ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Marketing Mix of Ferrero Rocher

Marketing Mix of Ferrero Rocher

Discuss Marketing Mix of Ferrero Rocher within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Marketing Mix of Ferrero Rocher
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Marketing Mix of Ferrero Rocher - December 6th, 2010

Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese, Italy. Reputation Institute's 2009 survey ranks Ferrero as the most reputable company in the world.[1] It is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms".


In 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from Gianduja and to be spread on bread, and called it Pasta Gianduja. The product had a great success[citation needed] and therefore Ferrero created the new company to produce and market it. The sons of Ferrero became joint chief executives. Michele Ferrero modified his father's recipe to produce Nutella, which was first sold in 1964 and has became popular around the world.

The company places great emphasis on secrecy, reportedly to guard against industrial espionage.[2] It has never held a press conference and does not allow media visits of its plant. Ferrero's products are made with machines designed by an in-house engineering department.[2]




Product

Ferrero Rocher is a praline-filled hazelnut and chocolate shell, wrapped in golden foil packaging that has instant consumer recognition. Today the product comes in number of specifically targeted pack formats, including a seasonal cube and Christmas tree shaped box, an Easter egg format and various sizes to meet consumer needs all around the year. A new diamond format in also introduced to further enhance the premium value of the brand.

Price

Ferrero Rocher is available in packs of containing numbers ranging of 3 to 24. The prices of the pack of Ferrero Rocher is Rs.75 to 900. As these chocolates are highly priced they are not affordable to the common man.

Promotion

Ferrero Rocher is responsible for one of the all time classics commercials-“Ambassador’s Reception”. The famous ambassador advert made its return to the screen in 2003, but this time with a humorous and contemporary twist, as the ambassador was female. In 2004 the creative moved on further with ‘Share the Magic’ with the aim to expand the role of Ferrero Rocher beyond that of just a formal gift to one that is also relevant to broader social occasions, while maintaining all of the aspiration and glamour synonymous to the brand. The objectives of the updated execution were to drive modernity and relevance in a salient way and engage a younger consumer target. This was achieved with results showing ad was highly successful, with penetration of the brand increasing by two percent.

As one of the top advertising spenders in the chocolate confectionery market.

Place

Ferrero Rocher is not an easily available chocolates. It is available in big stores, supermarkets, malls. It is done by distributors of Ferrero Rocher. Ferrero Rocher does not have any office in India but is planning to enter in India
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to Marketing Mix of Ferrero Rocher
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Ferrero india case study--Redefining their current marketing strategy pooja.nsit Marketing Management ( RM , IM ) 20 September 29th, 2011 02:44 PM
Marketing Specialist - (Internet Marketing,Branding,SEO,Social Media), 2-7 years exp, Maya Raichura JOB OFFERS , Recruitments , Placements !! 1 July 30th, 2010 02:01 PM
Ferrero India Marketing Ronak Raichura Marketing Management 1 June 17th, 2010 05:45 PM
Marketing trainee/part-time marketing executives, 1-2 years exp, Trivandrum Maya Raichura JOB OFFERS , Recruitments , Placements !! 0 February 15th, 2010 08:10 PM
[SHARE] Identity based marketing: a new balanced marketing paradigm Sky Hew Marketing Management 1 October 8th, 2008 06:31 PM
 

Reply

Bookmarks

Tags
ferrero, marketing, mix, rocher

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Black Tiger born in...
Last post by Joel Francis
6 Hours Ago 09:18 PM
0 Replies
Payroll Process
Last post by Colin Middleton
10 Hours Ago 05:05 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
14 Hours Ago 01:01 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
14 Hours Ago 01:00 PM
1 Replies
Debra Hass & Associates...
Last post by Kaye Mahall
1 Day Ago 06:42 PM
0 Replies
Soultion manual on... ( 1 2 3... Last Page)
Last post by Lee Parker
2 Days Ago 10:59 PM
65 Replies
CFA Level 1, Level 2 and...
Last post by Jean Marc
2 Days Ago 11:30 AM
6 Replies
Need companies address... ( 1 2)
Last post by Bhautik Kawa
3 Days Ago 10:30 AM
15 Replies
Epic Research : Asian...
Last post by Epic Research
4 Days Ago 11:04 AM
4 Replies
Epic Research : US...
Last post by Epic Research
4 Days Ago 10:48 AM
3 Replies
Solutions Manuals,... ( 1 2)
Last post by Rafia Faiz
4 Days Ago 10:38 AM
16 Replies
Solution manual on... ( 1 2 3)
Last post by Love Boy
5 Days Ago 01:47 AM
28 Replies
SENSEX - THE BAROMETER...
Last post by Rajesh Chourasia
5 Days Ago 09:11 PM
2 Replies
If stock market goes...
Last post by Hrishita Sahay
5 Days Ago 09:03 PM
1 Replies
10 Unique way to...
Last post by Muneeb Gill
5 Days Ago 06:41 PM
3 Replies

» Projects Helpline

No Threads to Display.

» THE BIG FIGHT

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in