has annual revenue of $1.3 billion (FY08 year ended May 30, 2008) and more than 6,000 employees (FY08) in over 40 countries. In September 2008, 3Com reported financial results for its fiscal 2009 first quarter, which ended August 29, 2008. Revenue in the quarter was $342.7 million compared to revenue of $319.4 million in the corresponding period in fiscal 2008, a 7 percent increase. Net income in the quarter was $79.8 million, or $0.20 per diluted share, compared with a net loss of $18.7 million, or $0.05 per share, in the first quarter of fiscal year 2008.[6]

The company reports it has more than 2,700 engineers, with more than 1,400 U.S. and nearly 180 Chinese issued patents, more than 1050 pending Chinese applications as well as pending applications for 35 separate inventions outside of China that cover a wide range of networking technologies.



Product or Service.

* Low cost, no frills air travel to European destinations.
* There is no free food or drink onboard. Food and drink are income streams. You buy them onboard, or you don't - take your own food and drink if you like.
* There are other income streams - or ancillary revenue. The company has deals with Hertz car rental, and a number of hotel businesses. So Ryanair takes a commission on 'up selling' i.e. ancillary revenue. Other examples include phone cards and bus tickets. About 16% of profit is made this way. This keeps costs lower.

Price

* Ryanair has low fares.
* 70% of seats are sold at the lowest two fares.30% of seats are charged at higher fares. The last 6% are sold at the highest fare
* Ryanair occasionally get in trouble with bodies such as the Advertising Standards Authority (ASA) in the UK over differences between advertised and actual price - in fairness to Ryanair these are rare mistakes.

Place

* Ryanair does not use travel agents so it does not pay agency commissions. It uses direct marketing techniques to recruit and retain customers, and to extend products and services to them (i.e. Customer Relationship Management). This reduces costs.
* You book online over the Internet. This saves them 15% on agency fees.
* They are based in Stanstead in Essex - which is known as a secondary airport. It is new and accessible. It is cheaper to fly from Stanstead than either Heathrow or Gatwick, and since it is less busy Ryanair can turn aircraft around more quickly.
* Many of Ryanair's destination airports are secondary. For example if you fly to Copenhagen (Denmark) you arrive in Malmo (Sweden) - although it is only a short coach trip over the border. Secondary airports, which tend to be smaller regional airports, depend upon this single carrier - some (it is rumored) paying up to £100, 000 for each additional new route. Costs are lower and aircraft can be turned around faster.
* Keeping aircraft in the air as much as possible is another important part of the low cost jigsaw. However, the company has been challenged by the European Union in relation to anti-competition laws.

Promotion

* They spend as little as possible on advertising.
* They do not employ an advertising agency. Instead all of the advertising is done in-house. In fact O'Leary himself overseas much of the promotion of Ryanair. They use simple adverts that tell passengers that Ryanair has low fares.
* Ryanair employs controversy to promote its business. For example in 2009, the company reasoned that passengers would be charged £1 to use the toilets on board. O'Leary reasoned that passengers could use the terminals at either the destination or arrival airport. This would speed things up. It was reasoned that this is what passengers wanted - since they did not want other passengers leaving their seats and walking the aisles to go to the toilet. O'Leary also argued that larger passengers should be charged more since they took up more room - again it was reasoned that this is what the majority of passengers wanted.
* Some of their aircraft are decorated in the livery of advertisers e.g. News of the World, Jaguar and Kilkenny (beer).

People

* Pilots are recruited when they are young as pilot cadets. They work hard and take early promotions and then move on after 10-years or so to further their careers.
* Cabin crew pay for their uniforms to be cleaned. They invest in their own training. They are mainly responsible for passenger safety as well as ancillary revenues onboard.

Physical Evidence

* They pay as little as possible for their aircraft. Planes are the most expensive asset that an airline can make. They get big discounts on aircraft because they buy them when other airlines don't want them, for example after September 11th, or on the invasion of Iraq and Afghanistan. Aircraft manufacturers cannot simply stop a supply chain in minutes. If orders are being cancelled or delayed, this is when to buy. It was rumored within the industry that Ryanair was buying Boeing 737s - list price around £40,000,000 (forty million pounds) - with up to a 50% discount.

Process

* There is no check in. You simply show your passport and supply your reference number.
* You cannot select a preferred seat. It is first come, first served. This aids speed.
* There are no air bridges (the tunnel that connects to the side of the aircraft when to board it). You walk or are bused to the aircraft.
* Baggage is deposited directly onto the terminal - it's quick. However if your bag is broken don't expect high levels of customer service.

Well abhi, many many thanks for your help and providing the information on 3Com. BTW, i am also going to upload a document where you can find some useful information and can also included in your report..
 

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