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Cray Inc. (NASDAQ: CRAY) is a supercomputer manufacturer based in Seattle, Washington. The company's predecessor, Cray Research, Inc. (CRI), was founded in 1972 by computer designer Seymour Cray. Seymour Cray went on to form the spin-off Cray Computer Corporation (CCC), in 1989, which went bankrupt in 1995, while Cray Research was bought by SGI the next year. Cray Inc. was formed in 2000 when Tera Computer Company purchased the Cray Research Inc. business from SGI and adopted the name of its acquisition.


Seymour Cray began working in the computing field in 1950 when he joined Engineering Research Associates (ERA) in Saint Paul, Minnesota. There, he helped to create the ERA 1103, generally regarded as the first successful scientific computer. ERA eventually became part of UNIVAC, and began to be phased out. He left the company in 1960, a few years after former ERA employees set up Control Data Corporation (CDC). He eventually set up a lab at his home in Chippewa Falls, Wisconsin, about 85 miles to the east.

Cray had a string of successes at CDC, including the CDC 6600 and CDC 7600. However, the company ran into financial difficulties in the late 1960s and development funds for his follow-on CDC 8600 became scarce. When he was told the project would have to be put "on hold" in 1972, Cray left to form his own company, Cray Research Inc., with research and development facilities in Chippewa Falls and the business headquarters in Minneapolis.
Cray-2 supercomputer.

The Cray-1 was a major success when it was released. It was faster than all computers at the time, except for the ILLIAC IV. The first system was sold within a month for US$8.8 million. Seymour Cray continued working, this time on the Cray-2, though it only ended up being marginally faster than the Cray X-MP, developed by another team at the company.


Product

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Price

Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Promotion

Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
 
Cray Inc. (NASDAQ: CRAY) is a supercomputer manufacturer based in Seattle, Washington. The company's predecessor, Cray Research, Inc. (CRI), was founded in 1972 by computer designer Seymour Cray. Seymour Cray went on to form the spin-off Cray Computer Corporation (CCC), in 1989, which went bankrupt in 1995, while Cray Research was bought by SGI the next year. Cray Inc. was formed in 2000 when Tera Computer Company purchased the Cray Research Inc. business from SGI and adopted the name of its acquisition.


Seymour Cray began working in the computing field in 1950 when he joined Engineering Research Associates (ERA) in Saint Paul, Minnesota. There, he helped to create the ERA 1103, generally regarded as the first successful scientific computer. ERA eventually became part of UNIVAC, and began to be phased out. He left the company in 1960, a few years after former ERA employees set up Control Data Corporation (CDC). He eventually set up a lab at his home in Chippewa Falls, Wisconsin, about 85 miles to the east.

Cray had a string of successes at CDC, including the CDC 6600 and CDC 7600. However, the company ran into financial difficulties in the late 1960s and development funds for his follow-on CDC 8600 became scarce. When he was told the project would have to be put "on hold" in 1972, Cray left to form his own company, Cray Research Inc., with research and development facilities in Chippewa Falls and the business headquarters in Minneapolis.
Cray-2 supercomputer.

The Cray-1 was a major success when it was released. It was faster than all computers at the time, except for the ILLIAC IV. The first system was sold within a month for US$8.8 million. Seymour Cray continued working, this time on the Cray-2, though it only ended up being marginally faster than the Cray X-MP, developed by another team at the company.


Product

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Price

Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Promotion

Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

Hey abhi, I read your article regarding marketing mix of Cray Inc and it is really nice. I appreciate your work and would hope you would share more contents like this in future. Well, I am also uploading a document which would give more detailed information.
 

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